@SmallRigGlobal showcases the SR009 shoulder rig at NAB 2026, an upgrade from the SR007 model. The system features an integrated mounting system for VCT mounting and an adjustable shoulder plate that can be shimmed laterally for precise weight distribution and balance. A quick-release touch system enables rapid configuration changes in the field. Smallrig.com

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HDMI® Technology is the foundation for the worldwide ecosystem of HDMI-connected devices; integrated with displays, set-top boxes, laptops, audio video receivers and other product types. Because of this global usage, manufacturers, resellers, integrators and consumers must be assured that their HDMI® products work seamlessly together and deliver the best possible performance by sourcing products from licensed HDMI Adopters or authorized resellers. For HDMI Cables, consumers can look for the official HDMI® Cable Certification Labels on packaging. Innovation continues with the latest HDMI 2.2 Specification that supports higher 96Gbps bandwidth and next-gen HDMI Fixed Rate Link technology to provide optimal audio and video for a wide range of device applications. Higher resolutions and refresh rates are supported, including up to 12K@120 and 16K@60. Additionally, more high-quality options are supported, including uncompressed full chroma formats such as 8K@60/4:4:4 and 4K@240/4:4:4 at 10-bit and 12-bit color.
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The SR 009 supports heavy camera configurations including the Sony FX6 paired with a 2x anamorphic 70-135mm zoom lens and X221 battery system. Two independent mounting plates allow forward and backward positioning adjustments, providing fine-tuned counterbalance control without requiring re-rigging. The base retains a standard Manfrotto plate for direct tripod attachment.

Modularity is central to the design. Users can remove handles and follow focus motors to create a stripped-down configuration. The system transitions between shoulder rig, VCT plate mounting, and tripod-only setups without additional hardware, addressing the needs of solo operators who cannot rely on crew assistance for camera reconfiguration.

The design philosophy prioritizes rapid deployment for time-sensitive productions. Operators can switch from shoulder-mounted operation to gimbal-compatible or stationary setups by removing the VCT plate, maintaining camera positioning on standard rods throughout transitions. A magic arm accessory combined with the quarter-twenty mounting point provides alternative follow focus mounting when standard rosette positioning is unavailable.

Smallrig positions the SR 009 as a universal rigging solution for independent filmmakers, content creators, and solo shooters who require flexible equipment configurations across different production scenarios. The system addresses the logistical challenges of managing camera weight and setup time on professional film sets where crew availability is limited.

source https://www.youtube.com/watch?v=HreOsMMaCCg

RØDE shows the RØDECaster Video Core as a compact headless version of its scene-based video production workflow, designed for creators who want HDMI switching, audio mixing, NDI, USB video, and network streaming without a built-in control surface. It has 3 HDMI inputs, 1 configurable HDMI output, USB connectivity, Ethernet for streaming and NDI, and software control through the RØDECaster companion app. https://rode.com/en-int/products/rodecaster-video-core

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HDMI® Technology is the foundation for the worldwide ecosystem of HDMI-connected devices; integrated with displays, set-top boxes, laptops, audio video receivers and other product types. Because of this global usage, manufacturers, resellers, integrators and consumers must be assured that their HDMI® products work seamlessly together and deliver the best possible performance by sourcing products from licensed HDMI Adopters or authorized resellers. For HDMI Cables, consumers can look for the official HDMI® Cable Certification Labels on packaging. Innovation continues with the latest HDMI 2.2 Specification that supports higher 96Gbps bandwidth and next-gen HDMI Fixed Rate Link technology to provide optimal audio and video for a wide range of device applications. Higher resolutions and refresh rates are supported, including up to 12K@120 and 16K@60. Additionally, more high-quality options are supported, including uncompressed full chroma formats such as 8K@60/4:4:4 and 4K@240/4:4:4 at 10-bit and 12-bit color.
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The Core keeps the same production logic as the larger RØDECaster Video family: scenes, transitions, picture-in-picture layouts, source routing, and quick switching between cameras, webcams, NDI sources, USB microphones, and connected RØDE audio devices. In practice, it works like a small video control room that can be driven from a computer, or paired with a RØDECaster Pro or RØDECaster Duo for hands-on audio and interface control.

A key part of the workflow is auto switching, where video follows audio with adjustable behavior rather than simply cutting blindly to the loudest microphone. Cameras can be linked to audio sources, wide shots can be assigned priority, and the system can be tuned for multi-person podcasts, interviews, livestreams, webinars, or compact studio setups. This NAB 2026 Las Vegas demo also shows how quickly picture-in-picture scenes can be created and saved during a live setup.

The broader RØDECaster Video range adds more I/O depending on the model, with the original RØDECaster Video offering more HDMI inputs, multiple HDMI outputs, extra USB ports, headphone outputs, and the same scene-based operating concept. The smaller Video S and the headless Core are aimed at more compact workflows while keeping the same approach to HDMI, UVC, NDI, RTMP/RTMPS streaming, ISO-style production, keying, and software-defined layouts.

The conversation also connects the video side to RØDE’s audio ecosystem, including Revolution preamps, built-in wireless receiver support for compatible RØDE transmitters, USB and XLR microphones such as the PodMic USB, and accessories like the LPA1 studio arm and DS3 desktop stand. The result is less about replacing a full broadcast switcher and more about making a tightly integrated creator studio: cameras, microphones, network video, audio processing, and live streaming in one modular workflow.

source https://www.youtube.com/watch?v=1qWVTebHgI4

StorJ, founded as Storage Labs, operates a distributed object storage platform that aggregates excess capacity from data centers worldwide, spanning 33,000 endpoints across 120 countries. Rather than building traditional data centers, the company shards objects into tiny pieces distributed globally, enabling faster upload speeds than hyperscalers at approximately 80% lower cost. At NAB 2026, the company launched version 2 of its object mount client, a POSIX-compliant drive mount that enables object storage to appear as local file storage on the desktop. The platform integrates with Avid Media Composer through virtual drive mounting, allowing editors to browse and access cloud-based media without local downloads, leveraging only the necessary portion of files during playback to conserve bandwidth. The Beam application demonstrates high-speed media file transfers reaching 1.17-1.18 GB/s over a 10GbE connection from a cloud compute instance, functioning as an S3 file browser with dynamic share packages for collaborative workflows. StorageA pricing is $7 to $10 per petabyte per month depending on tier, and the platform supports AWS S3 and any S3-compatible object storage through standard integrations.

