Category: Google

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Apple’s manufactured scarcity, free publicity, playing for the analysts

Posted by Charbax – March 12, 2011

The craze started at the release of iPhone1 in June 2007. I remember watching the live stream on Mogulus, predecesor to livestream.com, it was filmed and broadcast by Max Haost, founder of livestream.com and they were extremely hilarious in the way they would actually make fun of the people standing in line. I find this unbelievably hilarious, it's the extreme example of the gadget-craze (out-of-control gadget consumerism?)


The ipad 2 line in Houston, TX as reported by Engadget.

Blame the analysts, unless they see lines, they think Apple isn't selling any products.

This launch was engineered to generate lines (no pre-orders, 3 week waits if ordered on line...) and lots of free publicity...

Comment by Ghostbear1 in that Engadget article.

the scarcity principle is the mother of all marketing techniques (...) We generally perceive that things that are difficult to get are typically better than things that are easily available. If everyone wants it then it must be good right? This actually taps into the principle called social proof

Source: salescrunch.com

Queuing up for a piece of gadget is a really weird concept. In theory, especially for Apple, those devices are mass produced in gigantic proportions in the biggest Chinese factories, somehow Apple would not be able to manufacture enough to sell to whomever would want one?

This whole lining up deal is a situation designed by Apple's viral marketing department.

This carefully choreographed gadget marketing/pricing ballet has turned Apple into the second largest company in the world, just 3 and a half years after the release of the iPhone. It's really insane if you think about it. If not for the largest oil company in the world Exxon Mobile, Apple would be the largest company in the world, and most of Apple's current profits and revenues come from their ARM Powered iOS devices, especially the iPhone.

So now Apple is doing a big push on the tablet market with iPad. And the iPad2 certainly has a nice Dual-core ARM Cortex-A9 processor in there.

There are Android tablets like Archos 101 Internet Tablet released 6 months ago, that are lighter at 480gr vs 600gr, that have real mini-HDMI outputs built-in, real USB-host built-in, a real kick-stand built-in, and that still support more video and audio codecs (such as all DivX, MKV found on BitTorrents), with Flash support, real multi-tasking for 40% to 60% cheaper price than the ipad2.

In my opinion, Honeycomb is the first real Tablet OS. And I am pretty sure Honeycomb tablets will overtake iPad market share in less than a year, faster than Android overtook iPhone after the Nexus One release.

For some engineering resource/time allocation/prioritisation issues, Google chose not to allow much to happen with tablets with Donut, Eclair, Froyo and Gingerbread. Companies like Archos were left with the open source part of Android, doing the customizations they want, but for some strategic reason, they were left without the full support from Google. Google didn't want Android Powered iPad and iPod Touch competitors to dominate the market in 2010. They thought they perhaps were busy enough dominating smartphone growth of that year, and gaining the full support by two dozen Smartphone makers in the process.

I think Google's strategy is to simply let the Apple viral marketing people do their thing first, then get their better open and free software in gear, and riding on Apple's viral marketing coat-tails, Google's Android ecosystem can then provide the big push and rapidly dominate.

This is also a dance of technological disruption, and disruption of those disruptors. Google can't be seen as encouraging the industrys too rapid change, while some companies bet their futures on the Open Handset Alliance, Google had to be careful and let the market move as fast as it can without hurting the feelings of the big partners who invest billions of dollars in this and want to see their investments safely recouped.

In any ways, look forward to the Android Honeycomb ecosystem taking care of making Android the top platform for tablets fast, and look forward to new designs to make tablets even more fun, more productive, and basically turn these gadgets into the user interface of the future of mobile computing for all the people of the world.

Google TV seeks FCC regulation to start a WebTV revolution

Posted by Charbax – February 10, 2011

Google may or may not soon be allowed to add Hulu Plus to its Google TV boxes, which may provide the Google TV boxes access to most of the TV shows and other content that currently is being blocked on Google TV by US TV Networks such as Fox, CBS, ABC, NBC and Viacom. Why would they want to block Google TV? Cause it's the trojan horse that disrupts TV from within, once consumers are only one click away from any YouTube video, only one click away from all VOD, legal or illegal, once this is easy to use and available for all in a sub-$100 cheap ARM Powered Google TV box, this is when those 5-hours per day people watch TV start spending more and more of that time watching content that is not owned or controlled by these networks.

