He has said it before, but perhaps not as explicitly when talking about tablets, and it’s always fun to see Eric Schmidt, Chairman of Google, explain Android’s strategy vs Apple.
Eric Schmid:
It’s a classic contest in high-tech. In that contest, you have a very well run, very focused, closed competitor who builds a great product that does something that is very usefull. That would be Apple. You have another competitor who makes all the technology available to everybody else, and using various creativity and various partnerships gets the benefit over everyone else’s creativity. Because there are more people involved in the open side of that, that side will eventually get more volume, have more investment, therefore have more creativity, more innovation, and ultimately the end user will choose the open one over the closed one.
Fareed Zakaria:
Except right now, the open one, all these tablets that are Android based, let’s be honest, they are not as good as the iPad and they are more expensive, which strikes me as unusual.
Eric Schmidt:
Which product will produce a lower cost product quicker? One manufacturer for a product or many manufacturers competing? The matter of fact is that we are just at the beginning of this fight. And the fight between two very well run, very large, very significant ecosystem companies, will ultimately produce great value for consumers because the fight between them will keep prices low, keep these systems honest and open and encourage the kinds of investments that people want to see. One of the greatest things about this contest is that people who win in this are the consumer.
(…)
There is pride in both approaches but they are completely different. In Apple’s case, they can continue to build beautiful and excellent products. The ecosystem that Google represents will continue and already has more volume, more users and will have more investment in the platform. Ultimately that will produce cheaper, better and faster products for everybody.
for the price issue, Chandra said that Google has now qualified ARM chips to be used to run the Google TV software, instead of just the Intel Atom chips that currently power the Revue. Moore’s Law–the inevitable increase in chip performance driven by increasing transistor density–will push the performance of the cost-optimized ARM chips up high enough to compete with Atom, while helping drive down the overall platform price, Chandra said.
I have thus far video-blogged over 60 ARM Powered Set-top-boxes from all the consumer electronics trade shows over the past 2 years, most are running Android, all of which could in theory run the Google TV software.
Of course, it is up to Google to decide what kind of hardware requirements they want to enfore for Google TV on ARM, if they want those to only feature the full suite of HDMI pass-through features, meaning HDMI input and output, Infrared blasters (to change the channel on your cable/satellite set-top-box), USB hosts, Bluetooth and more, then that would disqualify just about all of the ARM Powered set-top-boxes that I have filmed thus far. I wouldn’t know how much more those hardware features require, and perhaps that requires an ARM Cortex-A9 at the minimum to run all the overlay user interface features and preferably 1080p at 60fps support at the minimum.
I think it is more likely and more logical that Google will decide to be as open as possible about Google TV on ARM, and thus support all the SoC that are currently being used and that will most likely be used. I think that means Google TV on ARM could work in “AppleTV/Roku mode”, meaning no HDMI inputs, just the Google TV experience of bringing the Web and WebTV on the TV on this separate HDMI port to your HDTV. That is why I expect there to be two kinds of Google TV on ARM:
1. Basic Google TV on ARM, this is HDMI output only, Bluetooth or RF/USB keyboards with mouse pad accessory can be used. This solution could work on 100% of the ARM Powered Set-top-boxes that I have filmed. And I believe this will be included turning every Android Smartphone/Tablet with Ice Cream Sandwich and every Tablet with Honeycomb 3.1 into a Google TV “for free”. See the Google Android Team’s response to my question submitted on the possibility of turning all Android devices into free Google TV devices when HDMI is used:
2. The Full ARM Powered Google TV experience, including HDMI pass-through, IR blaster, USB hosts, Ethernet, etc.. Since Chris DiBona answers to my question above “There’s all this other stuff that goes into a Google TV that isn’t in a phone”, well then, the Full ARM Powered Google TV will be that type that does it all. But that should not prevent an Android device with a basic HDMI output and not much else to still display many if not most of the Google TV UI features right there on the HDTV.