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HDMI® Technology is the foundation for the worldwide ecosystem of HDMI-connected devices; integrated with displays, set-top boxes, laptops, audio video receivers and other product types. Because of this global usage, manufacturers, resellers, integrators and consumers must be assured that their HDMI® products work seamlessly together and deliver the best possible performance by sourcing products from licensed HDMI Adopters or authorized resellers. For HDMI Cables, consumers can look for the official HDMI® Cable Certification Labels on packaging. Innovation continues with the latest HDMI 2.2 Specification that supports higher 96Gbps bandwidth and next-gen HDMI Fixed Rate Link technology to provide optimal audio and video for a wide range of device applications. Higher resolutions and refresh rates are supported, including up to 12K@120 and 16K@60. Additionally, more high-quality options are supported, including uncompressed full chroma formats such as 8K@60/4:4:4 and 4K@240/4:4:4 at 10-bit and 12-bit color.
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source https://www.youtube.com/watch?v=QYmvdgFsNgY

@rodemic introduces the RodeLink 2, its first digital UHF wireless microphone system, developed in collaboration with Electrosonics. This system covers the entire UHF band from 470 to 1070 MHz, allowing region-specific configuration with the same hardware. Unlike 2.4 GHz wireless systems that compete with WiFi, Bluetooth, and other devices, UHF provides more reliable performance in crowded environments such as large concert venues and busy film sets.

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HDMI® Technology is the foundation for the worldwide ecosystem of HDMI-connected devices; integrated with displays, set-top boxes, laptops, audio video receivers and other product types. Because of this global usage, manufacturers, resellers, integrators and consumers must be assured that their HDMI® products work seamlessly together and deliver the best possible performance by sourcing products from licensed HDMI Adopters or authorized resellers. For HDMI Cables, consumers can look for the official HDMI® Cable Certification Labels on packaging. Innovation continues with the latest HDMI 2.2 Specification that supports higher 96Gbps bandwidth and next-gen HDMI Fixed Rate Link technology to provide optimal audio and video for a wide range of device applications. Higher resolutions and refresh rates are supported, including up to 12K@120 and 16K@60. Additionally, more high-quality options are supported, including uncompressed full chroma formats such as 8K@60/4:4:4 and 4K@240/4:4:4 at 10-bit and 12-bit color.
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The RodeLink 2 employs adaptive output power that automatically adjusts transmission strength from 1 to 15 milliwatts based on link conditions. A sub-gigahertz control frequency coordinates frequency hopping between primary and backup channels, automatically scanning the environment to select optimal frequencies and detect interference. When interference is detected, the system first increases transmitter power and then hops to an alternate frequency if needed.

Audio is transmitted as a complete digital link rather than analog, eliminating traditional fade issues and SNR challenges. The system effectively transmits 32-bit floating point equivalent audio over the air, capturing the full dynamic range from microphone noise floor to overload point. Transmitters record raw backup audio to internal microSD cards while simultaneously sending processed audio to the receiver, enabling post-production adjustments from the backup files.

The receiver offers analog output, time code input and output, and USB audio output for a full digital path when connected via USB-C. The system features a single record button, a slide power switch to prevent accidental activation, and removable batteries. Time code is embedded in audio files and can synchronize recordings across multiple devices, simplifying multi-camera and multi-track workflows.

For digital connections, USB-C provides a direct digital link that bypasses additional D/A conversion stages. The system supports gain assist modes for automatic dynamic control while maintaining the raw backup for complete flexibility in post-production.

source https://www.youtube.com/watch?v=frASj__FQKU

Fujifilm is showcasing the GFX ETERNA 55 large format cinema camera at NAB 2026. The camera went on sale in December 2025 and represents a new sensor size for professional cinema production, distinct from traditional medium format photography.

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HDMI® Technology is the foundation for the worldwide ecosystem of HDMI-connected devices; integrated with displays, set-top boxes, laptops, audio video receivers and other product types. Because of this global usage, manufacturers, resellers, integrators and consumers must be assured that their HDMI® products work seamlessly together and deliver the best possible performance by sourcing products from licensed HDMI Adopters or authorized resellers. For HDMI Cables, consumers can look for the official HDMI® Cable Certification Labels on packaging. Innovation continues with the latest HDMI 2.2 Specification that supports higher 96Gbps bandwidth and next-gen HDMI Fixed Rate Link technology to provide optimal audio and video for a wide range of device applications. Higher resolutions and refresh rates are supported, including up to 12K@120 and 16K@60. Additionally, more high-quality options are supported, including uncompressed full chroma formats such as 8K@60/4:4:4 and 4K@240/4:4:4 at 10-bit and 12-bit color.
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The GFX ETERNA 55 features a 55mm image diagonal with a 33x44mm sensor approximately 20% larger than full frame. It is the tallest digital sensor currently available, exceeding 65mm format cameras. The camera supports multiple aspect ratios including 1.43:1, 1.33:1, 2:1, and 2.39:1. Fujifilm leverages over 90 years of film company expertise to deliver color science, capturing a cinema gamut that exceeds Rec.2020 and covers approximately 80% of the ACES color space.

The camera records 8K in a windowed sensor mode, 6K or 4K using the full sensor in open gate configuration at 3840×2880 resolution. Maximum frame rate is 48fps in open gate and 60fps in crop modes. Additional recording options include 4.8K, 5.8K, 5.3K, and 6K depending on the selected image circle. The camera natively uses the G mount with a PL adapter included, and supports LPL adapters for lens flexibility.

Connectivity includes Ethernet with IP-based remote control capability, USB-C, HDMI, timecode input, Genlock synchronization, and built-in Bluetooth and Wi-Fi. A remote application is planned for release later in 2026. The body features 3/8-inch and 1/4-20 threaded mounting points throughout, eliminating the need for a cage. Wooden Camera, Tilta, and Zacro manufacture compatible cage options.

The camera targets TV series, movies, broadcasting, corporate video, independent productions, documentaries, commercials, and virtual production workflows with LED walls via Genlock synchronization. The GFX ETERNA 55 ships as a complete package including body, monitor, top handle, and PL adapter for $16,500 US.

source https://www.youtube.com/watch?v=b6mcnuNeGBc

Stripe, based in Canada, demonstrates its telestration and broadcast graphics system combining hardware and software for live sports production. The core setup centers on the Lightbox, a compact computer with an integrated DeckLink card that accepts SDI video input, processes it through the telestration app, and outputs key and fill signals for switchers. TeleStripe, available now on the iPad App Store, provides wireless telestration with drawing, spot-shadow, trail, and counting tools supporting multiple simultaneous users on any video feed. The system supports SDI, NDI, and proprietary WebRTC communication between Lightbox and mobile devices. Beyond telestration, Stripe offers score bug systems with FPGA-based data integrations and a controller for video playback control during live broadcasts. The Excel version extends the platform to any touchscreen monitor for stationary installations. Stripe began twelve years ago as a score bug provider for Canadian broadcasters and continues serving North American clients while expanding into telestration and media transport applications for soccer and other sports broadcasts.