At the same time, something awesome is going on with Google and Sony vs Cable Networks and the Movie industry at the FCC. Arstechnica published this awesome article explaining how Google and Sony are supporting an FCC regulation called the AllVid system.

The trade association is trying to set limits on how easy it will be for devices like Google TV to access pay TV content and reassemble it into something that will reconfigure both television and the Internet.

That's at the heart of the FCC's proposal for an AllVid system, which Google very loudly supports. AllVid doesn't exist yet, but the idea is to mandate an industry-wide gadget that you could plug into your broadband router and connect to your cable TV provider, then watch online video and pay channels through a variety of AllVid-friendly devices. Not surprisingly, Google and Sony love this idea, because it could transform the Google TV from just a neat product into a revolution.

Big cable hates the proposal, because that revolution could leave multi-video program distributors (MVPDs), if not in the dust, at least working in a far more competitive video environment.

Basically, what this could mean, is that content would be separated from technology. Content owners won't be able to make exclusive streaming partnerships with one set-top-box maker and not be available on the other. What this means, is that Hulu and Netflix must be available on all devices and that there will be a standard user interface to access all those on-demand and streaming contents.

This probably also means that all of those TV Networks in the USA who are streaming their TV shows for free using ads from their websites, would have to provide all that content to all devices through standardized user interfaces. None of these content providers can choose to block any device from accessing any content, and the advertising and pay-per-view models will thus be standardized.

Big cable insists that the metadata used to create on-screen program guides is copyrighted. The Motion Picture Association of America protests that the AllVid idea would put studio content painfully close to sites like The Pirate Bay.

Program guides should not be copyrighted, that is ridiculous. Anyone should be allowed to list what is going to be on TV at any given time. And anyone should be allowed to list movie titles, directors, actors, plot and even display a poster for each of those contents.

The MPAA is correct, this will mean that pirated content will also just be one click away, but that will force content owners to allow for seamless access to all the contents either for free with ads or at very reasonable cost as pay-per-view. And this will also enable the next step for Government regulation, that is to standardize the all-you-can-eat subscription model so that one Global Licence cover the legal and free access to all contents.

France: Archos has 22% Tablet marketshare

Posted by Charbax – February 8, 2011

According to French market analyst GfK, Archos is now the second biggest tablet maker on the French market, far in front of Samsung (4%), Toshiba (3%), Huawei, Viewsonic and others. Sure enough Apple has the biggest market share with 67%, but I think that's mostly due to Apple having more cash for manufacturing and distribution. If Archos had been able to spend more money producing more units and having better stock availability at all resellers and never run out of stock during these past 3 months, then I think Archos would probably be number 1 in market share, even in front of Apple.

Source: archoslounge.net

As I run the biggest Archos fansite community at http://forum.archosfans.com and I have been publishing the earliest and most popular video reviews of Archos products for over 6 years, publishing the earliest and most popular videos of Archos full Tablet line such as the 70 Internet Tablet, 7 Home Tablet, 101 Internet Tablet, 32 Internet Tablet, 43 Internet Tablet, I may be biased. But I am sure that if all stores had enough Archos in stock to satisfy the demand for tablets over these past 3 months, Archos would sell even more than Apple.

What matters to the consumer is the value proposition. What features they can get for what price. Archos newest Gen8 Android tablets are about half the price of the iPad and provide more features.

Legalizing piracy and enabling better content creation through a Global Licence

Posted by Charbax – February 8, 2011

I was at this workshop at Lift11 where we brain-stormed the http://dontmakemesteal.com project which has been gaining media attention during these past few days on wired.com, heise.de, rawstory.com, gigaom.com, sueddeutsche.de, news.ycombinator.com and more. I was on the team in charge of writing the pricing model for this manifesto.

Here is what needs to happen for piracy to dissapear:

Everyone pays $5 per month to access everything. Everyone is then allowed to watch, download, stream any movie, tv show, music, ebook, blog post, download, install and use any application.

