Looking Glass and faytech are showing a new way to deploy “holographic” digital signage without changing your content pipeline: the 86-inch Hololuminescent Display (HLD). The idea is to move the 3D effect into the optical stack, so the playback device and CMS still see a standard 4K screen, while viewers see a person or product rendered on a fixed spatial stage with convincing depth. https://lookingglassfactory.com/86-hld
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In the demo, a simple iPhone video of Looking Glass CEO Shawn is played back as an MP4 through a normal signage workflow, yet it reads as a life-size presence inside the display volume. Because the system behaves like a regular monitor over HDMI or DisplayPort, you can feed it from Windows, macOS, BrightSign-style players, or a workstation GPU, and keep using familiar tools for scheduling, color grading, and campaign variants such as tinting and mood shifts for the same scene here.
The conversation frames HLD as a “magic problem” product: it’s meant for retail, lobbies, endcaps, digital-out-of-home, and museum-style storytelling where attention and dwell time matter, not for precision depth measurements. It’s also designed for group viewing without glasses or per-viewer tracking, and the production units are targeted around 400–500 nits for brighter storefront conditions. This video was filmed at ISE 2026 in Barcelona, where the emphasis is clearly on deployability at scale today.
They also switch to an interactive mode that combines the holographic stage with an IR touch overlay, running a Unity application on a compact PC (shown on an Intel NUC). Touch input lets users browse product variants and manipulate “in-box” lighting and styling across the whole volume, which is a useful mental model for POS configurators, virtual shelves, and guided product education where the UI stays 2D-simple while the presentation feels spatial now.
The faytech partnership is positioned as the practical integration layer: custom bezels, kiosk enclosures, and fit-and-finish for AV rollouts, plus accessory options as needed. Looking Glass says production units will integrate a 4K camera, microphone, speakers, and touch, which opens the door to telepresence-style “beaming,” guided museum narration, or AI-avatar front-of-house experiences (their earlier Uncle Rabbit demo gets a mention), while keeping the core promise: treat it like a 4K display, get a 3D effect next.
I’m publishing about 75+ videos from ISE 2026, check out all my ISE 2026 videos in my playlist here: https://www.youtube.com/playlist?list=PL7xXqJFxvYvjUiepj5jbL6aIt6QB9jeCk
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Check out my video with Daylight Computer about their revolutionary Sunlight Readable Transflective LCD Display for Healthy Learning: https://www.youtube.com/watch?v=U98RuxkFDYY