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HDMI® Technology is the foundation for the worldwide ecosystem of HDMI-connected devices; integrated with displays, set-top boxes, laptops, audio video receivers and other product types. Because of this global usage, manufacturers, resellers, integrators and consumers must be assured that their HDMI® products work seamlessly together and deliver the best possible performance by sourcing products from licensed HDMI Adopters or authorized resellers. For HDMI Cables, consumers can look for the official HDMI® Cable Certification Labels on packaging. Innovation continues with the latest HDMI 2.2 Specification that supports higher 96Gbps bandwidth and next-gen HDMI Fixed Rate Link technology to provide optimal audio and video for a wide range of device applications. Higher resolutions and refresh rates are supported, including up to 12K@120 and 16K@60. Additionally, more high-quality options are supported, including uncompressed full chroma formats such as 8K@60/4:4:4 and 4K@240/4:4:4 at 10-bit and 12-bit color.
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source https://www.youtube.com/watch?v=KnFB9VKDqNE

@photojoseph talks through a very practical NAB conversation about cameras, lenses, live production, and what matters when gear is actually used in the field. The discussion moves from the DJI “chicken head” gimbal camera concept and 8K capture to the kind of tools creators use every day: full-frame mirrorless bodies, fast cinema glass, compact multicam switchers, and simple rigs that can still deliver a polished image. https://photojoseph.com/

One of the most interesting technical points is the NiSi 50mm T1.0 full-frame cinema lens, shown with PL/LPL-style cinema mounting and adaptable workflows. A T1.0 prime is about extreme light transmission and very shallow depth of field, especially on full-frame sensors, while a matching 75mm T1.0 direction points toward a lens set aimed at cinematic portraiture, controlled focus falloff, and low-light production rather than only traditional photo filter use.

Filmed at NAB 2026 in Las Vegas, the conversation also touches on Panasonic Lumix and the S1II as a compact daily shooter. The key feature here is 6K open gate recording, which captures the full sensor area and gives editors much more flexibility for vertical reframing, horizontal delivery, stabilization, and social formats without needing to shoot everything twice. For creators balancing YouTube, Instagram, and live content, open gate is less of a spec-sheet detail and more of a workflow tool for modern distribution.

PhotoJoseph also explains his return to live streaming, especially around @YoloLivTech and the YoloBox Extreme which I filmed here https://www.youtube.com/watch?v=LcsjUtwYamc The appeal is clear: all-in-one live switching, 4K streaming, multicam input handling, monitoring, encoding, and portable production in a single device class. The broader theme is that creator production is becoming more compact but not necessarily simpler; the best tools now combine cinema optics, high-resolution capture, open gate flexibility, and live broadcast features into a more mobile kit.

source https://www.youtube.com/watch?v=hHQf7XYoSjA

Sony Electronics presents the Alpha 7 V as a hybrid full-frame camera built around a new 33MP partially stacked Exmor RS CMOS sensor and the BIONZ XR2 processor with integrated AI processing. Compared with the Alpha 7 IV, the main change is not just resolution, but readout speed: the faster sensor enables blackout-free electronic shutter shooting up to 30fps with AF/AE tracking, pre-capture, faster scan behavior for video, and a more responsive stills workflow. https://electronics.sony.com/imaging/interchangeable-lens-cameras/all-interchangeable-lens-cameras/p/ilce7m5-b

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HDMI® Technology is the foundation for the worldwide ecosystem of HDMI-connected devices; integrated with displays, set-top boxes, laptops, audio video receivers and other product types. Because of this global usage, manufacturers, resellers, integrators and consumers must be assured that their HDMI® products work seamlessly together and deliver the best possible performance by sourcing products from licensed HDMI Adopters or authorized resellers. For HDMI Cables, consumers can look for the official HDMI® Cable Certification Labels on packaging. Innovation continues with the latest HDMI 2.2 Specification that supports higher 96Gbps bandwidth and next-gen HDMI Fixed Rate Link technology to provide optimal audio and video for a wide range of device applications. Higher resolutions and refresh rates are supported, including up to 12K@120 and 16K@60. Additionally, more high-quality options are supported, including uncompressed full chroma formats such as 8K@60/4:4:4 and 4K@240/4:4:4 at 10-bit and 12-bit color.
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The discussion goes deep into autofocus, where the Alpha 7 V uses AI-based human pose estimation and subject recognition to track eyes, faces, bodies, animals, vehicles, and small subjects more intelligently. Sony emphasizes pupil-level eye AF, even when the face is partially hidden by sunglasses, helmets, or action movement, making the camera relevant for sports, motorsport, event work, interviews, and fast documentary capture.

For video, the Alpha 7 V moves closer to Sony’s cinema and creator camera logic with full-width 4K 60p recording, 4K 120p capability, 10-bit workflows, improved thermal behavior, and a 4-axis vari-angle LCD that can be moved away from the body for better monitoring and heat dissipation. The interview also covers real-world recording limits, with Sony describing long 4K recording sessions when the screen is positioned away from the heat exhaust area.

At NAB 2026 in Las Vegas, Sony also shows how the Alpha 7 V fits into the wider Alpha ecosystem alongside the Alpha 1 II, the Alpha 9 III global shutter camera, the ZV-E1, and the G Master lens lineup. The comparison is useful because the Alpha 7 V is not positioned as Sony’s absolute flagship, but as a high-performance hybrid body that borrows important speed, AI autofocus, stabilization, and video ideas from higher-end Alpha and Cinema Line DNA.

