Gordon Kruberg, President, CEO and Founder of Gumstix Inc. In 2004, they launched the world's first HDMI Stick Computer and they also invented the first SOM running Linux and computers were officially introduced with Gumstix first motherboard alongside the Waysmall computer, about the size of a stick of gum. Apple bought many of these to do their initial testing of iOS on ARM to try to have a smooth UI to work on ARM early. Gumstix now has an online tool called Geppetto that allows users to design their own PCB boards which can be used in combination with boards from TechNexion and Toradex, in 2013 it started a crowd-funding service to allow a group of users that want to get a custom design manufactured to share the costs to start manufacturing any new PCB idea. A new PCB idea can be made through Gumstix Gepetto for a $2000 setup manufacturing fee then payments for each board. They estimate that any project needing to design and manufacture custom PCB boards in quantities lower than 20 thousand pieces, that they are providing the most cost effective and fastest time to market.