This has been called the Global Licence by French socialist party in 2005 when they tried to pass it through the French Parliament (but the law was then cancelled by Chiraq's Government). I was since then a strong supporter of the Global Licence model and I even campaigned through video-blogging 450 videos for Segolène Royal's presidential election campaign in 2007 in France to try to get this law passed in one major European country, which would likely then trickle over to be the standard online content law, the copyright/piracy fix for the world, a foundation allowing for the creation of much better content and a solution allowing for development of much better technological solutions to more easily consume all the best content.

The Netflix model may seem great on the surface, but the reality of a technology provider having to sign content distribution deals with all the content creators in the world is just not a sustainable model. There will be plenty of content creators who will have demands that Netflix cannot meet, and that means a lot of content is then not going to be available in certain markets. Having many separate and closed subscription plans is not a sustainable model.

The only true solution is a Government mandated blanket licencing pricing and redistribution model, thus the global licence tax, where everyone pays a small tax to legally access all contents.

$5 per month paid by everyone in the USA and Europe means $60 Billion per year in revenues through this model, that is probably largely enough to finance great content creation. The redistribution of this wealth would happen through decentralized and multiple measurers of popularity and quality of content. For example, Google can measure exact popularity and quality of YouTube videos, last.fm can measure how many times people listen to songs, Razorback and other p2p statistics systems can measure popularity of files on p2p networks. More such models of measurement of popularity and quality/ratings can be implemented once having such more precise statistics and ratings will be demanded.

The advantages of this model:

- The money can be distributed directly to content creators, skipping all intermediaries. The content creators thus are in control of their budgets, content creation is thus less influenced by the intermediaries.

- Technology providers can focus on providing better technologies instead of having to worry about acquiring rights for content. Technology providers can sell or monetize their solutions based on the cost of bandwidth and storage rather than having to monetize through complicated models.

- Consumers don't have to think about where they can find which content based on who has the rights to distribute it. Consumers can just make a search for what they want, and they can download or stream it through any number of technology and solution providers.

googleartproject.com – this is why we need Quad HD screens and projectors

Posted by Charbax – February 1, 2011

Here's a new project from Google, to digitalize all the worlds art from all the worlds art galleries and make it freely available in ultra high resolution online: http://googleartproject.com

Picasa, YouTube and now also Google Art Project, all cloud services that are ready for Quad HD and beyond!

The usage scenario is something like this, have a slideshow of your favorite art from around the world displayed in Quad HD resolution in your living room sub-$1000 46" Quad-HDTV.

Anyone with a 3megapixel photo camera or higher creates photo content suitable to be viewed on a Quad HD screen.

Anyone filming with upcoming RED cameras or other consumer camcorders to come that record 2K, 3K, 4K, 5K or more, all those deserve to be seen on Quad HD screen, and can be streamed from YouTube even!

Screen and Projector industry, please take this advice: Give up on 3D as soon as possible and make us some Quad-HD, 4K2K screens and projectors at the same cost as 3D!!! All it takes is a new faster processor to process the higher resolution!

Here are some of the Quad HD screens I saw at conferences during the past few years, every time I see content on a Quad HD screen, I am blown away:
JVC 4K2K Camcorder and TV at CES 2011
Samsung 3840x2160p 82″ LCD HDTV at CeBIT 2008
JVC 4K2K HDTV and Projector at IFA 2008

What to expect from Mobile World Congress

Posted by Charbax – February 1, 2011

After the awesome CES last month, I expect an even better Mobile World Congress, from February 13-18th, I will post at least 50 videos here on http://ARMdevices.net showing you the best ARM Powered devices shown at that show. Here are some of the fascinating topics that I expect to film:

- Samsung's ARM Cortex-A9 Orion processor with ARM Mali-400 graphics in Samsung Galaxy S2, Samsung Galaxy Tab2. Is it a 32nm process design already?

- Freescale to show first i.MX6 ARM Cortex-A9 reference board or even announce actual devices using it?

- Texas Instruments OMAP4 in actual products, more than just RIM Blackberry Playbook. I expect several phones and tablets will feature the 1Ghz OMAP4430 to be released by end of Q1 and they will probably show and announce devices with 1.5Ghz OMAP4440 for later availability.

