The Philadelphia Inquirer and Philadelphia Daily News are doing a special promotion that can interest people living in Pennsylvania USA and would like to save on getting their daily newspaper and at the same time can be tempted by the combination of a subsidized Arnova 10 G2 Android Tablet for $99 or $129 depending on the length of the digital newspaper subscription that is signed.
video source: technicallyphilly.com
I first reported on the Arnova 10 G2 back in April when it was first announced. It is an awesome value device with a capacitive screen and the new Rockchip RK2918 ARM Cortex-A8 processor that can run at up to 1.2Ghz. It’s more powerful than the Apple A4 in the iPad1 and iPhone4, it’s more powerful than the Samsung Hummingbird processor in the Samsung Galaxy Tab and the Samsung Galaxy S. Yet, the tablet is now being released named Arnova 10 G2 with a retail MSRP pricing probably between $199 and $229 (to be confirmed in the coming days).
Sure there has been some delays for this capacitive RK2918 tablet, I do not know why. Maybe Archos spent a few months selling the RK2818 tablets before ramping up production capacity and perhaps also having Rockchip try to have Honeycomb working on it. But more likely, Rockchip will try to use Ice Cream Sandwich directly for those, depending on the compatibility and ease of porting of that next version of open source Android with these ARM Cortex-A8 tablets released now.
This makes sense. The idea of the $99 10.1″ capacitive tablet is awesome. Here are some of my suggestions though for Philly to make this work in the most positive way:
– The $10/month subscription needs to include unlimited free access to all the worlds newspapers and not just the 2 newspapers. The economics are that people will not necessarily read more articles if they get access to more content.
You have to think big. I know it may be hard or impossible for the people of the Philly newspaper to reach out to all the other newspapers of the world and agree on some kind of Netflix-pricing to include full access to all the newspapers.
The idea is that you make it more attractive to more people inside and outside of your target market to want to subscribe to this idea. You write content in English. I think it makes no sense to limit yourself to a limited geography. You can write regional news in your current edition, but you can partner with all the other newspapers and let people read those other newspapers if they want.
Make the cake bigger together with others and your slice of the much bigger cake will be much bigger than your small cake.
Logically, the digital access subscription does not have to exclusively be consumed on that tablet. I guess that any other device can login and access that subscription plan. Simply build on your current Android app, and simply let it search and access the real format newspapers from all the other newspapers that you can partner with.
Here is Philly’s calculation and the customers options today:
– $199 or $229 is the unsubsidized Arnova 10 G2 price likely going to be when released within a few days from now.
– $99 with 2-year $10/month subscription = Total $339 for the Arnova 10 G2 with the 2-year digital newspaper access = $229 Tablet and $55/year digital subscription
– $129 with 1-year $13/month subscription = Total $285 for the Arnova 10 G2 with the 1-year digital newspaper access = $229 Tablet and $56/year digital subscription
– No tablet digital subscription price today = $3/week = $156/year
– No tablet normal paper newspaper by mail subscription price today = $7/week = $364/year
This can be a huge success for Archos and for newspapers but they have to continue on this plan and they need to pick up the phone and make some national and international agreements with all the other newspapers, join forces, subsidize Awesome ARM Powered Android Tablets to make people understand the value of technology and of the content.