3. There is also a third scenario that I am envisioning, Google might use their Android Hardware division to plan out a new type of Multimedia TV Docking system for Android, using nothing more than HDMI, USB slave/host and evt MHL (that combines both into one Micro-USB connector). Basically the idea here is a cheap TV Dock that should work with most if not all Android Smartphones that have HDMI, USB (or MHL) to turn those into full Google TV, thus using the USB slave/host to transmit the right infos back and forward and feature in that Dock the right HDMI input and output, IR blaster, USB host duplicators, Ethernet connector, charging and more. The idea is a new Google Open Accessory design that could sell for $49 to dock any Android Smartphone with HDMI/USB or MHL and thus turn those into full Google TV. A solution which could evt also turn any ARM Powered Set-top-box into a full Google TV box also with adding the HDMI in/out, IR and more to those. Maybe it could be called the Google TV adapter, converter or extender.
Here’s the 56 minute session on some of the Google TV Honeycomb 3.1 upgrades and development tools at Google I/O:
The flight should be 12 hours, 438 kilometers from Payerne Switzerland to Brussels Belgium. This is the worlds first attempt to make an international flight using a 100% solar powered airplane.
You can follow the flight live with video and metrics with the Solar Impulse app on Android Google Marketplace and Apple Appstore.
I’d like to know this from an aeronautical expert:
Could we build an electric airplane, no solar, just big batteries, how many people can be transported, how far and how fast? What if the range of an electric jumbo jet with 100 passengers was only 2 hours, that’s enough for half of all the short range gasoline powered flights.
Here’s some nice behind the scenes at the Google I/O party, you get to see the world famous funky Taiwanese Android robot dancer as he makes fun with some of the Google people:
Samsung has released a nice looking HD video of the Chromebook experience (to be ARM Powered soon):
My take on it is that the Chromebook is the first serious challenger to Windows/Mac in terms of being installed in a mass market retail product. It’s the first ever mass market Linux laptop (after the One Laptop Per Child non-profit reaching 2.5 million children with Linux Laptops in the developping world since 2007). It’s the first ever mass market ARM Powered laptop. It can be configured to be the cheapest laptop to make, the safest, the fastest, the thinnest, the lightest and the easiest to use. Chromebook may be the first successful carrier subscription based laptop.
For Chromebook to sell more than Windows, here’s what I think Chromebook needs to be:
– $199 or less in an ARM Powered configuration
– Use Pixel Qi with ARM and you’ve got 30 hours battery runtime in a sub-1kg 11.6″ or 12.1″ super slim form factor
– They should subsidize these in partnership with the carriers to do a subscription model for normal consumers like this:
1. Sell it for $99 or less on a 2-year contract with $10/month/100mb or $20/month/1GB 3G/LTE data plan
2. Bandwidth upgrades should be max $10/GB, $20/5GB, $30/10GB on-demand one-click
3. They can use carrier billing (thus carrier revenue share) for bandwidth upgrades, for cloud media subscriptions, on-demand, Chrome Web Store web apps and for all Google Checkout based online shopping
4. Provide an optional hardware upgrade once a year with contract extension. Used devices can be resold refurbished.
5. Provide 100GB or more cloud storage and full Google Apps for consumers with the subscription, offer guarantee of available of advanced web apps such as HD video editing (with many or most of the features of Avid/Finalcut), photo editor. And all these web apps must feel near instant to load and work offline, a web app should only need to get reloaded if it detects that there is a new version available. Gmail should load instantly for example.
6. Obviously, Google Voice and Google Music needs to be worldwide. They should also expand with a Google Video cloud storage. Basically they can allow people to upload 20’000 songs and 1’000 movies for free, the reason being, Google only needs to store one copy of each song or movie, and if the upload client (also on Chrome OS) detects that the file you want to upload already exists on Google’s servers in equal or better quality, it should instantly beam it to your account without actually requiring you to upload anything. Google should not care to try to filter out any “illegal” Mp3, Flac, DivX, MKV files. Eventually they can introduce unlimited music/movies subscription plans like Spotify/Netflix but they should aim at being able to include access to everything in those unlimited subscriptions, this might only be achievable through Government regulation of online content subscriptions.
If Google can deliver on those things and quickly, which is what I expect them to be able to do, then I think it’s obvious Chromebook could become the number 1 PC/Laptop OS as quickly as they became number 1 OS in smartphones since the Nexus One was released.
Can we expect to see some ARM Powered Chromebooks (or Chromiumbooks) at Computex in Taiwan at the end of May from all the Taiwanese notebook designers (Inventec, Pegatron, Wistron, Foxconn, Shuttle, Gigabyte etc..) who design upwards 90% of worldwide notebooks?
