Make is an iPaaS for building end-to-end automations as visual “scenarios,” chaining modules from apps and APIs with triggers, routers, iterators, error handlers, and data mappers. Think webhook or scheduled triggers ingesting JSON, then branching flows that call OAuth2-authenticated APIs, transform payloads, and write to storage or messaging. It’s suited to multi-step, cross-app orchestration—beyond simple “if-this-then-that”—and can be extended with generic HTTP modules or custom app actions when an API isn’t pre-listed. https://www.make.com/
—
HDMI® Technology is the foundation for the worldwide ecosystem of HDMI-connected devices; integrated with displays, set-top boxes, laptops, audio video receivers and other product types. Because of this global usage, manufacturers, resellers, integrators and consumers must be assured that their HDMI® products work seamlessly together and deliver the best possible performance by sourcing products from licensed HDMI Adopters or authorized resellers. For HDMI Cables, consumers can look for the official HDMI® Cable Certification Labels on packaging. Innovation continues with the latest HDMI 2.2 Specification that supports higher 96Gbps bandwidth and next-gen HDMI Fixed Rate Link technology to provide optimal audio and video for a wide range of device applications. Higher resolutions and refresh rates are supported, including up to 12K@120 and 16K@60. Additionally, more high-quality options are supported, including uncompressed full chroma formats such as 8K@60/4:4:4 and 4K@240/4:4:4 at 10-bit and 12-bit color.
—
In this conversation, Steven frames Make as the “plumbing” that connects a company’s tech stack, replacing repetitive manual work like HR onboarding/offboarding, payroll reporting, and cross-system record creation with deterministic workflows. For media teams, the same pattern can ingest uploaded assets, enrich metadata, generate summaries, and publish to channels once guardrails pass—useful for stitching an ad bumper to a master video, then pushing to YouTube with programmatic titles and descriptions driven by transcripts and LLM prompts.
The platform has leaned into agentic automation: Make AI Agents run non-deterministic steps that can decide how to proceed based on context, while remaining manageable and reusable inside the same visual canvas. Recent releases add “Module Tools,” letting agents dynamically call any Make module as a tool, so you can mix classic deterministic pipelines with AI-driven branching in one place.
Practically, big binary files matter. Make enforces per-plan file size caps when moving or transforming assets via modules (5 MB on Free up to 1 GB on Enterprise). That means large 4K video uploads may need chunked transfers, pre-processing (e.g., proxy generation), or hosting the raw file on cloud storage and passing signed URLs through Make for downstream processing.
This interview was filmed at Web Summit Lisbon 2025, where booth discussions centered on AI agents, real-time data handling, rate-limit hygiene, and queueing. For production use, teams typically combine instant webhooks with sequential processing when order matters, or parallel executions when throughput is key, plus retries and alerting for resilience—so humans focus on work that actually moves the needle while the platform handles the glue.
I filmed 70+ videos at Web Summit Lisbon 2025 I will publish them over the coming days/weeks into my Web Summit playlist: https://www.youtube.com/playlist?list=PL7xXqJFxvYvhGWhynTmvAvDvohtO3qjZm I publish one video (from this and from other events I recently filmed at) every 6 hours at 5AM/11AM/5PM/11PM CET/EST. Be a member on my https://youtube.com/charbax/join to get early access to all my videos (after they’ve been queued up for publishing)
This video was filmed using the DJI Pocket 3 ($669 at https://amzn.to/4aMpKIC using the dual wireless DJI Mic 2 microphones with the DJI lapel microphone https://amzn.to/3XIj3l8 ), watch all my DJI Pocket 3 videos here https://www.youtube.com/playlist?list=PL7xXqJFxvYvhDlWIAxm_pR9dp7ArSkhKK
Click the “Super Thanks” button below the video to send a highlighted comment under the video! Brands I film are welcome to support my work in this way 😁
Check out my video with Daylight Computer about their revolutionary Sunlight Readable Transflective LCD Display for Healthy Learning: https://www.youtube.com/watch?v=U98RuxkFDYY



