What Google should do. Now.

Posted by Charbax – January 21, 2011

Larry Page is the new CEO, here's what I think Google should do.

1. Make White Spaces happen. Things are moving far too slowly. I want to see White Spaces deployed to provide free wireless broadband to the whole world as an alternative to the proprietary 3G/4G/LTE networks. It should be deployed using the FON.com model, Google can invest meager $50 million or whatever is necessary to mass produce the first 1 million routers to activate White Spaces sharing all over the world. The idea should be this, users get these routers that may initially cost $50 to manufacture because the White Spaces chipset is new, but could eventually cost below $20 per router. They install it in their homes, connected to whatever ADSL, Cable, Fiber that people already have in the home. This router creates a White Spaces hotspot that reaches much further than within their home, to cover their whole neighborhood with bandwidth. The router is clever in that it can dynamically throttle bandwidth, if you are at home and you need to use your own bandwidth your bandwidth is 100% prioritized for you to use, thus it does not feel at all like you are sharing your bandwidth, that bandwidth sharing is only of the bandwidth which you don't need yourself. The whole global network uses OpenID and such with increased level of verification of every users real ID, to authenticate each user on that network, so this is not used as an untraceable anonymous global Internet access, but where any illegal activity could be traced back by local authorities if needed (obviously, proxies and encryption can always be used if someone really wants to be anonymous).

Listen to Larry Page talk about White Spaces, this is more than 2 years ago. What has happened since?

2. Open Google Marketplace to all devices. If there is one point where I think Google might be evil, it's in their policies to hamper innovation with Android. It's been about a year and a half that Archos has put Android tablets on the market, still they are not allowed by Google to install the full Google Marketplace on the device. Google needs to stop now. Open several versions of the Google Marketplace if they want, for different types of devices. Or basically just add a settings menu in Google Marketplace that allows apps to be filtered and highlighted differently in terms of how they have been tested (mostly by users themselves) to work better or worse on every different type of device. Allow in those settings for the user or device to present itself automatically for example "without 3G", "without compass", "without back camera", "without android buttons", "at this specific screen resolution", then filter apps from there, but never block access to all apps on all devices, if some apps don't work correctly on certain class of devices, so be it. I believe 99% of the 200'000 apps in the Google Marketplace work 100% just fine on about 100% of the cheapest Android tablets on the market.

I understand that Honeycomb should be opening up Marketplace for more devices. For tablets it's kind of a certain. But still, will Google allow even the cheapest ARM9 Tablets full access to Honeycomb OS and Marketplace? Honeycomb for Laptops is a possibility. Honeycomb for e-ink e-readers, maybe.

In any case, it's kind of sad that it took Google more than 2 years to open up Google Marketplace for more devices. This has let Apple all alone in the market of iPad and iPod Touch.

3. Campaign for Net Neutrality on wireless networks for VOIP access. There has been a lot of rage on the blogosphere about Google's partnership with Verizon in the USA leading up to a Net Neutrality proposal that exempted wireless networks.

It is understandable that bandwidth on wireless networks such as 3G, 4G and LTE have to be managed because it only takes a few users to download some BitTorrents at full speed on one base station for a whole area of up to 1km in diameter where users might experience dropped calls and the like. As far as I understand, even for LTE, bandwidth is limited, although it could be argued that carriers should then just build more base stations closer to users, if they do spend significant money to expand their networks or not, it's understandable that wireless networks need to be throttled somehow.

But, that should absolutely not allow carriers to block voice-over-IP usage. That is pure evil. Wireless bandwidth shall be used HOWEVER the user wants to use it. If carriers don't like the idea of becoming dumb pipes of data, that is their problem. They should have considered that possibility when they decided to become carriers.

Carriers have made enough trillions of dollars of profit already, not for them to justify that they should be allowed to continue to gouge the consumer of thousands of dollars per year in completely data bandwidth prices. When you consider the price of 1MB of SMS messages sent costs about $10'000 to the consumer. We are in the year 2011, 1MB of wireless data SHALL NOT cost $10'000 to the consumer.

4. Destroy Facebook, Twitter, Groupon, Foursquare and other over-hyped social networks and location based services. This is a call from a user who gets tired of these boring, unoptimized, wastefull, meaningless excuses for social networking and location based services. What a waste of time! Google has to fix this now!