The biggest announcement at Google I/O was the launch of the Android@Home Open Accessory Development platform. This is the platform for a whole new world of accessories and connecting everything through Android to the Internet. Suddenly, we are smart about all things and all things become smart.
Now we are not only talking about about connecting 7 Billion people to the Internet with Android Smartphones, now it becomes about connecting 100 Billion things through Android to the Internet.
Why the Internet of things? Why using Android?
The cost to add an ARM processor such as one of the ARM Cortex-M series, with sensors, switches and wireless connectivity in every appliance in your home may cost as little as few cents or a few dollars per device. It’s so cheap that as soon as an open standard is established and as soon as applications are planned out, all devices will get connected with this technology. Watch my video with Nuvotron NuMicro at Embedded World 2011 about the cost ($0.50-$2) and use of ARM Cortex-M0 32bit microcontrollers in all types of devices.
Here are some of the infinite amounts of uses for putting ARM processors in everything:
– Put a smart control in every lamp and the lights follow you, if you move to another room the lights automatically turn off, you save power. They automatically dim if they detect you’re relaxing or watching TV.
– Put a smart control in all your doors, in all your windows, in all your power outlets, integrated with your heating systems, water systems.
– Add sensors, ARM Processors in your pillow, blanket and in your bed, to monitor your sleep and wake you up at the right time between the right sleeping cycles. You’ll feel better the whole day and you’ll optimize your sleeping times. It’s more healthy, makes you more productive and saves you time.
The trick is that even as the Internet of things has been possible for a while, and even as prices to add smart controllers and sensors in each thing costs $3, people haven’t been doing much of it yet just because the control, management, interactivity systems around this have not been standardized and open yet. If you want to build the Internet of things it has to be built around you and for you and not among each thing and only for each thing. That is why Android is your interface into that world of things, and Google supports the open Adruino platform to enable these developments in an open industry. Android is the UI for the Internet of Things. Android is how you guide it, how you see it, it’s how you control your things.
Expect the next consumer electronics trade shows to showcase more and more ARM Powered things to connect with the Android ecosystem, look forward to an industry about to get really creative in how to use and feature that Internet of Things most efficiently.
ARM President Tudor Brown talks about the Internet of Things at the ARM Technology Conference:
Andy Rubin’s former co-founders on Danger (Sidekick, see these videos from 2004) Matt Hershenson and Joe Britt demonstrate and launch the new Android Open Accessory API and Android@Home platform at the Google I/O 2011 Day 1 Keynote:
Tomorrow May 13th 6AM Swiss Time, weather permits, Solar Impulse will attempt to fly a 100% Solar Powered airplane from Payerne Switzerland to Brussels Belgium. The prototype, piloted by André Borschberg, will take off from Payerne airfield and climb to an altitude of 3600 meters. The plane will head for France, pass over Luxembourg and land at Brussels Airport. Here’s my Interview with Solar Impulse co-founder Bertrand Piccard:
Schedule Friday May 13th 2011 (UTC +2) (liftoff is scheduled for 6AM Central European Time, this Midnight EST (New York), Thursday 9PM 12th May PST (San Francisco)):
06:00 approximately Take-off from Payerne aerodrome bound for Brussels Airport
20:30 Hangar doors open/ building 117 (logistical details below)
21:00 approximately Land at Brussels Airport
22:00 approximately Briefing in the hangar with Bertrand Piccard and André Borschberg
23:00 End of the event
Although the flight has been confirmed, the Flight Director may still decide to postpone it or alter the route up until a short time before takeoff.
Tomorrow, you will thus be able to track the flight live on http://solarimpulse.com and via the Smartphone app “Solar Impulse Inventing the Future” available in Android Google Marketplace and Apple Appstore. The airplane’s position, altitude and speed will be shown live and cameras fitted inside the cockpit and at “Mission Control Center”, the mission’s nerve center, will allow you to experience the adventure live.
The purpose of Solar Impulse is to inspire all of us to think big, to become more ambitious, that we can as Humans pretty much do whatever we want. Solar Impulse is a philosophy. We can reach the moon, send Humans to Mars, fix global warming, make all new cars electric, feed the hungry and solve poverty.
As a reply to my ARM Powered Chromebook Chrome OS notebook question posted online, the Google Chrome Team confirms that while they are focusing right now on getting the Intel Powered Samsung and Acer devices out the door on June 15th, the Chrome OS team is also working hard on ARM support and the ARM Powered Chromebooks should be released soon after. Their wording is the ARM Chromebooks are “hot on the trails” of the Intel Powered ones. This could be the first mass market ARM Powered laptop ever released.
