Elka walks through its HDMI cable roadmap with a focus on the new HDMI 2.2 “Ultra96” ecosystem: passive coaxial designs aimed at next-gen bandwidth targets, plus clear labeling so buyers can tell what they’re getting. The demo highlights a 2 m Ultra96 cable as the current reference build, while outlining longer-reach variants that follow the same electrical targets and compliance approach over time.
Filmed at CES Las Vegas 2026, the discussion frames HDMI 2.2 as a transition period where most consumer gear is still HDMI 2.1, but cable and connector vendors are already building toward higher data rates and stricter signal-integrity margins. Elka positions itself as a Taiwan-headquartered manufacturer with production across China, Laos, Vietnam, and Malaysia, using that footprint to scale different cable constructions and BOM choices.
On the technical side, the emphasis is on certification labels and performance claims tied to Ultra96: the transcript calls out 96 Gb/s class signaling and common use-cases like high-frame-rate 4K and 8K video modes for gaming, conference rooms, and pro AV installs. Even if end-devices lag, cabling that meets insertion-loss, impedance control, and crosstalk requirements is a prerequisite for stable links at higher symbol rates.
There’s also a branding note: Elka mentions a broader company rebrand and a “Spider” retail presence, suggesting a push to make certification marks and product families easier to recognize across regions (North America, Europe, Japan, and broader Asia). The takeaway is less about flashy demos and more about the practical pipeline—manufacturing scale, compliance labeling, and a length roadmap from short passive runs toward longer options as the market catches up.
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