Phil Rogers, President of the HSA Foundation (Heterogeneous System Architecture) comprising members ARM, AMD, Imagination Technologies, MediaTek, Samsung Electronics and Texas Instruments, at IFA is announcing new members Apical, Arteris, MulticoreWare, Sonics, Symbio and Vivante talks about The Next Era of Computing Innovation including the demonstration of a range of use cases for a standard to optimize the use of CPU and GPU to accelerate the performance of applications on devices and in the cloud.