Looking Glass and faytech walk through a new Hololuminescent Display (HLD) platform aimed at group-viewable, glasses-free 3D for digital signage and in-store product presentation. The core idea is a light-field optical stack that creates a fixed “holographic volume” while staying slim enough to mount like a normal screen, roughly under an inch thick on the shipping sizes. https://lookingglassfactory.com/hld-overview
The demo focuses on how parallax behaves in the real world: as you move your head, the background shifts naturally while a foreground layer can stay readable for UI, giving a hybrid of conventional 2D interface plus spatial content inside a visible “box.” Because it’s autostereoscopic and multi-view, it stays convincing for multiple people at once, and even reads well on camera for people filming the display.
They also outline the initial lineup and positioning versus earlier, more developer-centric light-field systems. HLD 16 is a 16-inch portrait display listed at 1080p, while HLD 27 is a 27-inch portrait display listed at 4K UHD, both designed for plug-and-play deployments and repeatable content loops. The pricing discussed is about $1,500 for the 16-inch unit and about $3,000 for the 27-inch unit.
On the deployment side, they frame HLD as a “taster” for retail endcaps and kiosks, with optional touchscreen integration through the faytech partnership, so a standard touch UI can sit alongside a floating 3D product render. Brightness is described around 500–600 nits in the booth context, with the implication that higher-brightness builds can be handled as a specialty build. This interview was filmed at CES Las Vegas 2026 inside the faytech booth area.
Finally, the conversation lands on AI-driven characters as a natural fit for spatial displays: Looking Glass previously built an early 3D chatbot concept (Lightforms) and now expects partners to bring modern LLM-driven agents onto this kind of hardware. The practical takeaway is that a conversational character, brand mascot, or guided product explainer becomes more “present” when it occupies depth in a shared viewing volume, even when driven by modest on-site compute like a tablet or signage player.
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