Elsys Eastern Europe is a Serbia-based engineering design center within the ADVANS Group, with teams in Belgrade, Niš, and Novi Sad. The focus is end-to-end hardware and software engineering, from embedded electronics to application layers, built to plug into a customer roadmap without the overhead of building a full local lab. https://www.elsys-eastern.com/
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In the interview, they demo a recent customer deliverable as a cloud API and UI stack built for both internal use and external demos. The work spans database, backend, frontend, deployment, QA, and documentation—basically the whole SDLC—so the output can move from prototype to something that is maintainable, testable, and ready for CI/CD style release delivery.
A big part of the Serbia teams’ footprint is semiconductor and embedded development: IC/ASIC and SoC design verification, FPGA and low-level firmware, plus board bring-up and custom PCB design for startups moving from “idea” to manufacturable hardware. That typically means translating product requirements into schematics, layout constraints, DFM checks, and robust interfaces that survive real-world noise, power, and thermal edge cases on a chip.
They also position themselves as one node in a wider European network (HQ in Paris, multiple sites across France, and a design center in Lisbon), which matters for time-zone overlap, cross-site code reviews, and consistent engineering process. This clip was filmed on the show floor at Embedded World North America 2025 in Anaheim, giving a quick look at how nearshore engineering teams present full-stack and embedded capability in one scope.
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