The ZV-E1 is also briefly discussed as Sony’s compact full-frame vlogging body using the same sensor family as the Alpha 7S III and FX3, with strong low-light video performance and AI framing features. Together, the cameras show Sony’s current direction: faster sensor readout, deeper AI subject recognition, more practical articulating screens, stronger stabilization for handheld video, and full-frame mirrorless bodies designed for creators who move between stills, video, live events, and compact production setups without changing system or lens mount.

source https://www.youtube.com/watch?v=h-Ba_3CUK04

Synology focuses this NAB 2026 discussion on storage architecture for video production, post-production, backup, and archive workflows, where fast all-flash storage has to work together with dense, lower-cost capacity. The key idea is Synology Tiering: using SSD or NVMe systems for hot production data, while moving colder media to high-density storage without making editors manually reorganize every project. https://www.synology.com/

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HDMI® Technology is the foundation for the worldwide ecosystem of HDMI-connected devices; integrated with displays, set-top boxes, laptops, audio video receivers and other product types. Because of this global usage, manufacturers, resellers, integrators and consumers must be assured that their HDMI® products work seamlessly together and deliver the best possible performance by sourcing products from licensed HDMI Adopters or authorized resellers. For HDMI Cables, consumers can look for the official HDMI® Cable Certification Labels on packaging. Innovation continues with the latest HDMI 2.2 Specification that supports higher 96Gbps bandwidth and next-gen HDMI Fixed Rate Link technology to provide optimal audio and video for a wide range of device applications. Higher resolutions and refresh rates are supported, including up to 12K@120 and 16K@60. Additionally, more high-quality options are supported, including uncompressed full chroma formats such as 8K@60/4:4:4 and 4K@240/4:4:4 at 10-bit and 12-bit color.
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The demo connects systems such as the FS6400 all-flash array and HD6500 high-density storage, showing how 4K, 6K, and potentially 8K editing can sit on fast storage while older or less frequently used files move toward SAS hard drive capacity. The HD6500 platform is built around 60 bays in the main chassis and can scale with expansion units up to 300 drive bays and multi-petabyte archive capacity, making it relevant for facilities dealing with camera originals, mezzanine codecs, proxy workflows, backup sets, and long-term media.

Synology Tiering is not presented here as an AI-driven prediction system, but as a policy-based DSM workflow. Administrators can define rules based on last access time, last modified time, available capacity, and scheduled movement, allowing hot and cold tiers to behave more like one managed file-server environment. That matters for media teams because SSD capacity is expensive, while project libraries, renders, cache files, and archive footage tend to grow much faster than active edit storage budgets.

The video also touches on Synology’s PAS7700, the company’s active-active NVMe all-flash storage platform for tier-zero and tier-one workloads. With dual controllers, NVMe SSD architecture, high-speed networking options, and support for file and block workloads, it fits the same broader direction: fast shared storage for AI workloads, VDI, databases, and demanding video pipelines, paired with larger storage systems for retention and archive. Filmed at NAB 2026 Las Vegas, the booth demo shows live 10GbE editing from Synology storage rather than only describing the setup.

For creators, broadcasters, and post houses, the interesting part is not just raw throughput, but lifecycle management: ingest, active edit, shared project access, backup, archive, and recall. Synology is positioning its rackmount systems less as isolated NAS boxes and more as a layered storage environment, combining all-flash performance, SAS hard drive density, DSM management, firmware-controlled drive compatibility, and upcoming rackmount updates expected around Computex as part of the same enterprise roadmap.

source https://www.youtube.com/watch?v=9iJqfASH8Yg

Brainstorm presents InfinitySet as a real-time virtual production, AR, XR and virtual set platform built around camera tracking, lens metadata, live compositing and GPU-rendered 3D environments. Miguel Churruca, Marketing and Communications Director at Brainstorm, explains how the company’s broadcast graphics background goes back to 1992, with InfinitySet now part of Suite 7 alongside Aston motion graphics, Edison virtual presentations and the eStudio render engine. https://www.brainstorm3d.com/

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HDMI® Technology is the foundation for the worldwide ecosystem of HDMI-connected devices; integrated with displays, set-top boxes, laptops, audio video receivers and other product types. Because of this global usage, manufacturers, resellers, integrators and consumers must be assured that their HDMI® products work seamlessly together and deliver the best possible performance by sourcing products from licensed HDMI Adopters or authorized resellers. For HDMI Cables, consumers can look for the official HDMI® Cable Certification Labels on packaging. Innovation continues with the latest HDMI 2.2 Specification that supports higher 96Gbps bandwidth and next-gen HDMI Fixed Rate Link technology to provide optimal audio and video for a wide range of device applications. Higher resolutions and refresh rates are supported, including up to 12K@120 and 16K@60. Additionally, more high-quality options are supported, including uncompressed full chroma formats such as 8K@60/4:4:4 and 4K@240/4:4:4 at 10-bit and 12-bit color.
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The demo shows how a presenter can be placed inside a photorealistic virtual set using a tracked camera, green screen, LED volume workflows or hybrid XR setups. InfinitySet receives camera position and lens data in real time, then renders the correct perspective so foreground talent, virtual screens, 3D objects, reflections, shadows and set extensions stay aligned with the physical camera view.

At NAB 2026 in Las Vegas, Brainstorm is showing Suite 7 features including native Gaussian Splatting support in eStudio, AI voice commands, and tools for generating 3D characters or volumetric presence from video sources. The workflow is designed for broadcast environments where virtual studios, augmented reality graphics, immersive data visualization and live storytelling need to remain responsive without waiting for offline render work.

Brainstorm also highlights its long integration with Unreal Engine, while keeping its own eStudio engine available for projects that need tight broadcast control, multi-camera output, AR layers, graphics playout and deterministic real-time performance. Aston adds real-time 2D and 3D motion graphics, while InfinitySet can scale from smaller fixed-camera productions to large TV stations running virtual news, sports, entertainment or branded live content on air.

The wider story is not just about replacing physical sets, but about giving production teams more flexible scene design, faster graphics workflows and better interaction between presenters, data, cameras and virtual space. With newer GPUs, higher scene complexity becomes practical: more realistic lighting, more movement, richer virtual materials, better shadows and more dynamic AR content, all while staying focused on live production rather than post-production use case.

source https://www.youtube.com/watch?v=8tSI8zqRMCU

Nxvi is a China-based technology company with teams in China and Taiwan serving the global broadcast and professional video market. At NAB 2026, David walked through their product portfolio spanning multi-channel recording and playback systems, AI-powered video processing, and certified broadcast infrastructure.

