IRYStec provides perceptual display processing technology. They showcased the Perceptual Display Platform (PDP) embedded software solutions at SID Display Week 2018. IRYStec enables consumer device and automotive OEMs to optimize their display device viewing experience and performance. Based on the science of the human eye, proprietary image processing algorithms and physiological models, IRYStec replicates and emulates how the human eye sees. Adapting to viewer attributes (age, gender, ethnicity, color and contrast perception) dramatically improves readability across all ambient light conditions, while reducing eyestrain and reducing power consumption.