The advantage of an ARM Powered Chrome OS device is that it is thinner, lighter, runs longer on a battery and especialy could be sold for a lot cheaper. I’m expecting the ARM Powered Chromebooks to sell below $199 for them to become the new best selling notebook platform.
Chrome OS is I think the first real challenger to Microsoft Windows and Mac OSX to actually be able to reach a mass market through retail stores and carrier subscription plans. Google has announced the global release of Chromebooks starting June 15th, but for now, those are only Intel Atom based. I asked them about the ARM Powered Chrome OS on their Google Moderator, let’s see if we get a good answer about the status of Chrome OS on ARM, the live Fireside Chat with the Chrome Team starts now at 3PM PDT (Midnight Central European Time):
Please vote now for the following two questions for the Google I/O Fireside Chat with the Chrome team (to be live streamed on http://google.com/io at 3PM PST today, about 2 and a half hours from now), please use the following links to the Google Moderator to up-vote my questions so that we are more likely to get these answers:
When are you showing the ARM Powered Chromebooks? Are ARM Cortex-A9 processors with lots of RAM fast enough today? What is the status of Chrome OS on ARM?
What hardware requirements do you enforce for manufacturers to get access to the Chrome OS source code? Can anyone use Chromium OS today with the full Chrome Web Store on any hardware without asking Google for permission?
Also feel free to add your own good questions to the Chrome team in that Google Moderator and post your question links in the comments so we can also vote for your questions.
Who in the industry has access to Honeycomb 3.0 and 3.1 source code today? We were hoping for Google to announce 3.1 being open sourced around Google I/O but now it seems Google might not provide any Honeycomb open source code before Ice Cream Sandwich in Q4 this year?
I understand the gigantic work involved for Google to write all the code, implement the programming APIs and everything else involved around Ice Cream Sandwich. Regardless of how quickly Google put together Honeycomb for tablets to have something ready at Mobile World Congress in February, I think it would just look wrong if for some reason we only have $500+ Android tablets based on Tegra2 made by a handful of priviledged companies somehow having any type of Honeycomb software on them for another 6 months. Given the amount of companies (nearly 375 of them filmed here), small to medium sized, who are investing their futures in making Android tablets, Tegra2-Honeycomb-exclusivity-until-Q4 would probably be quite scandalous. This is what I am expecting must be happening right now secretly with the Honeycomb 3.0 and 3.1 source code behind the scenes:
1. All “serious” tablet companies using all the major ARM Processors do have access to Honeycomb now, or will get access very soon. By “serious” company, I could mean the companies in which Google can trust not to leak the source code. That could mean that these “serious” Android tablet companies need some kind of a track record of being serious with this market.
2. Google should be transparent about which chip provider does have access to Honeycomb source code today, and which chip provider will get access soon. I believe all chip makers from at least ARM Cortex-A8 performance and upwards should be allowed to work on optimizing any current Honeycomb source code to work and timely be shipped with all the tablets that do get released with those specific chips in them. I do not believe that a Tegra2-only club for Honeycomb would be taken with a smile from the rest of the industry. All chip providers that have tablet makers showing products on the market and showcasing them at all the “serious” tradeshows today, including AmLogic, Freescale, Marvell, NEC/Renesas, Qualcomm, Rockchip, ST-Ericsson, Samsung, Telechips, Texas Instruments, VIA, all those should get that access and be able to ship Android tablets with Honeycomb in Q3 this year.
I’ve sent some of my Google contacts some questions regarding the actual status and plans for Honeycomb’s source code and support on the variety of ARM chip providers, while I am waiting for their reply, I wouldn’t know for sure what the actual happenings are behind closed doors before, during and after Google I/O in terms of officially supporting Honeycomb 3.1 on other platforms than just Tegra2.
Google needs to officially confirm that they are working with these ARM processors to support Honeycomb 3.1 in Q3 this year and I think that most Android tablet fans would be totally happy and satisfied:
If Google has been and is cooperating with at least each of these SoC platforms, then I think we have no problem.
But if on the other hand, it somehow turns out that most of these alternative SoC vendors are somehow locked out of the Honeycomb party until finally getting source code access in Q4 and maybe not being able to release actual tablets with that code before Q1 2012, well then I think there will be some very angry people around the worldwide Android tablet industry.