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HDMI® Technology is the foundation for the worldwide ecosystem of HDMI-connected devices; integrated with displays, set-top boxes, laptops, audio video receivers and other product types. Because of this global usage, manufacturers, resellers, integrators and consumers must be assured that their HDMI® products work seamlessly together and deliver the best possible performance by sourcing products from licensed HDMI Adopters or authorized resellers. For HDMI Cables, consumers can look for the official HDMI® Cable Certification Labels on packaging. Innovation continues with the latest HDMI 2.2 Specification that supports higher 96Gbps bandwidth and next-gen HDMI Fixed Rate Link technology to provide optimal audio and video for a wide range of device applications. Higher resolutions and refresh rates are supported, including up to 12K@120 and 16K@60. Additionally, more high-quality options are supported, including uncompressed full chroma formats such as 8K@60/4:4:4 and 4K@240/4:4:4 at 10-bit and 12-bit color.
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Nxvi’s replay system supports full-channel 1080p60 simultaneous recording via SDI-3G input with channel selection for variable-speed playback. The controller enables speed adjustments from half-speed to double-speed playback, serving the per-a-b and high school sports market in the US. The extension system outputs 4K plus four simultaneous 1080p streams from a single 4K camera source, with AI-powered region-of-interest tracking controllable via standard Sony controllers.

The dual-4K configuration captures two 4K feeds for stationing and super-wide content creation, while the lab producer handles up to four HDMI physical inputs and supports network inputs including NDI, scaling to eight channels of 1080p NDI or four channels of 4K NDI. The APO-progress-certified recorder provides bi-directional 12G-SDI with eight simultaneous content displays and configurable program output.

Nxvi embeds an AI inference accelerator delivering approximately 30 TOPS in a low-power form factor, supporting TensorFlow, Python, and open-source model loading via a generic AI framework. A separate generative AI box supports large language model inference without performance slowdowns. The platform combines FPGA-based video processing, x86 computation, and GPU acceleration for real-time live applications.

The company attends NAB and IBC to serve customers across North America, Europe, and worldwide markets.

source https://www.youtube.com/watch?v=9_6L6LT3J78

Seagate is presenting its latest enterprise storage technologies at NAB 2026, showcasing advancements in high-capacity hard drives and rack-scale storage systems. The company featured its Exos platform featuring Heat-Assisted Magnetic Recording (HAMR) technology, with current capacities reaching 32TB and 40TB drives, and a new 44TB Exos drive as part of its roadmap toward 50TB capacities. The new HAMR-based drives are initially available through hyperscalers, with broader market availability expected after more than a year. https://www.seagate.com

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HDMI® Technology is the foundation for the worldwide ecosystem of HDMI-connected devices; integrated with displays, set-top boxes, laptops, audio video receivers and other product types. Because of this global usage, manufacturers, resellers, integrators and consumers must be assured that their HDMI® products work seamlessly together and deliver the best possible performance by sourcing products from licensed HDMI Adopters or authorized resellers. For HDMI Cables, consumers can look for the official HDMI® Cable Certification Labels on packaging. Innovation continues with the latest HDMI 2.2 Specification that supports higher 96Gbps bandwidth and next-gen HDMI Fixed Rate Link technology to provide optimal audio and video for a wide range of device applications. Higher resolutions and refresh rates are supported, including up to 12K@120 and 16K@60. Additionally, more high-quality options are supported, including uncompressed full chroma formats such as 8K@60/4:4:4 and 4K@240/4:4:4 at 10-bit and 12-bit color.
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Seagate also introduced the Exoscale 74-bay rack mount chassis supporting SAS 4 (24Gb/s SAS with eight host-side ports). Available in standard 1-meter rack depth (74 bays) and 1.2-meter depth (100 bays), the system achieves up to 3.2 petabytes of storage using 32TB drives in a 4U form factor. The chassis incorporates new cable management enabling hot-swapping while drives remain in production, with bare drives dropping directly into slots without carriers.

The Exoscale design improves thermal performance with 70% more efficient cooling and 30% lower power consumption compared to previous generations. The bare-drive slot design enhances airflow management, allowing servicing of the rear row without system downtime. The platform supports both SAS and SATA interfaces, including 32TB SATA and 24TB SAS drive options, providing flexibility for redundancy-focused versus single-node architectures.

Seagate reports strong global demand driven by AI infrastructure growth and hyperscaler requirements, with the Exoscale chassis now available worldwide. The company has been manufacturing storage systems for over 45 years and continues to focus on increasing drive capacities to meet market demand rather than expanding production facilities.

source https://www.youtube.com/watch?v=dE4-Ug3_6pk

Strada is a remote editing platform that eliminates the need for file transfers by enabling direct access to your own storage infrastructure from anywhere in the world. Unlike cloud-based competitors that charge recurring per-terabyte fees, Strada charges a flat per-user price while leveraging your existing DAS, NAS, SAN, SMB, or VFS storage regardless of capacity. The system demonstrated playback of 28GB Blackmagic RAW files and 9Gb/s source material over limited 1Mb/s connections by dynamically converting streams to match available bandwidth. A desktop mount application allows browsing, timeline editing in Premiere Pro, and scrubbing remote media as if files were local. Rendering operations can execute on the remote workstation while pulling only the specific clips needed for the timeline, optimizing network usage. Blackmagic RAW represents Strada’s first supported raw format and marks the first time a raw codec is playable directly in a web browser without plugins. Storage archival workflows support searchable asset retrieval from large-capacity OWC RAIDs, with transfer functions delivering individual files on demand at no additional cost. Pricing tiers include free unlimited playback for clients and collaborators, $8 per month per user for remote editing with unlimited storage access, and $24 per month for unlimited raw file transfers up to 100 terabytes.

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HDMI® Technology is the foundation for the worldwide ecosystem of HDMI-connected devices; integrated with displays, set-top boxes, laptops, audio video receivers and other product types. Because of this global usage, manufacturers, resellers, integrators and consumers must be assured that their HDMI® products work seamlessly together and deliver the best possible performance by sourcing products from licensed HDMI Adopters or authorized resellers. For HDMI Cables, consumers can look for the official HDMI® Cable Certification Labels on packaging. Innovation continues with the latest HDMI 2.2 Specification that supports higher 96Gbps bandwidth and next-gen HDMI Fixed Rate Link technology to provide optimal audio and video for a wide range of device applications. Higher resolutions and refresh rates are supported, including up to 12K@120 and 16K@60. Additionally, more high-quality options are supported, including uncompressed full chroma formats such as 8K@60/4:4:4 and 4K@240/4:4:4 at 10-bit and 12-bit color.
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source https://www.youtube.com/watch?v=PxpUsVHwNCI

Saramonic USA showcased the Saramonic Ultra at NAB 2026, their premier 2.4 GHz wireless microphone system featuring 32-bit float recording on transmitters, integrated noise cancellation, and IPX5 water resistance rated for splashes and submersion. Joe Nasser demonstrated the system, highlighting its ability to handle high sound pressure levels up to 130 dB on the internal microphone, preventing overload distortion even during loud recording scenarios.

