OnSign positions its platform as a cloud-based digital signage CMS for managing distributed screen networks: upload media, build layouts, schedule playlists, and publish to one or many players with tag- and rule-based targeting. A practical detail is the player-side caching model: content is synchronized and stored locally so playback can continue through temporary connectivity loss, while admins keep control from a web console. https://www.onsign.com/
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A big part of the story here is how signage turns into an interactive endpoint when you connect retail and venue hardware. The demo shows Nexmosphere-style triggers such as presence detection, RFID (with antenna), and magnetic or “product-lift” sensing, where removing an item from a shelf can cue a specific creative on the nearest display. This bridges CMS scheduling with real-world events, useful for planograms, end-caps, and guided shopping flows in store.
Captured at ISE 2026 in Barcelona, the walkthrough also highlights how OnSign fits into modern DOOH and retail media patterns: screens in-store for programmatic ad slots, menu boards, corporate comms, public transport info, and in-vehicle or rooftop displays for taxi or transit media. The publishing workflow shown is classic enterprise signage—divide the canvas into zones, assign destinations, and restrict playback by daypart, weekday, location, or metadata tags so the same creative behaves differently by context.
Audience measurement appears as a separate but connected layer: a camera can detect approximate viewer counts, “looking vs not looking,” and coarse demographics like gender and age range, then feed that into proof-of-play and campaign reporting. OnSign mentions integration with Quividi-type analytics so advertisers can correlate ad playback with observed attention, and optionally trigger content based on demographic ranges rather than only time-of-day logic.
The AI angle is less “content magic” and more operational reliability: OnSign’s Mosaic concept takes periodic screenshots (shown as every ~12 minutes) and uses automated checks to flag black screens, popups, or frozen playback. Add in AI-assisted grouping, alert rules like CPU thresholds, and QR-driven interactivity (scan-to-landing-page plus on-screen feedback), and you get a CMS that’s pushing toward closed-loop monitoring and smarter orchestration across fleets of screens.
I’m publishing about 75+ videos from ISE 2026, check out all my ISE 2026 videos in my playlist here: https://www.youtube.com/playlist?list=PL7xXqJFxvYvjUiepj5jbL6aIt6QB9jeCk
This video was filmed using the DJI Pocket 3 ($669 at https://amzn.to/4aMpKIC using the dual wireless DJI Mic 2 microphones with the DJI lapel microphone https://amzn.to/3XIj3l8 )
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Check out my video with Daylight Computer about their revolutionary Sunlight Readable Transflective LCD Display for Healthy Learning: https://www.youtube.com/watch?v=U98RuxkFDYY
