James Bruce, ARM Director of Mobile Strategy, talks Next Generation Smartphones

Posted by – December 29, 2013

James Bruce talks newly announced ARM Mali-T720 for Entry-level and new ARM Mali-T760 for High-end devices. ARM Mali-T720 brings GPU Compute OpenGL ES 3.0 to the entry level smartphone in the next 18-24 months. AmLogic now ships Mali-T450 in their new M802 chip. James Bruce talks further of what ARM can do for the user experience, talks designing benchmarks to measure the performance of the user experience vs certain benchmarks measuring things that aren’t relevant to the user experience. The ARM Architecture ecosystem is amazing, for example, in Q2 2013, there were more ARM Cortex-A5 devices shipped than all x86 PC/Laptops combined in that quarter.