Given the relatively big level of secrecy from all SoC vendors involved, I would like to interpret that as a clue that they must all be silently and cooperatively working closely with Google ever since before even the Motorola Xoom was released last February. And if they didn’t all have access already before last February, then hopefully they have all quietly gotten access or are getting access by now.
Google announced that over 100 Million Android Smartphones have been sold thus far. If 80% of those are sold on 2-year contracts generating revenues at an average of $1200 per phone over the 2-year contracts (in the US for example that number is most often higher than $2000), then that could mean Google’s Android has a huge influence on a global revenue of potentially more than $120 Billion, possibly over $80 Billion of which have been generated just in 2010 alone, with 2011 global Android industry revenues possibly clinching upwards twice as much as Smartphone growth is more than doubling every year. The Android Smartphone may be a $160 Billion industry in 2011 alone. Over $250 Billion in 2012 maybe. We are not talking peanuts. And with all analysts saying Tablets are the post-PC interface, Google may feel some type of pressure from the big guys of tech, not only the manufacturers but also the carriers (who are touching most of those huge Android related revenues), so it can be understandable that Google does things very carefully around Android, and to bring Android’s market share from 40% to over 80% in the next few months, Google may want to focus on top level secrecy in all of their cutting edge Android developments.
While I can understand that, and as a huge Google fanboy I want them to dominate over everything, but let’s see if we can get more informations on Honeycomb openness and the industry’s access to Honeycomb now under this Google I/O conference. I haven’t yet watched the Google Executives Q&A with Andy Rubin where some of the Android openness questions are answered, if anyone has the link to that video or any other related sources of informations please post those links in the comments.
If you are an industry insider and if you would like to tell me any secret information about the status of Honeycomb in the industry related to 3.1’s likelyhood to work on any or all of these SoCs during Q3 this year, you are welcome to contact me at charbax@gmail.com and if you want I can keep your name secret if you allow me to report here on your info.
– Ice Cream Sandwich merges Android, Honeycomb, Google TV and more. To be open source in Q4 2011, but is there going to be a Honeycomb 3.1 Open Source FAR SOONER? I posted this question to the Honeycomb Highlights session that is going on reight now, vote for it here http://goo.gl/mod/mwZ2 so that we can hopefully get a reply from the Honeycomb Insights Session or the upcoming Fireside Chat with the Android Team http://goo.gl/mod/fIP5
Does Google support Honeycomb/Ice Cream Sandwich on CHEAP Android Tablets, all the $100-$300 ones using TI OMAP3/4, Rockchip, Telechips, NEC/Renesas, AmLogic, Freescale, Marvell, Hummingbird etc? Please explain timeline of full open sourcing/support
– Android team releases Open Accessory Development Kit, this probably means Open Hardware reference designs based on the latest ARM Cortex-M series microcontrollers and other ARM Processors. The idea is also with Android @ Home to enable users to seamlessly interact with a whole range of connected devices in the home, users can buy dozens of accessories for their Android, working over USB-Host, Bluetooth, WiFi (did they also announce some kind of other low-cost wireless networking technology? Some kind of RF?) Find more informations at http://accessories.android.com
– Google launches new Cloud Media Platforms for Movies and Music. Those are US-only for now (probably for licencing issues). I think Google should do folowing with their cloud media plans:
1. Take them global, if media conglomerates want to sue Google for going global, take them on, Google is big enough to never have to loose a lawsuit against any media content corporations.
2. Integrate with Spotify, Last.fm, Rdio and other cloud streaming services, this way Google can try to make the content deals, but they don’t have to, they can just re-sell or point their users towards integrating with those content providers that already have the regional deals.
3. Google should introduce Global Subscription Plans for each of the Google Marketplace categories, $5/month for unlimited music, $10/month for unlimited movies and TV shows, $3/month for unlimited apps, $5/month for unlimited games, $4/month for unlimited ebooks, $20/month for ALL-INCLUSIVE subscription plan, and make this global, work for all countries. All content providers can opt-in or opt-out, they should not care if the big content providers don’t care to join this disruptive subscription system, eventually, enough independents will be a part of this global subscription plan that the model will become the new standard. Google is big enough they can make the plan Mp3.com tried to implement 10 years ago actually work on a global scale for the first time.
