The price is a bulk price, at least 300 pieces need to be ordered, does not include the chosen remote controller that can go from a couple dollars to twenty dollars depending on what type of remote control is used. Also there are different memory and other components that can be configured. Most importantly is the idea to communicate that an ARM Cortex-A9 powered set-top-box could potentially run Google TV basic for ARM as soon as that one is released. It depends if Google decides to support their Google TV implementation on the AmLogic 800Mhz single core implementation, it depends if Google is interested at all in supporting HDMI-out only until their open source Ice Cream Sandwich and allow everyone to make whichever Google TV on ARM implementations they want anyways.