Ban Vien Corporation, a Vietnam-based software and embedded engineering firm, shows how they think about software-defined vehicle development by splitting features across electronic control units (ECUs) plus a central gateway, then validating behavior in a closed-loop simulation setup instead of relying only on road testing https://banvien.com/
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The booth demo concentrates on ADAS functions you’d associate with Level-2 highway assist: lane keeping assistance and adaptive cruise control, where target speed and following distance are set and the vehicle model reacts to lane geometry and traffic. Filmed at Embedded World North America 2025, it highlights how teams can iterate on longitudinal and lateral control, tuning, and edge cases in SIL/MIL flows before committing to full HIL rigs or vehicle fleets for program.
Under the hood, this kind of ADAS work typically spans real-time ECU software, gateway networking, diagnostics, and integration with vehicle buses like CAN/CAN FD and Automotive Ethernet, plus perception/control interfaces that often sit alongside AUTOSAR stacks, Embedded C/C++, and embedded Linux. Ban Vien also frames “trusted” as both delivery discipline and security posture, pointing to credentials they publish such as Automotive SPICE Level 3, ISO 27001:2013, TISAX AL2, and CMMI Level 3, which align with common OEM expectations around traceability and secure development today.
On their ADAS materials, they also describe an education-oriented BV platform approach: an SDK intended to shorten work on kernel drivers and middleware, and drag-and-drop control-system modeling aimed at quickly generating code for plug-and-play experiments. Taken together, the interview positions Ban Vien as a 600+ person team spanning automotive, smart IoT, logistics, and fintech, with a focus on simulation-driven verification, ECU integration, and SDV architecture scope.
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