Beetles Gel Polish walks through a compact “Aucus” gift set built around zodiac themes: the color selection is meant to match a sign’s vibe, while the box bundles the core tools for a full gel manicure in one place. Alongside multiple mini gel bottles, you get a UV/LED nail lamp, nail art brushes, and small themed extras like pendants, so you’re not buying the essentials piece by piece. The smaller bottle format also makes it easier to treat this as a travel-friendly kit rather than a drawer full of full-size bottles. https://beetlesgel.com/
From a technical angle, the pitch is about accessible soak-off gel workflow for DIY users: thin, controlled layers, LED/UV curing with consistent exposure, and enough pigment variety to build simple looks without mixing. A bundled lamp matters because cure quality is what drives wear time and scratch resistance; under-curing can leave soft layers, while over-curing can make removal harder. If you’re doing gel at home, the usual best practice still applies: prep/dehydrate the nail plate, keep product off skin (allergen risk), fully cure each layer, then remove with acetone soak-off and gentle push, with basic skin care.
The brand positioning here is “online-first but moving into shelves,” starting from Amazon popularity and social discovery, then expanding toward big-box and pharmacy retail. In the interview, they mention Walmart and Target, with CVS referenced as an upcoming channel, which is a typical path for consumer beauty brands once packaging, compliance, and merchandising are ready. The conversation was filmed at CES Las Vegas 2026 during the Impact Global Connect event, so it’s framed as a quick booth intro rather than a long-form tutorial, with the focus on what’s inside the box and how it fits DIY habits in the US market.
What’s most interesting is how the product strategy leans into frequent seasonal drops: rotating curated palettes (often 20–30+ colors in mini format) plus small “collector” elements, making the set feel like a ready-made gift or starter pack. If you’re used to pro salon systems with larger bottles and strict base/top coat pairings, this is aimed more at variety and convenience than building a single locked-in system. They also note that Europe isn’t the current launch focus, so for now the availability story is primarily US retail and online, with the kit concept built around quick, complete setups you can actually finish at home today
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