Over this past week, I filmed at some of the factories and PCB design houses that are ramping up mass production of their new Allwinner A33 with Mali400MP2 based tablet designs, including Yifang, Neostra, Aikun, Storex, ChipHD and iNet. Allwinner sells the complete SoC at only $4, to that the PCB designs and factories add all the other components that make up a tablet, reaching prices below $33 for 7″ tablets with 1024×600 displays when bought in bulks of more than 5000 pieces (as you can see in the Neostra video). Allwinner positions their new A33 chipset as the new entry-level performance to be expected in the entry-level Android tablets to be sold worldwide. Not only improving the multi-core performance, Allwinner has also improved power consumption through optimizing the DDR RAM system, an advanced fabrication process, optimized DVFS technology, and a unique Talking Standby mode that allows extremely low power consumption during voice calls. Mali400MP2 GPU architecture. A33 is pin-compatible with A23 dual core, offers 1080p video playback and capture, Integrated MIPI DSI controller, up to 1280×800, SmartColor display technology and an Integrated Hi-Fi audio codec.
You can read more at the official Allwinner press release.
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