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HDMI® Technology is the foundation for the worldwide ecosystem of HDMI-connected devices; integrated with displays, set-top boxes, laptops, audio video receivers and other product types. Because of this global usage, manufacturers, resellers, integrators and consumers must be assured that their HDMI® products work seamlessly together and deliver the best possible performance by sourcing products from licensed HDMI Adopters or authorized resellers. For HDMI Cables, consumers can look for the official HDMI® Cable Certification Labels on packaging. Innovation continues with the latest HDMI 2.2 Specification that supports higher 96Gbps bandwidth and next-gen HDMI Fixed Rate Link technology to provide optimal audio and video for a wide range of device applications. Higher resolutions and refresh rates are supported, including up to 12K@120 and 16K@60. Additionally, more high-quality options are supported, including uncompressed full chroma formats such as 8K@60/4:4:4 and 4K@240/4:4:4 at 10-bit and 12-bit color.
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The Ultra includes wide frequency response for accurate high and low-end reproduction, differentiating it from competitors whose microphones apply frequency limiting. The touch screen receiver enables full system control, including output mode selection, headphone monitoring, and adjustable gain for driving full-size headphones. The system ships with either Lavalier SR-C19 or SR-C239 microphones, and supports class-compliant USB-C connectivity for direct integration with DJI Osmo Pocket, Osmo Action, and other USB-C devices.

A notable advantage is the SRCA adapter ($3), which provides a 3.5mm connection via Sony hot-shoe compatible cameras for simplified audio capture. The adapter also enables 4-channel audio input when using multi-channel Sony cameras where the native 3.5mm input cannot accommodate four channels directly. Headphone monitoring is available by switching output mode, allowing real-time gain adjustment directly on the receiver.

Unlike the DJI Osmo Pocket 3 which offers limited mono input through USB-C with fixed output levels, the Saramonic Ultra provides adjustable gain and headphone monitoring for professional monitoring workflows. The internal microphone on the Ultra handles higher SPL and captures wider frequency response compared to lavalier microphones, though included lavs also provide quality audio. Saramonic USA positions the Ultra as a professional alternative for creators requiring robust audio quality, water resistance, and flexible integration with camera systems and action cameras.

The system includes USB-C and Lightning connectivity and can be used with traditional camera setups via adapters. Saramonic USA offers the Saramonic Ultra as a flagship product in their wireless microphone lineup, targeting professional videographers, content creators, and broadcast professionals attending events like NAB 2026.

source https://www.youtube.com/watch?v=EqQBhAO5VsE

Ronen Artman, VP Marketing at LiveU, presents the LU900Q as the company’s new high-end portable production unit, built around bonded cellular transmission, LiveU IQ LIQ connectivity, integrated eSIM profiles, six internal 5G modems, MIMO antennas and LRT, LiveU’s Reliable Transport protocol. The core idea is not just more bandwidth, but smarter network behavior: the unit can dynamically switch operators across its modems, so a crew in a weak or congested area can move capacity toward the carrier that actually works at that location. https://www.liveu.tv/products/create/lu900q

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HDMI® Technology is the foundation for the worldwide ecosystem of HDMI-connected devices; integrated with displays, set-top boxes, laptops, audio video receivers and other product types. Because of this global usage, manufacturers, resellers, integrators and consumers must be assured that their HDMI® products work seamlessly together and deliver the best possible performance by sourcing products from licensed HDMI Adopters or authorized resellers. For HDMI Cables, consumers can look for the official HDMI® Cable Certification Labels on packaging. Innovation continues with the latest HDMI 2.2 Specification that supports higher 96Gbps bandwidth and next-gen HDMI Fixed Rate Link technology to provide optimal audio and video for a wide range of device applications. Higher resolutions and refresh rates are supported, including up to 12K@120 and 16K@60. Additionally, more high-quality options are supported, including uncompressed full chroma formats such as 8K@60/4:4:4 and 4K@240/4:4:4 at 10-bit and 12-bit color.
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The LU900Q is positioned as a modern replacement for the older logic of satellite trucks, especially for breaking news, sports, remote production and fast field contribution. Instead of relying on fixed SIM cards, it can use LiveU IQ and eSIM technology to adapt across Verizon, AT&T, T-Mobile or other available networks, while also bonding external IP connections such as Starlink Mini. That makes the device useful not only for live streaming, but also for file transfer, rapid content upload, monitoring and remote camera control from the field.

Technically, the unit is designed for much more than a single ENG camera feed. It supports dual camera input with SDI, HDMI and IP sources, including PTZ cameras, USB cameras and mixed camera workflows. It also adds 4K, 10-bit HDR, 4:2:2 encoding, dual video return, dual intercom and battery operation up to around seven hours, which matters when crews are moving through stadiums, remote areas or breaking-news locations without reliable power or fixed internet.

Filmed at NAB 2026 in Las Vegas, the discussion also shows how LiveU is expanding beyond the backpack into a broader IP video ecosystem. LiveU Studio handles cloud production, LiveU Matrix supports content distribution, and the ingest portal ties contribution into managed broadcast workflows. The booth also highlights LiveU’s Sony partnership around the TX1 transmitter, connecting camera acquisition directly into Sony workflows and now also into the LiveU ecosystem for more flexible contribution and distribution.