- Google shows Honeycomb. Not just videos as they did at CES, but they actually allow everyone to play around with the UI. They should announce Google Music, an expansion of Google Voice for worldwide free VOIP usage. Honeycomb should bring open Google Marketplace for all tablets, for all devices, even laptops. I am hoping Google even announces Honeycomb for Rockchip, Telechips, MSM7227 as well. Honeycomb may be synchronized with the launch of Google TV on ARM as well, or at the least, Honeycomb Google Marketplace should work for Google TV screens. First showing of Chrome OS for ARM Powered laptops would be appropriate as well, full hardware acceleration demonstration for HD web browsing on all the ARM Cortex-A9 processors would be appropriate.

- Texas Instruments nHD Pico Projector could be demonstrated in several upcoming smartphones. Adding a built-in projector will be one of the coolest features of a modern smartphone.

- ST Ericsson U8500 ARM Cortex-A9 ready in Nokia's next generation smartphone and tablet devices running Meego. But I also expect Nokia to announce and show a whole range of Android devices which I expect have been under development for a year.

- Nvidia to launch Tegra 2 1.2Ghz 3D edition with full 1080p all codecs high profile playback, faster multi-tab HD web browsing processing and they'll announce and show some Tegra3 stuff as well.

- Qualcomm MSM8660, 8260 to be launched in range of new smartphones and tablets. This is Qualcomm's big Dual-core Snapdragon processor design push. It may be huge and Qualcomm may dominate Dual-core smartphones as well.

- Marvell 628 Tri-core demonstrated in devices. May be the appropriate timing for them to show demos? Marvell in any case is powering the best example of ARM Powered laptop in OLPC XO-1.75 that should be shipping mid-year, and they certainly have some ambitious Marvell Armada XP ARM Powered server projects going on.

- Rockchip's partners launch more RK2918 devices. Suitable for low-cost ARM Cortex-A8 tablet designs.

- New Telechips TCC8803 ARM Cortex-A8 designs for other low-cost tablet designs.

- It would be nice to test some Windows 7/8 ARM demonstrations. Microsoft can do a good job porting all the apps and fixing up all the necessary drivers. Let's see what they have! It would be a nice surprise, but I don't expect Microsoft to precipitate things too fast.

- Motorola releases Atrix 4G and Xoom by the show start. First Tegra2 phone that does it all and first Honeycomb tablet, so it will be fun.

- HTC releases their next generation Android phones and a tablet. It's their replacement for Nexus One/HTC Desire/Droid Incredible. My wild guess is it could be based Qualcomm MSM8660 dual-core and include a HTC Tablet as well.

- RIM Blackberry demonstrates support for Android apps on the Playbook tablet. This way, they skip the need to start a whole new app marketplace from scratch.

- HP launches WebOS devices. Let's see what it can do. I think HP will probably have to use Android though eventually. Hey, competition is always nice, but sometimes when a good open-source platform is free, everyone can just as well contribute to that same ecosystem and if anyone thinks they can make things better, they can fork it or demand the improvements implemented at the level of the Open Handset Alliance. HP did a beautiful ARM Powered laptop before in Compaq Airlife, I'd like to see them upgrade that with Qualcomm MSM8660 Dual-core platform and Honeycomb software.

- I'll be looking for any demonstrations of platforms such as the Broadcom BCM2157 to enable cheaper Android phones. Sub-$100, how soon, how good.

What do you expect from Mobile World Congress? What would you like me to film in priority? Which questions should I ask to whom? You can also send me tips on what I should film at MWC to my email: charbax@gmail.com Do you agree or disagree with any of my expectations? Post in the comments.

Android has already won

Posted by Charbax – February 1, 2011

The smartphone OS wars are not about functionality or design, they are about the business model. Consumers or tech blog reviewers don't get to chose which smartphone OS wins and looses.

Today, the carriers decide

The main reason Android dominates today is that carriers pay about $200 less per customer on an Android phone compared to an iPhone (about $400 vs $600). The other aspect of Android that carriers like is the customization of it to make more money on extra services. For example, Google provides the carrier with a share from app sales in the Google Marketplace. Carriers can pre-load the devices with apps for on-demand music and videos and other services. Apple does not give carriers any share of revenues from the App Store or iTunes.

