Freescale had a press conference to talk about all the microcontroller related releases they had at FTF. Microcontrollers represents about 40% overall of Freescale’s revenue, in this video I try to ask Jeff Bock, Freescale’s director of marketing industrial microcontrollers, what those Microcontrollers are used for, how Freescale’s customers chooses one architechture over another and where they are going.
Category: Exclusive videos
Freescale University Programs
Posted by – June 22, 2011
Freescale works with Universities around the world to help provide tools to educate students on programming for Freescale processors. At the Freescale Technology Forum, Freescale organizes a Cup where some of the worlds best student teams show off their auto driving cars implemented with all of Freescale’s microprocessors and sensor technologies.
Genesi launches new cheaper/better i.MX53 based Laptops and Desktops
Posted by – June 22, 2011
Here is the board for now, they are going to launch the new Genesi i.MX53 based Laptops and Desktops around July or August, providing more performance, using lower power, at lower cost. The current Genesi Efika MX Smartbook i.MX51 based laptop is selling for $199, the Genesi MX Smarttop i.MX51 Desktop is selling for $129, they plan for the next generation i.MX53 based Laptop (Smartbook) and Desktop (Smarttop) to be sold for even cheaper. They are also working to combine their ARM based Laptop with the Pixel Qi screen as soon as it’s mass produced.
Also watch my video interview with Konstantinos Margaritis talking about the way Genesi is optimizing Linux on ARM to make it up to 300% faster on these ARM Powered laptops and desktops.
Freescale i.MX6 Quad-core reference design at FTF 2011
Posted by – June 21, 2011
This is an Interview with Rajeev Kumar, consumer product line manager for Freescale’s Multimedia Applications Division, demonstrating the first prototype reference design board running the first sample of Freescale’s new i.MX 6Quad processor platform. This is the industry’s first Quad-core ARM Cortex-A9 SoC combined with a full 64bit memory bus. I try to ask Rajeev Kumar about the performance, the features, the design. They use triple-play graphics designed in partnership with Vivante. Look forward to more videos here on http://ARMdevices.net about the i.MX 6 processor.
KEYnetik’s Sensor Fusion for Navigation and Activity Monitoring
Posted by – June 21, 2011
They make algorithms for measuring pedestrian navigation, using the Freescale Fusion sensors, accelerometers, gyro, to measure every step and the distance of every step. The target device is a smartphone.
Keil MDK-ARM for Cortex-M4 development
Posted by – June 21, 2011
Support for MQX RTOS within the Keil Tools it’s also task aware.
Qorivva MPC5645S-based in-car interactive dashboard demonstrations from Freescale and Visteon
Posted by – June 21, 2011
Drives two displays in parallel with gauges. Very low memory footprint thanks to fragmented frame buffer.
ARM’s Worldwide University Relations
Posted by – June 21, 2011
William Hohl is ARM’s Worldwide University Relations Manager, he talks about what ARM does for universities worldwide, for students to learn to work on ARM technologies, working on curriculum and tools suggestions and standardization.
Genesi’s Hard Float optimizations speeds up Linux performance up to 300% on ARM Laptops
Posted by – June 21, 2011
Konstantinos Margaritis is a Senior Software Engineer at San Antonio based Genesi, he talks about how Genesi is pushing Linaro forward to recompile all the apps and everything around Linux to use hard float, to re-optimize floating point applications on ARM Powered Desktop/Laptop designs. Watch this video interview to find out how Genesi is doing these software optimizations on Debian for the i.MX51 and i.MX53 platforms in their ARM Powered Smartbook designs. How soon are ARM Powered laptops going to have enough performance optimizations in them to demonstrate that ARM is fast enough to power Desktop/Laptop designs so that every consumer can be satisfied with the performance?
iWave PCB Designs based on i.MX53, i.MX51, i.MX27
iWave Systems makes Freescale based PCB designs and software optimization.
Freescale Sensor Toolbox with e-compass solution
Posted by – June 21, 2011
Using Freescale’s Sensor Fusion solutions, the accelerometer and some algorithms can improve the magnetometer as so-called e-compass, an improved compass that knows in which direction you are heading, speed things up for augmented reality, and any application that requires the compass.