The most interesting part is how LiveU is starting to connect AI, metadata and field production. The LU900Q platform can support gesture-based control, object detection and metadata tagging, helping make footage more searchable after capture. For journalists, sports producers and mobile creators, this points toward a future where bonding, codec efficiency, live return feeds, AI tagging, cloud production and REMI workflows become part of the same compact field setup.

source https://www.youtube.com/watch?v=aFnSpEZRIwM

Sprolink shows a compact broadcast workflow built around portable live production switchers, NDI, HDMI, SDI, PTZ control, ISO recording and integrated streaming. The main focus is the MC-NDI style 8-channel switcher, combining four SDI inputs, four HDMI inputs and support for up to eight NDI sources, with 4K HDMI input, Full HD SDI/NDI handling, PDF and web browser sources, animated logos, lower thirds and SuperSource-style multi-layer layouts. https://www.sprolink.com/

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HDMI® Technology is the foundation for the worldwide ecosystem of HDMI-connected devices; integrated with displays, set-top boxes, laptops, audio video receivers and other product types. Because of this global usage, manufacturers, resellers, integrators and consumers must be assured that their HDMI® products work seamlessly together and deliver the best possible performance by sourcing products from licensed HDMI Adopters or authorized resellers. For HDMI Cables, consumers can look for the official HDMI® Cable Certification Labels on packaging. Innovation continues with the latest HDMI 2.2 Specification that supports higher 96Gbps bandwidth and next-gen HDMI Fixed Rate Link technology to provide optimal audio and video for a wide range of device applications. Higher resolutions and refresh rates are supported, including up to 12K@120 and 16K@60. Additionally, more high-quality options are supported, including uncompressed full chroma formats such as 8K@60/4:4:4 and 4K@240/4:4:4 at 10-bit and 12-bit color.
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The system is described as an FPGA plus Linux architecture, which helps explain why Sprolink is putting switching, graphics, instant replay and recording into a relatively compact all-in-one unit. Built-in instant replay can capture the program feed and play back a short clip directly from the switcher, while ISO recording records the individual inputs together with the program output, reducing the need for extra replay or recording hardware in small sports, church, education and event production setup.

The booth also includes larger and smaller Sprolink live production models, including 10-channel laptop-style switchers, 4-channel HDMI/SDI models, 5-channel portable live streaming switchers and versions with physical audio faders. The product direction is clear: combine multi-view monitoring, program output, media playback, audio mixing, RTMP-style live streaming, recording and camera control into devices that can travel easily but still support professional signal workflow.

PTZ operation is another important part of the demo. Sprolink shows joystick control for NDI/PTZ sources, a dedicated PTZ keyboard, and device-side auto-tracking that can add tracking behavior even with older PTZ cameras that do not have built-in tracking. This makes the setup interesting for productions with multiple robotic cameras, remote operators, fixed installations, or smaller teams trying to cover more angles without a full camera crew.

Filmed at NAB 2026 in Las Vegas, the interview also covers 4K HDMI and SDI output, active optical HDMI cables for long-distance runs of around 100 meters, and a wireless transmitter supporting HDMI and USB-C video sources at up to 4K30 over 2.4GHz and 5.8GHz with a claimed range of around 300 meters. Sprolink positions these tools for churches, live events, football and soccer coverage, streaming studios and multi-camera production where NDI, HDMI, SDI, PTZ and portable switching need to work together in one practical kit.

source https://www.youtube.com/watch?v=m1AjS7roycI

YoloLiv shows how the YoloBox Extreme pushes its all-in-one live production concept into a larger multicam system: 8 HDMI inputs, 4K streaming, ISO recording, onboard monitoring, switching, encoding, graphics, replay workflows, and direct publishing without needing a separate computer. The discussion focuses on why YoloLiv keeps building around Qualcomm Snapdragon-class SoCs and a heavily customized Android/AOSP software stack, turning what looks like a tablet into a dedicated video production appliance. https://www.yololiv.com/yoloboxExtreme

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HDMI® Technology is the foundation for the worldwide ecosystem of HDMI-connected devices; integrated with displays, set-top boxes, laptops, audio video receivers and other product types. Because of this global usage, manufacturers, resellers, integrators and consumers must be assured that their HDMI® products work seamlessly together and deliver the best possible performance by sourcing products from licensed HDMI Adopters or authorized resellers. For HDMI Cables, consumers can look for the official HDMI® Cable Certification Labels on packaging. Innovation continues with the latest HDMI 2.2 Specification that supports higher 96Gbps bandwidth and next-gen HDMI Fixed Rate Link technology to provide optimal audio and video for a wide range of device applications. Higher resolutions and refresh rates are supported, including up to 12K@120 and 16K@60. Additionally, more high-quality options are supported, including uncompressed full chroma formats such as 8K@60/4:4:4 and 4K@240/4:4:4 at 10-bit and 12-bit color.
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A key part of the story is the engineering behind the interface. YoloLiv describes separate teams working on system architecture, hardware drivers, and the main application layer so that HDMI, USB, storage, cellular modems, networking, monitoring, and touch control behave as one stable production environment. For users filming weddings, sports, conferences, events, podcasts, and IRL streams, the value is not only the number of ports but the way the device hides much of the traditional complexity of switchers, encoders, capture cards, recorders, and streaming laptops.

The YoloBox Extreme is also presented as a bonded live streaming platform. With built-in cellular and support for additional USB modem dongles, it can combine multiple mobile networks such as AT&T, Verizon, and T-Mobile for more reliable field production. YoloLiv also discusses YoloCast, its cloud layer for multistreaming, hosted live video, and global server infrastructure, including regions such as the US, Europe, Singapore, Australia, and Korea. Filmed at NAB 2026 Las Vegas, the conversation connects portable hardware with cloud workflows, remote guests, live subtitles, and future AI-assisted highlight generation.

The interview also looks beyond switching into automation. YoloLiv is working on AI-assisted camera switching, especially for podcast and interview formats where the system can react to who is speaking and select a single shot, wide shot, or side-by-side view. This points toward a future where small production teams can combine PTZ cameras, HDMI sources, remote guests, live graphics, subtitles, recording, and streaming in one compact workflow, with fewer manual decisions during the live show and more metadata for editing after the post.

YoloLiv also shows the YoloCam S3 and S7 cameras, including the S7 with HDMI and USB output, Micro Four Thirds interchangeable lenses, and 4K60 streaming-camera positioning. Together with products like YoloDeck and the YoloBox family, the company is building a broader ecosystem around multicam production, mobile live streaming, camera control, cloud publishing, ISO recording, and future AI tools. The roadmap discussed includes refreshing existing YoloBox models with stronger processors while also moving toward more professional I/O such as SDI and XLR audio for higher-end production setup.

source https://www.youtube.com/watch?v=LcsjUtwYamc

Saramonic at NAB 2026 focuses on a broad audio stack, from entry-level mobile mics to UHF wireless and crew communications. The interview starts with the Air SE, a compact 2.4GHz dual-transmitter system aimed at phone-based creators who need a fast setup, magnetic mounting, and a charging case that can also work as a handheld interview grip. The pitch here is simple: low-cost mobile audio with AI-assisted noise reduction, USB-C or Lightning receiver options, and a workflow that removes friction for street interviews, vlogging, and quick social video capture. https://www.saramonic.com/

