The idea is to sell the world's cheapest phones in bulk to anyone directly from the factory in Shenzhen China. Anyone can be a small distributor and make money reselling everywhere.
LY is a new Smartphones brand from Shenzhen China. The cheapest model is LY3 sold at $28 (for 25 pieces) with a 3.5"HVGA display on Spreadtrum SC7715 Single-core ARM Cortex-A5.
LY1 sells at $119 (for 25 pieces) with a 5"HD display and with better-than Android One specs using the MediaTek MT6582 Quad-core ARM Cortex-A7 runs Android 5.1 Lollipop.
LY2 sells at $53 (for 25 pieces) with a 4"WVGA display on a MediaTek MT6572 Dual-core ARM Cortex-A7.
The idea of LY is that people buying more than 1 unit get these discounts which is also the profits they can make if they resell them at the suggested price:
1 = Full price
5 = 15% discount
10 = 20% discount
25 = 30% discount