4. If not enough content becomes part of the global subscription system, make it easy for pirates to import/upload all their pirated contents onto the Google cloud, with guarantee of privacy, meaning Google would never snoop on pirates pirated content or tell anyone about who might be pirating what. Just let everyone upload as many Mp3, DivX, MKV, epub that they want onto the cloud, Google can actually provide just about free unlimited storage for all, the reason for that is Google only needs to store one copy of each pirated file on their cloud. If they feel brave, their cloud upload client software can “beam” files instantly if Google detects that it already has this exact file or a better version of this file on their cloud.
Today are Ice Cream Sandwich, open sourcing, Google TV integration, lots more Android surprises, Chrome OS tomorrow with all the commercial products to come with that. Make sure you tune in live for the show at 9AM PDT on http://google.com/io
I’ve briefly been able to speak with all 3 of these people on this picture over this past year at different conferences. Andy Rubin boss of Android Apple-killing, Vic Gundotra boss of Facebook-killing and Sundar Pichai boss of Chrome OS Microsoft-killing. All three of which are more or less Intel-killing.
Perhaps I will embed some kind of Google chat room together with the live video embed once things start today.
All screens are manufactured in Asia. 40% in Taiwan, 40% in South-Korea, 10% in Japan and 10% in Mainland China. The Drums are rolling for hopefully some very very big announcements coming from Pixel Qi’s manufacturing partners for big product orders soon. I’m hoping for Kindle4 and iPad3 to announce the use of Pixel Qi starting this summer. Jeff Bezos and Steve Jobs have the power to change the display industry. All they have to do is to sign to order a few millions of these screens with the LCD makers (hopefully they have done so already..) and the low power sunlight readable display revolution will reach us all.
You have to consider, while it has been 23 months ago that I published my first Pixel Qi interviews from Taiwan (2), (3), (4), (5), (6), (7), (8), (9), (10), (11), (12), (13), (14) while that might sound like a long time, in the display industry, 2 years is peanuts. Things move rather slowly there. Since then, there has been an economic crisis and a sort of re-focus from netbooks to tablets, although netbooks have sold more than 100 million units in 3 years, the display investments are focused on tablets. The display business can be considered to be the worlds biggest non-profit industry, the 5 biggest LCD makers who produce 90% of the worlds LCDs, produce for $120 Billion in screens every year but can only make small profit margins out of that because of the strong competition and the large volumes shipped. Those companies that produce the worlds LCD screens have very high costs, very high risks, little flexibility. Let’s hope Pixel Qi has amply well convinced the big LCD makers like Quanta, CPT, Chi Mei, Samsung, LG, Sharp, Sony, Foxconn, let’s hope that they have all signed with Pixel Qi and that they are all right now in the process of tuning the mass manufacture of millions of these screens for all the worlds upcoming Chrome OS notebooks, ARM Powered Macbooks, Kindle4s, iPad3s, a solution for using the interactive UIs of Android on all the worlds e-readers. It would also be nice to double the battery runtime and improve outdoor readability on all the worlds Smartphones using Pixel Qi.
Here are more of the latest rumors on the web (together with my latest heavy dose of speculations) about Google TV that could get announced at Google I/O on Tuesday and Wednesday (to be live streamed on the web).
Google TV is awesome, but thus far it fails because of Intel. Obviously, the solution to this is the ARM Powered version of Google TV released in the open source.
The latest rumor on Google TV is that Google will include the Google TV UI mode in Android Ice Cream Sandwich, basically, every ARM Powered Android smartphone becomes a Google TV set-top-box for free when using HDMI output.
At Google I/O, Google may announce the merger of Android, Google TV and Honeycomb into one ARM Powered OS release for Smartphones, Tablets and Set-top-boxes.
That means, the basic ARM Powered Google TV 2.0 is likely HDMI output only. To also bring support for overlayed features on top of “regular” TV, with one or several HDMI inputs, IR blasters, USB hosts, Bluetooth remotes, Ethernet connectors and more, Google might announce a new type of Multimedia TV Docking system for Android, using nothing more than HDMI, USB slave/host and evt MHL that combines both into one Micro-USB connector.
The key is how does Google demonstrate a new standard for a TV Docking Station that works on most if not all Android smartphones with a HDMI output, optionally a USB Host, Bluetooth and WiFi? How does Google add support for HDMI overlay, IR Blasting, Ethernet and all those other things that may be expected from an ARM Powered Google TV, especially if it’s to be powered by the Smartphone?