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HDMI® Technology is the foundation for the worldwide ecosystem of HDMI-connected devices; integrated with displays, set-top boxes, laptops, audio video receivers and other product types. Because of this global usage, manufacturers, resellers, integrators and consumers must be assured that their HDMI® products work seamlessly together and deliver the best possible performance by sourcing products from licensed HDMI Adopters or authorized resellers. For HDMI Cables, consumers can look for the official HDMI® Cable Certification Labels on packaging. Innovation continues with the latest HDMI 2.2 Specification that supports higher 96Gbps bandwidth and next-gen HDMI Fixed Rate Link technology to provide optimal audio and video for a wide range of device applications. Higher resolutions and refresh rates are supported, including up to 12K@120 and 16K@60. Additionally, more high-quality options are supported, including uncompressed full chroma formats such as 8K@60/4:4:4 and 4K@240/4:4:4 at 10-bit and 12-bit color.
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What makes the Air SE relevant is not just the price, but how aggressively this category is moving toward computational audio. Saramonic positions its AI noise cancellation as a step beyond basic environmental suppression, targeting air conditioning, street ambience, and other unpredictable background noise that typically ruins phone-first recordings. That matters because the real competition here is not only other wireless mic kits, but also the convenience of recording directly into a smartphone without a separate recorder.

The next tier is the Saramonic Air, a more polished two-channel system with a display-equipped receiver, a very small transmitter, lavalier input, and magnetic or clip-based mounting. It sits in the prosumer segment where creators want cleaner gain structure, more secure lav connection, and better day-to-day usability without moving all the way to 32-bit float field systems. Saramonic also makes clear that the Blink line is no longer the center of the range, with newer products taking over while four-person kits like the Blink 500 T4 and Blink 500 ProX B8 still cover panel, interview, and multi-talent work.

The more broadcast-facing part of the booth is built around the WiTalk 9X intercom platform and the K9 wireless system. WiTalk 9X is presented as a modular crew communication tool for events, production sets, and noisy job sites, with AI noise cancellation and integration potential for remote collaboration workflows. K9 moves into digital UHF territory with 32-bit float recording, top-down status visibility for sound bags, miniature lavaliers, app control, and timecode integration, which places it much closer to the requirements of documentary, ENG, and multi-camera production.

Taken together, the interview shows Saramonic trying to cover the full ladder of production audio rather than just selling creator accessories. The strategy runs from sub-$100 phone mics to four-channel wireless kits, intercom systems, digital UHF, and wireless timecode through TC NEO. Filmed at NAB 2026 in Las Vegas, the booth highlights how audio brands are now competing on spectrum choice, onboard recording, timecode, modular comms, app control, and AI-based voice isolation rather than on microphone capsules alone.

source https://www.youtube.com/watch?v=PH7hZ8CtUGU

I was eager to see it in person at NAB 2026, I wanted to compare its Leica optical quality with my DJI Pocket 4, and see whichever other dual lens AI algorithms this might introduce to generate very realistic bokeh also on its (hopefully) 1″ sensor and 4K60 smooth HEVC encoding.. but it seems insta360 aren’t showing it publicly yet! Here it’s just behind fuzzy glass, you can post it to your social media with #MeetInsta360Luna by April 22nd 2026 to get a chance to win one 😁

source https://www.youtube.com/watch?v=zTGrMgABTIc

Yongnuo is presented here as a Shenzhen-based camera and optics maker trying to cover more than just low-cost accessories. The interview focuses on the company’s Micro Four Thirds system, especially the 42.5mm portrait prime and a 25mm standard prime, while also framing Yongnuo as a manufacturer building its own smart cameras, autofocus lenses, flashes and LED lighting in the same ecosystem. https://hkyongnuo.com/

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HDMI® Technology is the foundation for the worldwide ecosystem of HDMI-connected devices; integrated with displays, set-top boxes, laptops, audio video receivers and other product types. Because of this global usage, manufacturers, resellers, integrators and consumers must be assured that their HDMI® products work seamlessly together and deliver the best possible performance by sourcing products from licensed HDMI Adopters or authorized resellers. For HDMI Cables, consumers can look for the official HDMI® Cable Certification Labels on packaging. Innovation continues with the latest HDMI 2.2 Specification that supports higher 96Gbps bandwidth and next-gen HDMI Fixed Rate Link technology to provide optimal audio and video for a wide range of device applications. Higher resolutions and refresh rates are supported, including up to 12K@120 and 16K@60. Additionally, more high-quality options are supported, including uncompressed full chroma formats such as 8K@60/4:4:4 and 4K@240/4:4:4 at 10-bit and 12-bit color.
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The most interesting part of the discussion is the claim that Yongnuo’s 42.5mm Micro Four Thirds lens can deliver portrait rendering in the same conversation as far more established optics, but at a much lower price point compared with the Lumix Leica Nocticron for example. That puts the story less around prestige branding and more around accessible fast-aperture glass, autofocus performance, face-friendly focal lengths and practical use for creators who need shallow depth of field, sharp subject separation and a compact mirrorless setup.

There is also a broader mount strategy on display. Beyond MFT, the booth includes Sony E-mount APS-C and full-frame lenses, including a low-cost 50mm f/1.8 option and a newer wide-angle full-frame design, plus Nikon Z APS-C glass such as an 11mm f/1.8. The overall message is that Yongnuo is no longer only associated with entry-level add-ons, but with an expanding lens roadmap that targets hybrid shooters, stills creators and video users who want autofocus primes and ultra-wide options without moving into much higher pricing tiers.

Another angle in the interview is vertical integration. Stacy emphasizes in-house production in Shenzhen, dust-controlled factory conditions and more than a decade of autofocus lens development. That matters because the company is not only reselling generic optics: it is positioning itself as a real lens manufacturer with experience in optical design, autofocus tuning and mount-specific development, while shipping to a large international market.

Filmed at NAB 2026 in Las Vegas, the video ends up being less about a single hero product and more about Yongnuo’s push to build a full creator stack: Micro Four Thirds cameras, autofocus portrait lenses, Sony and Nikon mirrorless glass, on-camera flash and portable stick lights for handheld shooting. It is a useful snapshot of how a Shenzhen brand is moving from budget perception toward a broader mirrorless and creator-tool identity.

source https://www.youtube.com/watch?v=n6rcgUCRFjM