The actual bill of materials and manufacturing cost of today's high end Android smartphone or iPhone is less than $150. Amazingly, the average US smartphone consumer pays above $2400 for his smartphone on contracts, for example, Verizon's Average Revenue Per User is $105/month. ARPU is lower in Europe, and much lower in developing countries. The carrier economic aspect of Android winning is only how things are today. Even as there is competition with very good high end Android smart phones provided to the market by Samsung, Motorola and HTC, consumers still pay about the same for these phones as they would with an iPhone.

When the carriers loose control

Things are going to change fast. Soon, the carriers will loose control of the smartphone market, and Android will dominate even more.

As 20 Android smart phone makers compete, there are to be $99 Android phones sold unlocked directly to consumers, such as the Chinese Huawei or ZTE Android phones, there will be alternatives to carriers voice services such as the new VOIP centric version of Google Voice which has become an integral part of Android in Gingerbread.

The next phase of Android means consumers will have choices such as the Archos 28 Internet Tablet at $99, no contracts needed, to do SIP/VOIP/Skype calls on WiFi-only, and depending on the region of the world, there are sub-$20/month even sub-$10/month data SIM cards that will be used to get Data-only experiences of Android. White Spaces could also provide for worldwide free wireless broadband for these devices if setup using the http://fon.com model.

While bloggers analyze smartphone differentiation, fueling a feature war on blogs among constantly improving Android super phone specs, in which new models are represented as destroyers of the ones released the previous week, the fact is brands that sell most don't do it on features, they do it by negotiating the strongest deals with the carriers. If you look at the US smartphone market, it really doesn't matter which high end Android phone consumers buy, they all cost basically the same $2400+ after those compulsory 2-years in contracts. The consumer only really gets a choice once devices are sold unlocked through all retailers. Then, prices for these devices will have a meaning and the best value for feature will clearly win. So if you thought it was fun with all these Android phones coming out through carriers this past year, you haven't seen nothing yet compared to what will happen once phones are sold unlocked directly to consumers.

The next billion sub-$100 Android smartphones

Android smartphones can thus soon be $100 unlocked instead of $2400+ on contract. We are talking about a 24x cheaper Android experiences for the consumer. At that point, the consumer gets to choose who wins the smartphone war. This is happenning. It doesn't matter what Apple, Microsoft, RIM, Nokia and others do. When there are $100 Android phones in every super market, competitors don't get to keep a market share if they don't also provide the devices unlocked for $100 with no contracts needed. You think Apple is looking forward to loosing their 300% profit margins on the iPhone?

What carriers will do to try to keep control

The only ways carriers will try to retain control on their trillion dollar industry will be to block VOIP on cheap wireless data plans, buy out and close down any pre-paid carrier competitors that are offering services that are too cheap on any given market, campaign against unlicensed use of the 700Mhz spectrum for White Spaces, block the licensing of 3G/4G modem technologies in cheap unlocked devices, do anything they can to limit competition in the wireless carrier business. Hopefully all these attempts at keeping control will be defeated by strict regulation and government policies.

The smartphone industry is moving too fast for any Government to regulate it, much too fast even for carriers to adjust and protect themselves against the auto-disruption that is inevitable. Everyone is racing and trying to keep the flow of money going their way for as long as possible.

[I originally wrote this on 16th December 2010 to be published on another blog, but since it wouldn't get published there as is, I decided to post it here, your turn to say what you think in the comments.]

Did Nexus S and iPhone5 NFC implementations forget about TrustZone?

Posted by Charbax – January 31, 2011

The idea as suggested in this computerworld column, is that the next generation smart phones are to replace all passwords, credit cards, car keys and other identification and authentication functions.

The potential problem I see with Nexus S and the rumored iPhone5's NFC implementation would be if they leave out ARM's TrustZone security system. If those NFC chips are nothing much more than some types of RFID tags for near field authentication, that wouldn't be enough. We need devices with 100% secure modes that are built in the hardware and that are not improvised in software.

