At Display Week 2026, Samsung showcased a range of display technologies, from near-future mobile concepts to next-generation large-format screens. A key focus was on mobile display advancements, including a privacy display feature for phones like the S26 Ultra, which narrows the viewing angle to hide content from onlookers. This privacy function can be applied to the entire screen or specific areas. Samsung also presented a completely bezel-less phone concept, potentially for the S27, which blends seamlessly into its background. The company’s Synchroma technology aims to provide consistent color matching across a user’s ecosystem of devices, including TVs, phones, tablets, and laptops.
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Samsung’s LEED 2.0 platform was highlighted for its benefits in low-power consumption and enhanced color volume. A major development presented was the Electroluminescent Quantum Dot (ELQD) display, shown in 18.2-inch and 6.55-inch prototypes. These displays are produced using an inkjet printing process and represent a potential future direction for screen technology. The ELQD technology was also featured in a foldable phone concept, demonstrating its versatility.
In the television space, Samsung exhibited a 77-inch QD-OLED TV described as the world’s brightest, achieving 4,500 nits. This high brightness is enabled by a Pentatandem structure, which uses a five-stack emission layer. The company also showed a 27-inch Ultra HD monitor with a high pixel density of 160 PPI and VESA DisplayHDR True Black 500 certification. Power efficiency was addressed with a Smart Power HDR feature, which uses AI to reduce power consumption in HDR mode to levels comparable with SDR, potentially saving over 30%.
Emerging and interactive display concepts were also on display. This included a Light Field 2.0 display that provides a glasses-free 3D effect using eye-tracking. The booth featured several OLED-based concepts, such as a small AI bot, a smart speaker with a pop-up circular display, a curved MicroLED for smartwatches, an OLED turntable, and an AI pendant. These concepts illustrate the integration of advanced displays into various consumer electronic form factors.
For extended reality (XR), Samsung demonstrated its XR headset, which incorporates 1.03-inch OLED displays with a 4K by 4K resolution per eye. The headset supports eye tracking and was shown with a K-pop stage experience. The booth also featured smart glasses with MicroOLED technology, developed in partnership with Imagine Technology, showcasing advancements in augmented reality displays.
