Ben Pilling is the Technical Marketing Manager of Sony Digital Imaging Europe. In this video (filmed using the new 24mm f1.4 G Master lens (pre-order for $1400 at Amazon) (mostly set at f1.4 for max bokeh effect (maybe too much bokeh?) in this video) on the Sony A7III camera ($2000 at Amazon)), Ben Pilling lists some of the latest camera achievements by Sony in the Full Frame mirrorless market. With their impressive Eye Autofocus for photos, in-body image stabilization, dual memory card slots (1 UHS-II the other UHS-I), true full frame 4K video without crop (only at 4K24 on A7III), extremely stable face-tracking continuous autofocus for video (which I use in all of my A7III with 16-35mm G master lens videos which I list in this playlist), Sony can claim market leadership in the Full Frame market, not just in the mirrorless market. Which is why Nikon, Canon and Panasonic/Leica/Sigma are all announcing new Full Frame camera systems at this Photokina event. Sony can claim to have 48 lenses available for their full frame E-mount system, with a target of having 60 lenses available before 2020, they also announce improvements with their G master lens technologies such as a 3x faster and more accurate autofocus motor as is present in the new 24mm f1.4 G master. I even get to ask him in this video about the upcoming A7SIII Full Frame for video, A7000 APS-C "high end" all those that are rumored over the past months at http://sonyalpharumors.com but which Sony decided not to launch yet at this Photokina event. For those I am hoping Sony will include a flip out display, 4K60, dual UHS-II SD card slots, no overheating with no 30min record limitations (EU tax still in effect or not, at least provide users with a paid plugin to unlock unlimited recording), H265 options for lower bitrate recording at same quality for faster YouTube 4K uploading. I'd even like in-camera basic trim/split editing and live streaming (perhaps even with multi-camera) support. A better and stronger IBIS (at least as good as GH5) would be good too.