Greenwave Systems is a global Internet of Things (IoT) software and services company. Jim Hunter is the Chief Scientist and Technology Evangelist at Greenwave Systems. Greenwave is a profitable mid size start-up (215 people) with offices in Irvine, Copenhagen, Singapore and South Korea, that enables device manufacturers, service providers, utilities, retail channels and other enterprises to realize the promise of IoT through their devices and services. Jim was speaking at the IDTechEx IoT Applications conference, along with his colleague Nate Williams on the business challenges of IoT. In two separate sessions, they explained how Greenwave helps customers such as Verizon, TCP lighting, & E.ON Energy to design, build, manufacture, deliver, manage, maintain and support IoT devices - ranging from content to control, enabled by Greenwave's Axon software platform.