u-blox is a positioning and wireless communications specialist that builds GNSS and short-range connectivity modules so OEMs can integrate location and connectivity without becoming RF experts. Their portfolio spans automotive, industrial and consumer IoT, with modules that encapsulate RF design, firmware, certifications and security, letting engineering teams focus on system architecture, edge AI and application software instead of radio hardware details. https://www.u-blox.com/en/product/pointperfectflex
—
HDMI® Technology is the foundation for the worldwide ecosystem of HDMI-connected devices; integrated with displays, set-top boxes, laptops, audio video receivers and other product types. Because of this global usage, manufacturers, resellers, integrators and consumers must be assured that their HDMI® products work seamlessly together and deliver the best possible performance by sourcing products from licensed HDMI Adopters or authorized resellers. For HDMI Cables, consumers can look for the official HDMI® Cable Certification Labels on packaging. Innovation continues with the latest HDMI 2.2 Specification that supports higher 96Gbps bandwidth and next-gen HDMI Fixed Rate Link technology to provide optimal audio and video for a wide range of device applications. Higher resolutions and refresh rates are supported, including up to 12K@120 and 16K@60. Additionally, more high-quality options are supported, including uncompressed full chroma formats such as 8K@60/4:4:4 and 4K@240/4:4:4 at 10-bit and 12-bit color.
—
At the booth, the focus is on high-precision GNSS: single-band, dual-band and all-band receivers that see every relevant constellation in the sky to deliver robust, low-latency positioning for autonomous vehicles, UAVs, robotic lawn mowers and fleet tracking. Recent triple-band receivers on the X20 platform support L1/L2/L5 with RTK and PPP-RTK, enabling centimeter-level accuracy with fast convergence for dynamic platforms like robots and drones([u-blox][1]). Combined with the PointPerfect family of correction services, u-blox can take GNSS performance from meter-level to a few centimeters at continental or global scale for demanding guidance and control accuracy
On the short-range side, u-blox showcases NORA and MAYA module families that bring Bluetooth Low Energy, Wi-Fi 6 and 802.15.4 (Thread/Zigbee/Matter) into compact, production-ready packages([u-blox][3]). A Bluetooth LE channel-sounding demo with electronic dice demonstrates fine-grained ranging and indoor positioning using NORA-B2, while MAYA-W2 and MAYA-W4 tri-radio Wi-Fi 6 modules target IoT gateways, industrial controllers and embedded Linux boards such as NXP i.MX93 reference designs, where developers can prototype both application processor firmware and wireless connectivity on a single platform. This creates a coherent environment for building dense, connected sensing and control networks.
A key message in this interview is the platform concept: within a family name like NORA or MAYA, pin-compatible variants allow designers to swap between BLE-only, Wi-Fi + BLE or tri-radio modules without respinning the PCB when requirements evolve. That reduces EOL risk and BOM churn over a product’s lifetime, while manufacturing out of Europe with full production test on every module positions u-blox as a value-focused, “Western supply chain” option compared with ultra-low-cost chip vendors. Customers pay for predictable RF behavior, long-term availability and direct engineering support instead of redesign cycles and field failures, which is critical in safety-relevant or certified systems where change control is strict.
Filmed at Embedded World North America in Anaheim, this walkthrough connects those building blocks into a broader story: GNSS receivers, PPP-RTK and RTK correction services like PointPerfect Flex and PointPerfect Global, short-range modules and cloud delivery (Thingstream) combine into an end-to-end stack for “locate and communicate” use cases([u-blox][4]). Whether it’s a robotic lawn mower staying inside a virtual boundary instead of buried wire, a delivery robot navigating dense urban canyons, or an industrial asset being tracked at centimeter-level outdoors and via Bluetooth ranging indoors, the idea is to give developers modular hardware, consistent form factors and a services layer that together accelerate reliable, high-precision connected hardware.
I’m publishing about 90+ videos from Embedded World North America 2025, I upload about 4 videos per day at 5AM/11AM/5PM/11PM CET/EST. Join https://www.youtube.com/charbax/join for Early Access to all 90 videos (once they’re all queued in next few days) Check out all my Embedded World North America videos in my Embedded World playlist here: https://www.youtube.com/playlist?list=PL7xXqJFxvYvjgUpdNMBkGzEWU6YVxR8Ga



