Infobip explains how its CPaaS platform brings true omnichannel customer engagement together—combining WhatsApp Business API, RCS Business Messaging, Apple Messages for Business, SMS, voice, email, and web chat with a first-party contact center and automation. The focus is practical: unify marketing, customer service, and notifications behind one API and console, then let policy-driven orchestration decide which channel, payload, and timing best fits each customer journey. https://www.infobip.com/
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Their “agentic AI” layer sits on top of conversational channels to automate intent detection, dialogue management, and workflow execution, with human handoff when needed. Think routing, failover, retries, guardrails, and context handover across chat, voice, and web chat—plus webhooks and CRM/CDP integrations to keep profiles, preferences, and consent in sync. The goal is not just chatbots, but end-to-end conversation design tied to SLAs and measurable KPIs like first contact resolution and time to first response.
For startups, Infobip highlights its Startup Tribe program with up to $60,000 in product credits to explore messaging, authentication, and contact center use cases at meaningful scale. Beyond credits, the program is pitched as a way to accelerate go-to-market via partner ecosystems and field support across 65+ offices worldwide. That lowers the barrier to test campaigns on WhatsApp, pilot RCS, or stand up a small service desk without heavy upfront spend.
RCS comes up often: operator-verified senders reduce phishing risk, while rich cards, carousels, suggested replies and actions enable guided flows that feel closer to an app than a plain SMS. The same orchestration engine can blend RCS with WhatsApp and web chat, so a marketing broadcast can switch to a service conversation and escalate to a human agent inside the Infobip contact center when necessary, preserving context across channels.
Filmed at Web Summit Lisbon 2025, this conversation touches on scale, with Infobip processing massive global message volumes, and on partnerships that matter in practice—Google for RCS, Meta for WhatsApp Business Platform, and connectors for Salesforce Marketing Cloud, Oracle Responsys, and Microsoft Dynamics 365. The throughline is consistent: design conversations once, run them everywhere, and let automation keep customers on a smooth path to resolution.
Infobip : RCS, WhatsApp, agentic AI, contact center automation
Infobip Messaging Platform deep dive: RCS verified senders, WhatsApp API, agentic AI orchestration
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