Pipo CEO Ben Lai talks about Pipo’s company history, going back to their flash memory based Mp3 players in 2003, then moving to making Mp4 players, working with Rockchip since 2006, thus talking about Rockchip’s history, making a 1.8″ Mp4 color display PMP in 2006, then moving on in 2007 or 2008 to more advanced Mp4 players (so called by Chinese companies as Mp5 players) (that could play all video codecs without re-encoding the videos), Allwinner is the ARM spin-off of Actions MIPS, then Actions recently move back to ARM also. Everyone makes ARM processors now except Realtek (which is a huge trouble for Realtek). Then Pipo moved forward to make GPS, game players, picture frames, Mp4 boom boxes, separating functions of the ARM Powered devices around 2010, Pipo produced one of the Archos LCD based e-readers, then released initial resistive tablets in 2010, and since 2012 the Pipo brand has been launched with focus on high-end quality differentiation for the Chinese Tablet market.