3M is a leader in making displays brighter and more energy efficient, thinner and more durable here at the Society of Information Display’s Display Week tradeshow showing their AR/VR ‘Screen Door Effect’ filter, to provide the AR/VR user with an immersive experience without the cost of creating a visual artifact where you can see individual pixels, like looking through a screen door. 3M has developed a new film that is designed to vastly improve this issue. The Screen Door Effect is muted while the overall viewing experience is improved. 3M's Automotive Displays to prevent driver distraction and improve safety in automobiles, with solutions including a new louver-less film that shows content exclusively to the driver or just to the passenger. Also featured is a new solution for a head-up display that can be seen even in bright sunshine and with polarized sunglasses.