Google could release an open hardware design for a Google TV port duplicator accessory with a target price of around $49, this would be Google’s suggested Multimedia TV Dock for Android, with HDMI in/out, IR blaster, USB host duplicator, Ethernet connector and Bluetooth dongle adaptor for like $49 between any Ice Cream Sandwich smartphone and your set-top-boxes and HDTV to add those features (related to overlaying stuff on “regular” TV).
Regarding Google’s delays in Music:
I think that Google wants nothing less than to provide all the worlds users full unlimited access to all music for less than $5 per month, obviously the record companies don’t want Google to disrupt them so fast, that’s probably why there has been delays.
Google should not delay Google TV or Google Music till they get distribution deals. What Google should do is phone up their buddies at Adobe, unlock the Android Flash player so it cannot be blocked with true Desktop User Agent, then they should go FULL ON like Mp3.com did 10 years ago, make the distribution platform work for all the independent content creators like the ones on YouTube now.
“Intel has always innovated through process improvement,” said Drew, “But it’s not just about the transistor. You have to also consider the architecture, SoC design, the broader ecosystem, and so on.”
So Drew isn’t contesting the significance of Intel’s technological breakthrough. But while a smaller manufacturing process undoubtedly confers power/performance benefits, so does the micro-architecture, the efficiency of the whole SoC, software optimisation, and so on.
We put it to Drew that Intel had said it was a ‘misconception’ that ARM’s architecture was somehow intrinsically more power-efficient than Intel’s. “Fewer transistors means lower power,” he countered. “so RISC is inherently lower power.” Drew also pointed out that ARM has already announced test chips at 22 and 20nm already, with foundry partners TSMC and GlobalFoundries also working on those processes, and that IBM is already working on 14nm.
David Patterson on blogs.arm.com Professor of Computer Science at UC Berkeley since 1977 who coined the term RISC (Reduced Instruction Set Computer):
The importance of maintaining the sequential programming model combined with the increasingly abundant number of transistors from Moore’s Law led, in my view, to wretched excess in computer design. Measured by performance per transistor or by performance per watt, the designs of the late 1990s and early 2000s were some of the least efficient microprocessors ever built. This lavishness was acceptable for PCs, where binary compatibility was paramount and cost and battery life were less important, but performance was delivered more by brute force than by elegance.
However, these excessive designs are not a good match to the smartphones and tablets of the PostPC era. RISC dominates these “Personal Mobile Devices,” because
It’s a new software stack and software distribution is via the “App Store model” or the browser, which lessens the conventional obsession with binary compatibility.
RISC designs are more energy efficient.
RISC designs are smaller and thus cheaper.
The table below from Microprocessor Report supports these last two claims:
Comparing performance per megahertz, x86 is 4% – 8% faster than ARM or MIPS. More significantly, this table suggests ARM and MIPS have 40% – 50% better energy per MHz and their size is a factor of 3X to 4X smaller than x86.
Independent of these architectural battles, Personal Mobile Devices rely on “Systems on a Chip” to reduce size, improve energy, and to lower costs. If processors are available as IP blocks, any company can create a single SOC rather than use many separate chips on a printed circuit board, as is the case with PCs. Thus far, there is no serious x86 IP competitor to the many fine RISC IP options, so SOCs based on x86 can only come from AMD or Intel.
German techno-wizard Sasha Pallenberg with Canadian side-kick Nicole Scott give us a wise demonstration out of Taiwan of how some of the so-called market analysts such as Gartner are able to make up numbers that somehow get picked up by a lot of bloggers and news.
I got a little heat yesterday in some comments in my article Apple to (obviously) use ARM in next Macbook for making up some numbers about why I think it’s obvious Apple makes most of their profits from their ARM Powered devices and thus must be planning their ARM Powered Macbook.
While many of the numbers do get released by many of the companies in this industry each quarter, it still does not always make everything clear for everyone, they still omit pointing it out clearly when 50%+ of Apple’s revenues and 75%+ of their profits comes from one product, and they obviously don’t tell us what exactly they are spending most of their secret R&D, production and components budgets on, so things are open for us all to make those interpretations and publish our market predictions!
