IBM watsonx for AI sports analytics: computer vision, VAR-grade tracking, Ferrari app

Posted by – November 15, 2025
Category: Exclusive videos

IBM’s team walks through a hands-on demo that tracks a tabletop game using computer vision to extract trajectories, events and player behavior, then feeds those signals into APIs and language models for analysis. The point is not the game itself but the data pipeline: detection, feature engineering, inference, and presentation layered on top of IBM’s watsonx platform. https://www.ibm.com/watsonx/


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Filmed at Web Summit Lisbon 2025, the booth leans into the “AI Sports Club” theme. Multi-camera image recognition and pose estimation stream into real-time dashboards, while watsonx.ai, watsonx.data and watsonx.governance address model selection, vector retrieval, secure data access and lifecycle risk controls. The flow resembles production MLOps: data collection, RAG over structured and unstructured logs, model orchestration, evaluation, and human-in-the-loop review to keep output grounded

One concrete case is Sevilla FC’s Scout Advisor, built on watsonx and using large language models to query player performance corpora in natural language. It fuses match reports, tracking statistics and contractual constraints, letting scouts ask questions like “left-back options with high progressive carries and aerial win rate under X salary cap,” then returns candidates with traceable justifications. The club has discussed using Meta’s Llama 3.1 with watsonx for the NLP layer and governance

Another reference is Scuderia Ferrari’s reworked fan app, where telemetry and historic race data power a Race Centre with AI-generated recaps, driver insights and interactive features. The demo surfaces acceleration profiles, top speed and G-force metrics, translating raw signals into narratives for millions of users. It’s an illustration of model-assisted summarization and data visualization over event streams from motorsport systems rather than a pure gaming gimmick

IBM also points to Wimbledon, where watsonx agents support real-time features like chat-style match context and automated insights that complement editorial teams. Around the booth, the conversation shifts to post-event lead handling and regional partner follow-ups, sketching how these AI building blocks—computer vision, RAG, orchestration, evaluation and governance—travel from a playful demo to regulated, production workloads in sports tech and beyond

I filmed 70+ videos at Web Summit Lisbon 2025 I will publish them over the coming days/weeks into my Web Summit playlist: https://www.youtube.com/playlist?list=PL7xXqJFxvYvhGWhynTmvAvDvohtO3qjZm I publish one video (from this and from other events I recently filmed at) every 6 hours at 5AM/11AM/5PM/11PM CET/EST. Be a member on my https://youtube.com/charbax/join to get early access to all my videos (after they’ve been queued up for publishing)

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