I was right when I immediately deducted back in August 2009 that Google’s purchase of On2 would likely lead to them open-sourcing and releasing On2’s VP8 video codec as a free open-source video codec to be used as the HTML5 video format.
Google could use VP8 codec on Youtube in HTML5 mode, and force everyone using Youtube to upgrade to HTML5 browsers
Newteevee.com is reporting that Google plans to announce VP8 video codec for HTML5 at next month’s Google I/O conference in San Francisco.
This means the world will get an open-source and free video-codec to use in all consumer electronics, to use in all websites and for the distribution of all video contents. Look forward to small Chinese manufacturers not anymore having to pay ridiculous $20’000 or more licencing fees to the Mpeg Consortium through “Sisvel” and other such hugely expensive licencing costs which manufacturers have to pay to exhibit products in Europe or in the USA for simply being able to playback those formats. Consumer electronics products will likely ship with Google’s Video codec installed by default and only unlock access to proprietary codecs through a codec licence unlocking system through letting users pay the licence themselves or only unlock the functionality at the time of sale and not during the conference exhibitions.
Using this new VP8 for HTML5 could potentially save Google and other content and distribution companies millions of dollars in H264 licencing costs for sites like Youtube. Google Chrome and Firefox will thus ship with HTML5 video codec pre-installed in the browser, and obviously that Android, Chrome OS will come with it too. And Google will likely freely provide all the tools for hardware acceleration on all hardware platforms as well.
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