Qun (Frank) Yan, President of the Society for Information Display (SID), discusses the organization’s global strategy and the future of display technology at Display Week. He outlines SID’s goal to foster greater engagement and collaboration between different regions, including the manufacturing hubs in Asia and the system integration and brand product focus in the US and Europe. The society aims to connect these strengths to create better consumer products.
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SID organizes several key events worldwide in addition to its flagship Display Week. The International Conference on Display Technology (ICDT) in China is noted as the second-largest event, experiencing significant annual growth in attendance, exhibitors, and paper submissions. Other important regional events include IMI-D in Korea, RDW in Japan, and Euro Display, which is scheduled to take place in Ireland. These conferences serve as crucial platforms for students, researchers, and industry professionals.
Yan reflects on the importance of Display Week as a venue for the industry to connect, share the latest research, and form new partnerships. He mentions that after the current event in Los Angeles, Display Week will be held in San Jose, Silicon Valley, for the next four years to facilitate easier access for the numerous tech companies in that area. The event provides significant business opportunities and a platform for colliding with new ideas.
The discussion also touches on the evolving relationship between display technology and content creation, inspired by a keynote from IMAX. Yan highlights a trend towards more interactive and immersive displays, where content can change based on user interaction. He envisions a future where displays are seamlessly integrated into our environment, like furniture or decorations, providing information and interactive experiences on demand. This future requires closer collaboration with content generators to develop rich content for advanced display capabilities, such as multi-primary color systems.
Looking forward, the goal is to create display experiences that are not just passive, but fully interactive, potentially surpassing the experience of being physically present. The future of displays lies in their ability to become an integral, intelligent, and interactive part of everyday life, moving beyond traditional screens to become ubiquitous information surfaces.