As you can see in the video below, as far as I understand it, TrustZone uses a hardware mechanism in the phone's hardware to provide for 100% security in authentication, which could be used not only for secure payments, but for authentication with any kinds of online banking and any passwords for any type of website.

The idea is that you need to be able to put your phone in a 100% secure mode from which the authentication happens in some 100% secure way. The secure mode is a parallel OS mode on the phone, which cannot be hacked nor cannot display spoofed authentication screens.

Here's a usage scenario. You click on any website with a login, be it gmail or any other website, instead of typing in your password on the screen, which could have keyloggers and trojan horses, a login prompt automatically displays on your phone with a light indicator elsewhere than on the screen of your phone lights up letting you know you are in 100% secure mode, the secure mode asks you to authenticate for a given authenticated domain login, you type in your 4-number pin code on your phone in the secure mode, that's it, your phone authenticates your browser logon, no matter what site it is. Basically, your phone becomes as secure as those calculator types authentication systems that online banks use. Those are basically unhackable, because encryption can be so strong, it would take billions of years for all the computers in the world to find the key to powerful encryption. The only way for someone to access your online accounts would be for them to steal your phone and to know your pin code.

I'd like to know, does Nexus S or any upcoming "NFC" type implementations include something like the ARM TrustZone to provide for true secure online authentication or do we need to wait for yet another generation of devices before we have true meaningful online security?

Nokia needs Android

Posted by Charbax – January 28, 2011

There are some talks about Nokia CEO giving clues about Nokia announcing the support of another OS soon. I think it definitely has to be Android support.

Nokia is the biggest phone maker in the world, they make about half a billion phones each year, it's insane. The thing is, Nokia makes phones that sell at an average below $20 each, most are being sold in developing countries actually. And even though Nokia makes about 15 times more phones than Apple, they make less than 15 times the profit that Apple does.

Nokia could make the industrys best sub-$100 Android phones, at that price with no subsidy or subscription contracts required. That would completely disrupt the whole iPhone and high-end Android and WP7 market in one swoop. That would focus the market in the area where Nokia is best, at making small margins and large volume.

Nokia could design their own Nokia Android Marketplace if they want, I don't think they should, instead they have to demand custom standard Google Marketplace, as Google does share in App sales profits with the manufacturer.

Nokia could do all kinds of custom Android UI customizations, as Motorola, Sony-Ericsson, HTC, Samsung, Acer, Lenovo and others have done. I don't think they should. They should give up on the urge to differentiate in UI designs and instead concentrate on differentiation in hardware design and smooth support for software features through the hardware design, that is the true purpose of a smartphone manufacturer. Give consumers vanilla Android and let consumers install alternative home replacements if they so wish to. Eventually, design a Nokia home replacement if you absolutely want, have it installed by default but absolutely allow for a full change to vanilla Android home UI in an official, not hidden, one click process.

If Nokia has "better ideas" in terms of things such as integrating Qt development framework with Android, suggest more Native Applications Support (such as faster improvements to the Android NDK) or in terms of pushing Android towards more openness in the development process, then "simply" join Google's Open Handset Alliance and put your full influence on improving the platform for everyone. Be nice.

I am sure Nokia has had a hundred engineers preparing their Android phones for more than a year now, it had probably been some secret projects in their R&D labs that they have been preparing just in case they later find out they need to go the Android route. A big company like Nokia can not afford not to look into Android as the open source releases are released for all to experiment with for free, Nokia could not afford not to prepare some designs just in case, and this is the case for it now.

I think the industry should prepare for the idea that Nokia might make excellent Android phone series to be sold unlocked below $100, below $200, and even some high-end at those below $400 price points. But I think Nokia could aim at the below $200 to feel as good as other companies high-end devices. That is, of course, only, if Nokia is not too much in bed with carriers in a way to prevent themselves from planning to take significant smartphone markeshare overnight by being the mega-disruptor of the Smartphone market, instead of doing like most others do which is to focus on maximizing margins and conspiring with the carriers to trick most consumers into 2-year contracts that are so lame.

What do you think Nokia wants to do and what are they able to do? Post your opinions in the comments.

What Google should do. Now.

Posted by Charbax – January 21, 2011

Larry Page is the new CEO, here's what I think Google should do.

