Looking Glass Factory presented its 86-inch Hololuminescent Display (HLD) at the BrightSign booth during InfoComm 2026, with Howard demonstrating the product and its integration with BrightSign content management systems. The 86-inch unit on display was one of only four deployed units worldwide and represented the final stages of the first manufacturing production run, which was fully oversubscribed with remaining inventory already allocated to distribution partners. https://lookingglassfactory.com
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The holographic experience is created by nesting 2D content on the same focal plane as the background while adding contextual cues such as consistent shadows and a matched light source. This approach produces a glasses-free 3D effect designed for digital signage applications where stopping foot traffic is the primary objective. The display was previously shown at ISC in Barcelona and CES, where the product was revealed for the first time, and the unit won Display of the Year at Display Week.
Looking Glass partners with faytech, whose expertise in light field communication and manufacturing technology spans ten to fifteen years. The partnership enables production and integration capabilities that Looking Glass could not achieve independently. faytech operates at the cutting edge of manufacturing technology, and the collaboration is positioned as complementary: Looking Glass contributes the 3D display design while faytech brings deep light field expertise and production scale.
The BrightSign integration focuses on scaling content distribution across the digital signage ecosystem. Because digital signage deployments rely on content management systems, Looking Glass ensures compatibility with major player platforms, with BrightSign providing the broadest market reach among partners. The display also appeared at an IEEE energy conference in partnership with a creative agency, where an end-client deployed a 3D AI avatar on the display that answered questions about the client’s core business competency.
The product roadmap includes 43-inch and 55-inch sizes targeting the digital signage mid-market, alongside existing 16-inch and 27-inch versions. Future development incorporates microphone isolation technology demonstrated at Computex in Taiwan, with plans to integrate speakers and a camera into upcoming models. Applications for 3D avatars in digital signage are a central focus, with embodied AI and avatar-based interactive displays positioned as a key direction for the product line.