Freescale Tower Sensor Pack
Posted by – June 21, 2011
The Tower Sensor Pack allows users to discover sensors. Find more information at http://freescale.com/tower and http://towergeeks.org
P&E Micro USB Multilink Universal, Cyclone PRO, Cyclone MAX
Posted by – June 21, 2011
Connect your Freescale board to your PC through USB for debugging.
Ubuntu 11.4 with Unity Desktop
Posted by – June 21, 2011
Canonical shows their new standard user interface. What do you think about Ubuntu’s Unity interface?
Huawei MediaPad, dual-core Honeycomb 7″ capacitive?
Posted by – June 10, 2011
Huawei is holding a live press event at the Red Dot Design Museum Singapore at 5pm on June 20th, where they will unveil all the technical details of their new Huawei Mediapad Android tablet!
Watch my video talking about this product when it was just a mockup at Mobile World Congress last February (as codename then was Huawei S7 Pro):
Here is my speculation about some of the specs that the Huawei Mediapad may be presented with:
– Since Huawei has a long partnership with Qualcomm, I think they might actually use the new pretty awesome Qualcomm MSM8660 (CDMA+HSUPA) or/and MSM8260 (HSUPA) Dual-core 1.5Ghz processor, which as shown recently at Computex on the Asus Memo, can already run Honeycomb even though it’s just 7″, a 1280×800 screen might be required for Honeycomb to display correctly yet, but surely Qualcomm and Google are working to support Honeycomb 3.1 and Ice Cream Sandwich on smaller and lower resolution screens to keep prices low.
– Dual-core should be expected, Honeycomb can be part of the party. If they don’t yet use Qualcomm’s dual-core maybe they just have a Tegra2 in there for now.
– Expect it even lighter and thinner than the Huawei S7 Slim.
– Hopefully they don’t impose their custom UI on top of Android again, and maybe they do target a sub-$400 price point even with 3G included.
Qualcomm Dragonboard, $300-$500 Dual-core MSM8660/APQ8060 development board
Posted by – June 8, 2011
Qualcomm is releasing this hardware and software development board solution for hardware makers wanting to customize their use of Qualcomm’s latest Dual-core ARM Processor. The Dragonboard includes a dual-core Snapdragon APQ8060 clocked at 1.5GHz (same as MSM8660 and MSM8260, just without the modem), runs on Android by default. The cost is $300 for a basic unit, and $500 if you want the screen and all the other components featured in this video.
Monkeys in the Kaohsiung Shoushan Monkey Mountain
Posted by – June 8, 2011
Taiwan Wilderness, check it out. Here I walk around for some hours in the Monkey Mountain (Shoushan) in Kaohsiung, a big city at the south of Taiwan. The monkeys are used to humans walking around in their jungle so they don’t mind saying hello, even protective mother monkeys with their baby monkeys as you can see in this video.
Shoushan is the one of the mountains where Kaohsiung residents can see natural biological specimens within an hour of drive. There is an extensive system of boardwalk hiking trails that circle the mountain. Hikers can enjoy tea at various tea stations sprinkled throughout the trails. Water is carried to the tea stations by hikers who bring it from a reverse osmosis station at the bottom. From the tea station at the top of the mountain, hikers can see views of the Taiwan Strait through the trees.
The mountain is a reserve for Formosan rock macaques.
Serafim shows 42″ Optical Touch Module (OTM) multi-touch screen
Posted by – June 8, 2011
At Computex 2011 you could find many very large multi-touch screens based on Optical Touch screen technology. Basically they add something to any 42″ or larger LCD HDTV to turn them into multi-touch capable very large touch screens.
Honeywld Marvell Armada 1000 88DE3010 “Berlin” based Android Set-top-box
Posted by – June 8, 2011
Here’s one of the first Marvell Berlin (Armada 1000) based Android Set-top-boxes I have yet seen, firmware is still to be finalized but they can start shipping this hardware this month.
ShiZhu Technology shows Pixel Qi Tablets at Computex 2011
Check out how ShiZhu’s new Pixel Qi tablet series perform outdoors and indoors against other regular LCD based new Android tablets such as the HTC Flyer (with an anti-glare coating) and the Archos 70 Internet Tablet, you can see how the Pixel Qi screen is much more readable outdoors. This tablet is based on the Samsung Hummingbird Cortex-A8 processor. They are releasing also a 7″ and they can provide them in several different designs.