1. Make White Spaces happen. Things are moving far too slowly. I want to see White Spaces deployed to provide free wireless broadband to the whole world as an alternative to the proprietary 3G/4G/LTE networks. It should be deployed using the FON.com model, Google can invest meager $50 million or whatever is necessary to mass produce the first 1 million routers to activate White Spaces sharing all over the world. The idea should be this, users get these routers that may initially cost $50 to manufacture because the White Spaces chipset is new, but could eventually cost below $20 per router. They install it in their homes, connected to whatever ADSL, Cable, Fiber that people already have in the home. This router creates a White Spaces hotspot that reaches much further than within their home, to cover their whole neighborhood with bandwidth. The router is clever in that it can dynamically throttle bandwidth, if you are at home and you need to use your own bandwidth your bandwidth is 100% prioritized for you to use, thus it does not feel at all like you are sharing your bandwidth, that bandwidth sharing is only of the bandwidth which you don't need yourself. The whole global network uses OpenID and such with increased level of verification of every users real ID, to authenticate each user on that network, so this is not used as an untraceable anonymous global Internet access, but where any illegal activity could be traced back by local authorities if needed (obviously, proxies and encryption can always be used if someone really wants to be anonymous).

Listen to Larry Page talk about White Spaces, this is more than 2 years ago. What has happened since?

2. Open Google Marketplace to all devices. If there is one point where I think Google might be evil, it's in their policies to hamper innovation with Android. It's been about a year and a half that Archos has put Android tablets on the market, still they are not allowed by Google to install the full Google Marketplace on the device. Google needs to stop now. Open several versions of the Google Marketplace if they want, for different types of devices. Or basically just add a settings menu in Google Marketplace that allows apps to be filtered and highlighted differently in terms of how they have been tested (mostly by users themselves) to work better or worse on every different type of device. Allow in those settings for the user or device to present itself automatically for example "without 3G", "without compass", "without back camera", "without android buttons", "at this specific screen resolution", then filter apps from there, but never block access to all apps on all devices, if some apps don't work correctly on certain class of devices, so be it. I believe 99% of the 200'000 apps in the Google Marketplace work 100% just fine on about 100% of the cheapest Android tablets on the market.

I understand that Honeycomb should be opening up Marketplace for more devices. For tablets it's kind of a certain. But still, will Google allow even the cheapest ARM9 Tablets full access to Honeycomb OS and Marketplace? Honeycomb for Laptops is a possibility. Honeycomb for e-ink e-readers, maybe.

In any case, it's kind of sad that it took Google more than 2 years to open up Google Marketplace for more devices. This has let Apple all alone in the market of iPad and iPod Touch.

3. Campaign for Net Neutrality on wireless networks for VOIP access. There has been a lot of rage on the blogosphere about Google's partnership with Verizon in the USA leading up to a Net Neutrality proposal that exempted wireless networks.

It is understandable that bandwidth on wireless networks such as 3G, 4G and LTE have to be managed because it only takes a few users to download some BitTorrents at full speed on one base station for a whole area of up to 1km in diameter where users might experience dropped calls and the like. As far as I understand, even for LTE, bandwidth is limited, although it could be argued that carriers should then just build more base stations closer to users, if they do spend significant money to expand their networks or not, it's understandable that wireless networks need to be throttled somehow.

But, that should absolutely not allow carriers to block voice-over-IP usage. That is pure evil. Wireless bandwidth shall be used HOWEVER the user wants to use it. If carriers don't like the idea of becoming dumb pipes of data, that is their problem. They should have considered that possibility when they decided to become carriers.

Carriers have made enough trillions of dollars of profit already, not for them to justify that they should be allowed to continue to gouge the consumer of thousands of dollars per year in completely data bandwidth prices. When you consider the price of 1MB of SMS messages sent costs about $10'000 to the consumer. We are in the year 2011, 1MB of wireless data SHALL NOT cost $10'000 to the consumer.

4. Destroy Facebook, Twitter, Groupon, Foursquare and other over-hyped social networks and location based services. This is a call from a user who gets tired of these boring, unoptimized, wastefull, meaningless excuses for social networking and location based services. What a waste of time! Google has to fix this now!

