Google TV is going to change the way people watch TV. I am very much looking forward to testing the Logitech Revue and Sony Google TV solutions, even though they get released in the USA first, my guess for $300 or more it may even require subscribing to cable/satellite TV content packages.
Once Google TV is released open source, I think we could see ARM Powered Google TV alternatives also come to the market, with the whole HDMI throughput and IR blaster features being optional and eventually not even the most used option.
Google TV is best with content partnerships in place, if Google can access all the program guide informations it can provide better search of what is on TV. And the amazing feature of Google actually storing the DVR recordings on the cloud and streaming those from there, also completely disrupts the whole DVR business, fantastic.
But I also think Google TV does not need content deals to function just fine. It works on top of existing TV, no matter if the current TV channel owners and distributors agree for it to be there or not. HDMI input and output can't be blocked. Google should go ahead and release Google TV to all countries of the world, and they should the open specifications and source code to the world, and release this solution to all set-top-box and HDTV makers. This will instantly make obsolete all the previous solutions by Philips NetTV, Samsung, LG SmartTV, Panasonic VieraCast. They will all see it in their interest to use Google TV protocol of features instead. I like the idea of Google TV on a set-top-box to work on any existing HDTV, I wonder if HDTVs with built-in Google TV could eventually come with a Google TV module that could be upgraded in the future if newer Google TV hardware appears at cheaper price than buying a new set-top-box.