NXP Semiconductors has on display the Amazon Echo, for which they are partners. An NXP representative explains the different applications for which NXP provides solutions, and how voice recognition can be run on multi-core ARM processors for power-efficient computing. The IMX 6, 7 and 8 series cover the full range from low-power to high-performance solutions, with applications for the 8 being consumer high-performance video and audio, automotive, and heavy industrial usage. NXP supplies everything from the CPU to the I/O to the software. The Kindle series use IMX 6 and 7 processors, for example. NXP talks about the upcoming i.MX8 Quad max, i.MX8M for multimedia and another i.MX8 coming for the embedded world.