Twitter only benefits famous people. That's why they keep talking about it. For 99% of users, twitter is absolutely useless, for anything else than to follow whichever famous person you like following, in lists of garbled, meaningless, unoptimized, spammy, messy 140-character messages. Make it stop, please.

Facebook is the newer type of Myspace that is a trend in high schools globally. It's for not much more than grouping school kids together and have them waste time on farmville, a tool for massive stalking of a bunch of people you never spoke to for 10 years or more. Make it stop, please.

Social networking will be extremely useful eventually. Location based services will revolutionize everything that we do. Just not in those forms. Google needs to make a social network with location services in a way that absolutely makes sense. Make it so people get to do constructive things in the world, people move more, do more things, people get to be more productive, meet more people. End the global era of wasted opportunities, wasted efforts, mutual disdain, rejection and loneliness that can be felt by everyone.

Social networking that makes sense changes organizations, it changes companies, it changes communities, it changes countries. It auto-regulates humans use of global resources and actually makes democracy work.

Yeah those may be high hopes for Google's social network, but who else than a company of the worlds top 24 thousand Phd software engineers can we rely upon to make this work?

5. Merge Android, Chrome OS and Google TV into one ARM Powered software platform. Google needs to focus on bringing the full Chrome browser on top of Android, provide it with full Google TV features, make it all boot on one ultra optimized ARM Powered software OS image. Read my previous post "Recipe for the ultimate ARM Powered device" for more on how this all-in-one software should work.

6. Bring Internet access to the next billion people faster. It's all good how Android is taking over the smartphone market. It eventually does bring cheaper Android devices mostly made by Chinese vendors themselves. Still it is not going fast enough. Google should make it a priority that a $50 Unlocked Android Phones shall become available globally. Google should invest billions of dollars in One Laptop Per Child, have it run open source software that is supported by millions of people. Reaching the $75 Tablet should be a priority. Invest billions of dollars in Pixel Qi to mass produce their screens as fast as possible, make sure all devices can last 10 times longer on a battery as soon as possible.

The thing is western countries have a lot of electrical power so they don't care enough about not having to recharge a 2300mAh battery every night. Consumers in wester countries don't care enough about the price of the smartphone as most are still buying smartphones subsidized by a carrier who charges upwards $3000 in 2-year contracts that for example most Americans feel are natural thing to sign up for when getting a smartphone.

Getting mobile computing to the next billion people within 2-3 years should be a priority for Google, and if that risks to disrupt the actual business models of the carriers in developed countries by the availability of $50 unlocked Super Phones, $75 Tablet/E-readers and $100 Laptops in every super market, so be it.

7. Monetize independent web video production and make VOD the worldwide standard through YouTube and Google TV. YouTube has already become the worlds largest bandwidth infrastructure, streaming out more than 2 billion video streams per day, hosting and encoding all the worlds video, it's impressive. Yet, Google now has the opportunity to reach much further and completely monetize YouTube. The YouTube Partnership system is a drop in the bucket compared to what they should do. I'm not allowed to become a YouTube Partner even though I have over 12 million video views (including what I put on other channels and what I had put on Google Video), the reason being Google only allowes residents of G20 countries access to even apply to become a YouTube Partner.

Of those that are conservatively monetizing YouTube video views with overlay advertising, they could do so much more. Why not provide a one-click donation button under every video, on every channel page to allow viewers to sponsor the future productions of their favorite content creators? Why not embed price comparison links with commission payments on one-click sales under every video that talks about a product that can be bought by interested viewers? Why doesn't Google provide a global subscription plan à la Hulu, but where it gives access to much more than just established Hollywood/TV contents, but where it also monetizes ads-free or higher definition viewing of all independent content? Why doesn't YouTube offer pay-per-view solutions worldwide, for example, let viewers choose to pay very small amount of money to get a direct link to download any of the videos as an uncompressed video file or on-demand encoded to chosen codec and bitrate/resolutions?

YouTube needs to become much more than the worlds biggest bandwidth infrastructure project. YouTube has to become Google's biggest source of revenues and profits. It needs to become a tool that changes media and ultimately that improves democracy.

What do you think Google should do now that they have a new CEO? Post in the comments.