Twitter only benefits famous people. That's why they keep talking about it. For 99% of users, twitter is absolutely useless, for anything else than to follow whichever famous person you like following, in lists of garbled, meaningless, unoptimized, spammy, messy 140-character messages. Make it stop, please.

Facebook is the newer type of Myspace that is a trend in high schools globally. It's for not much more than grouping school kids together and have them waste time on farmville, a tool for massive stalking of a bunch of people you never spoke to for 10 years or more. Make it stop, please.

Social networking will be extremely useful eventually. Location based services will revolutionize everything that we do. Just not in those forms. Google needs to make a social network with location services in a way that absolutely makes sense. Make it so people get to do constructive things in the world, people move more, do more things, people get to be more productive, meet more people. End the global era of wasted opportunities, wasted efforts, mutual disdain, rejection and loneliness that can be felt by everyone.

Social networking that makes sense changes organizations, it changes companies, it changes communities, it changes countries. It auto-regulates humans use of global resources and actually makes democracy work.

Yeah those may be high hopes for Google's social network, but who else than a company of the worlds top 24 thousand Phd software engineers can we rely upon to make this work?

5. Merge Android, Chrome OS and Google TV into one ARM Powered software platform. Google needs to focus on bringing the full Chrome browser on top of Android, provide it with full Google TV features, make it all boot on one ultra optimized ARM Powered software OS image. Read my previous post "Recipe for the ultimate ARM Powered device" for more on how this all-in-one software should work.

6. Bring Internet access to the next billion people faster. It's all good how Android is taking over the smartphone market. It eventually does bring cheaper Android devices mostly made by Chinese vendors themselves. Still it is not going fast enough. Google should make it a priority that a $50 Unlocked Android Phones shall become available globally. Google should invest billions of dollars in One Laptop Per Child, have it run open source software that is supported by millions of people. Reaching the $75 Tablet should be a priority. Invest billions of dollars in Pixel Qi to mass produce their screens as fast as possible, make sure all devices can last 10 times longer on a battery as soon as possible.

The thing is western countries have a lot of electrical power so they don't care enough about not having to recharge a 2300mAh battery every night. Consumers in wester countries don't care enough about the price of the smartphone as most are still buying smartphones subsidized by a carrier who charges upwards $3000 in 2-year contracts that for example most Americans feel are natural thing to sign up for when getting a smartphone.

Getting mobile computing to the next billion people within 2-3 years should be a priority for Google, and if that risks to disrupt the actual business models of the carriers in developed countries by the availability of $50 unlocked Super Phones, $75 Tablet/E-readers and $100 Laptops in every super market, so be it.

7. Monetize independent web video production and make VOD the worldwide standard through YouTube and Google TV. YouTube has already become the worlds largest bandwidth infrastructure, streaming out more than 2 billion video streams per day, hosting and encoding all the worlds video, it's impressive. Yet, Google now has the opportunity to reach much further and completely monetize YouTube. The YouTube Partnership system is a drop in the bucket compared to what they should do. I'm not allowed to become a YouTube Partner even though I have over 12 million video views (including what I put on other channels and what I had put on Google Video), the reason being Google only allowes residents of G20 countries access to even apply to become a YouTube Partner.

Of those that are conservatively monetizing YouTube video views with overlay advertising, they could do so much more. Why not provide a one-click donation button under every video, on every channel page to allow viewers to sponsor the future productions of their favorite content creators? Why not embed price comparison links with commission payments on one-click sales under every video that talks about a product that can be bought by interested viewers? Why doesn't Google provide a global subscription plan à la Hulu, but where it gives access to much more than just established Hollywood/TV contents, but where it also monetizes ads-free or higher definition viewing of all independent content? Why doesn't YouTube offer pay-per-view solutions worldwide, for example, let viewers choose to pay very small amount of money to get a direct link to download any of the videos as an uncompressed video file or on-demand encoded to chosen codec and bitrate/resolutions?

YouTube needs to become much more than the worlds biggest bandwidth infrastructure project. YouTube has to become Google's biggest source of revenues and profits. It needs to become a tool that changes media and ultimately that improves democracy.

What do you think Google should do now that they have a new CEO? Post in the comments.