Kobo is probably the second biggest seller of E Ink e-readers in the world, focusing on many of the markets where Amazon isn't wanting to have a big presence. The new Kobo Aura HD e-reader is awesome, features the thinnest and lightest 6" touch and front-lit E Ink e-reader yet on the market. The Kobo Arc 10 HD is a new Tegra4 tablet with a 2560x1600 screen retailing at 379 Euro in Europe. Kobo also talks about a 1920x1080 7" Tablet to retail at 199 Euros. What do you think about Kobo? I think Kobo is being very aggressive and coming out with very interesting mass market devices selling more and more.