Glendeal is a Ukrainian agritech startup building a digital marketplace that connects grain and oilseed producers directly with global buyers, without relying on traditional intermediaries. Farmers list their crops and specifications, buyers publish purchase requests, and both sides meet in a transparent B2B environment designed for bulk transactions rather than retail. The platform focuses on commodities such as wheat, corn, soybeans, sunflower and sorghum, where price discovery, volume matching and counterparty trust are critical for efficient export at scale. You can learn more on https://glendeal.com/en/farmers/
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In the interview, Glendeal’s co-founder walks through the live interface: real Ukrainian farmers are already posting multi-hundred-ton lots with negotiable prices per ton, contract terms and delivery basis, while buyers respond via an integrated chat that keeps all negotiation and documentation in one place. Subscription tiers, ranging roughly from 20 to 100 dollars per month, give farmers, traders and brokers access to posting, matching and communication tools, turning the marketplace into a software-as-a-service workflow rather than a simple listing board. This setup is meant to replace fragmented phone and email negotiations with a structured, auditable transaction workflow.
Set against the backdrop of Ukraine’s role as a major “breadbasket” exporter, the conversation also touches on security of contracts and logistics under wartime conditions. Glendeal positions legal support and vetted logistics partners as part of its value proposition, helping counterparties reduce fraud risk and coordinate shipments out of the country despite infrastructure constraints. Filmed at Web Summit Lisbon 2025, the video shows how the team uses this international stage to explain their model to investors and partners while demonstrating that cross-border deals are already happening on the platform.
Beyond individual deals, Glendeal frames itself as a digital B2B platform for agribusiness that unites farmers, brokers, traders, buyers and service providers on a single marketplace, with dedicated flows for each role and multi-language access across Europe and beyond.([itukraine.org.ua][1]) The founder highlights users from Romania, Italy, Germany, Poland, Bulgaria and of course Ukraine, underlining that the technology is not limited to one corridor but can be replicated in other agricultural regions. By aggregating supply and demand data, the platform can also evolve into a source of market intelligence on pricing, volumes and preferred contract terms across crops and geographies, strengthening the surrounding ecosystem.
The business model is deliberately simple: everyone who uses the marketplace pays a modest monthly subscription, while the company focuses on scaling the number of active farmers and buyers rather than taking a large cut of every shipment. For investors and partners at the conference, Glendeal presents itself as infrastructure for digitising grain trade: standardising contracts, centralising communication, and making it easier for small and mid-sized producers to access export markets directly. The result, if adopted at scale, is a more transparent and data-driven way to move Ukrainian and international harvests into global trade.
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