Thanks to ARM technology, Apple has become the worlds second biggest company (valued at $322 Billion) after Exxon Mobil (valued at $411 Billion). Before using ARM, Apple was in near bankruptcy, and then they got the idea to make those ARM Powered iPod. And as the obvious thing in 2007 they introduced the ARM Powered iPhone. The iPhone now stands for more than 50% of Apple’s $70 Billion yearly revenues and the iPhone may actually represent more than 75% of Apple’s yearly $17 Billion profit.
ARM is the best way to make huge profits.
And Apple needs to find all ways to keep making big profits, as their share is priced so high, it can only stay as high for as long as they can find ways to continue to make huge profits.
The iPhone may provide Apple with as much as 334% profit margins. ($150 BOM and $650 average sale price)
The iPad may provide Apple with about 155% profit margins. ($225 BOM and $575 average sale price)
The Macbook Air, while expensive, probably only provide Apple with 64% profit margin. ($700 BOM and $1200 average sale price)
This is Apple’s ARM Powered laptop plan:
Make the thinner, lighter ARM Powered OSX laptop, with a Pixel Qi type screen they could achieve 30 hours battery runtime or more. It would cost them only $300 to make (BOM) and Apple probably thinks they can still sell it for at least $799 that’s a 166% profit margin, nearly 3x more profits for Apple compared to them still using Intel.
The question for Apple R&D is only this one, should they go ahead and use Apple A5 ARM Cortex-A9 (clocked higher than in iPad2’s 861Mhz) with some faster memory bandwidth design, put in there some more RAM and optimize their OSX/iOS mashup software for a release before this years Christmas already? Or should Apple wait for Apple A6 ARM Cortex-A15 and to try and have that ready for mass selling before Christmas 2012 at the latest? How do you think Apple will make that OSX/iOS ARM based OS mashup work for their next Macbook? (post in the comments)
You have to consider, I am not suggesting that Apple will succeed in continuing to keep making so huge profits on ARM Powered devices. I for example believe that the $87 Android Smartphones and the diversity in high-end Android smartphones is a significant threat to Apple’s iPhone profit margins and marketshare*. Though I am definitely sure that Apple will continue to make 100x more profits on their ARM Powered devices compared to their Intel based devices, and that thus Apple is obviously aiming to shift their Notebook line to ARM as soon as possible.
* especially if they continue making design mistakes like the Anntenna not working in left hand and the iOS devices recording your every move for years in an unencrypted cache file any friend/enemy/backdoor-hacker can snoop on over 100 million iOS device users until they manually decide to upgrade with their new 666MB iOS upgrade file.
1. Support ARM Processors, to be in sub-$100 box. Even run a full Google TV UI “mode” from the HDMI output of every new Android smartphone (expect Google TV to become a part of Android’s Ice Cream Sandwich?)
2. Support apps like BitTorrent/RSS, Seedbox management with SFTP, Rapidshare/Megaupload streaming, make it the easiest way to pirate all movies and TV shows with a remote control on the TV.
3. Unlock Desktop User Agent in the Flash plugin. The only reason TV websites can block Google TV is because of the Flash plugin not hiding itself as a Flash-for-Desktop user agent. It’s only a question of Adobe and Google making the decision (if the rights holders keep blocking them), they can make Google TV unblockable. Even make it easy to sign up for fast and reliable proxy services all over the world if certain online web TV are being region blocked (make it easy for the world to stream US based Hulu/Netflix/Viacom/etc, UK based BBC, French based France Television, etc..).
I expect that Google is going to announce all 3 at Google I/O. What do you expect Google TV 2.0 is going to be like?
I think the Google TV software needs to be in every cheap media player, in every set-top-box, and basically, it needs to make it easy for every TV user to easily get access to all web video in as few clicks and as little typing as possible. It may bring a keyboard into every living room, but that usage needs to be as seamless and easy as possible, start typing the name of the show and hit enter to tune in to that show, show options, live, on-demand, legal free/paid/ads if available, “illegal” BitTorrent RSS-subscribe Seedbox/SFTP-service-for-anonymous one click reliable add to queue. Another cool app would be Sopcast, and also the first use of Sopcast through seedboxes for “illegal” 10mbit/s or more live streaming of every TV channel in the world, basically make it as seamless as possible for people to cut the cable/satellite cord and replace it with full freedom of on-demand media choices if they so want to, all designed for leanback mode.
