Advantech’s European IoT leadership comes through clearly in this conversation with Jash Bansidhar, AVP of Industrial IoT sector for Advantech in Europe. The discussion frames Advantech as a global reference in industrial PCs (more than 40% market share) and industrial I/O, now extended with a broad stack that spans computing, communication, data acquisition and IoT software for edge-to-cloud integration, aligned with the corporate vision of “Enabling an Intelligent Planet.” The result is a hardware and software portfolio that lets OEMs, ISVs and integrators treat Advantech as a one-stop shop for modular, scalable industrial computing across many sectors. https://www.advantech.com/
A major focus in the video is next-generation control and I/O, where Advantech combines its own hardware heritage with key ecosystems such as CODESYS and Bosch Rexroth’s ctrlX OS. ctrlX OS brings Linux-based, app-centric automation with strong cybersecurity properties that map to the EU Cyber Resilience Act, while Advantech contributes UNO edge IPCs, industrial networking and I/O modules to build complete control architectures. The booth also highlights functional safety with virtualized controllers and safety I/O over PROFINET and EtherCAT, pointing toward PLC virtualization, app-based engineering and cyber-resilient plant architectures.
On top of the hardware, Advantech is pushing an IoT and edge software framework that connects OT devices to cloud-native AI pipelines. Their WISE-Edge / WISE-PaaS approach is about IT/OT convergence, normalizing data from controllers, gateways and IPCs and exposing it to AI developers through standardized APIs and SDKs. The wall of logos behind the interview—Intel, AMD, NVIDIA, NXP, Qualcomm, MediaTek, Rockchip and others—illustrates how the framework integrates silicon vendors’ AI stacks so ISVs can target different GPU and CPU platforms with a single architecture while experimenting with agentic AI workflows and agent builders for industrial use cases.
Jash also explains how Advantech organizes itself to support this at scale: local sales, technical and support teams in major European countries, complemented by channel and domain partners close to their customers, plus global R&D hubs in Taiwan, China and Europe. Vertical focus areas include manufacturing, energy and utilities, transportation, retail and healthcare, each with the necessary certifications such as IEC 61131 for PLCs and IEC 61850 for substations. Recorded at the SPS smart production show in Nuremberg, the interview situates Advantech within a wider ecosystem that includes Bosch Rexroth, SALZ Automation and others working on real-time data, predictive maintenance and connected factories.
The conversation closes on edge AI and physical AI, where Advantech is early to adopt NVIDIA Jetson Thor across products like the MIC-743 and dedicated robotics and medical AI platforms, delivering up to roughly 2,070 FP4 TFLOPS at the edge for perception, LLMs and multi-sensor fusion in compact systems. Combined with their automation, networking and IoT software stack, this positions Advantech to support emerging workloads such as humanoid robots on the factory floor, robotic cells, intelligent machines and distributed inferencing across brownfield and greenfield plants, all fed back into a joint silicon and system roadmap with key chip vendors for the coming years.
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