Geniatech 2023 Office Tour, leading designer on Rockchip, NXP, Amlogic… Industrial IoT & Embedded

Posted by – May 22, 2023

Tour at Geniatech’s new office space in the Innovation Park in Shenzhen, China. (watch all my 39+ Geniatech videos from previous 10 years in this playlist: Geniatech’s Founder and General Manager Mr Fang, discusses the new, larger space, and the many new employees and products. The office is located near many big companies, including DJI, and offers a great view of the surrounding area. The video showcases the meeting and showroom areas, where customers can come to view products. The company’s focus is on Arm-based products, including Set-top-boxes, Industrial box PCs, tablet PCs, and TV tuners and now Productivity E-Note devices too. There are also accelerators and replacement boards on offer. The company has strong partnership over many years in the Industrial IoT & Embedded field. Founded in 1997 and headquartered in Shenzhen, China, their long-term cooperation with SoC manufacturers such as RockChip, NXP, Amlogic, Nvidia, Qualcomm, Renesas, and SigmaStar allows them to provide innovative, flexibility, longevity, advanced solutions, including ARM-based development boards, touch panel PCs, mini-PCs, IoT gateways, E-ink notebooks, Android TV boxes, TV tuners and video capture devices, which they have provided to over 2,000 companies worldwide. Geniatech is specialized and focused on IoT solutions. The tour also covers new products, including notebooks with pencil capabilities, which are optimized and affordable for students and professionals alike. The company has offices in other locations, including Beijing and Hangzhou. The team works on shared projects and management software. The tour features also the internal HR meeting room.

Mr Fang takes us on a tour of their office and introduces us to the team. They start by showing us a beautiful view of the mountains outside the office window. Mr Fang then takes us to their room, which is large and shows us the view outside. We then see the meeting rooms, including the department for financial management, and the product management department, where they show us a Raspberry Pi form factor running Linux based on the Rockchip RK3588 providing a powerful alternative to the Raspberry Pi. They discuss the Linux support, graphics acceleration, and benchmarking of the product. The host talks about potential customers who might be interested in a Debian Rockchip laptop and mentions that it could be an alternative to the MacBook M1. They also talk about chip shortages and how Amlogic and Rockchip have enough supply. The host then discusses how they work with customers, even those outside of China, through project management teams and sharing code and documents. They even have a hotel near the office where customers can stay for up to weeks if they want to come on location accelerate the technical aspects of the partnership bringing the different engineering teams together. The host has been working in this industry for nine years and has the knowledge and experience to manage projects. They also discuss the growth of the industry in Shenzhen and how other cities in China are following Shenzhen’s example. Finally, we see a demonstration of Ubuntu running on top of Rockchip RK3568.

Sorry for the wobbly image, I somehow disabled by mistake the Dual IS 2 IBIS on my Panasonic G9 with 12-60 Leica lens, so I recorded this video without in-camera stabilization and I had to try to stabilize the footage by it zooming in a little bit into the video using the Davinci Resolve video editor.