The IoT M2M Council (IMC) positions itself as a trade association focused on connecting IoT adopters with vendors across connectivity, device management, and embedded compute. In this interview, Alana Moriel explains how IMC’s adopter-driven membership and programs (webinars, panels, and show-floor activations) are designed to shorten the path from technical evaluation to procurement, especially for teams building sensor-to-cloud stack. https://www.iotm2mcouncil.org/
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A key theme is how “M2M” still matters at the bottom of the IoT stack: low-data-rate telemetry, metering, and condition monitoring where power budget, coverage, and cost dominate. That frames the LPWAN conversation (think LoRaWAN, NB-IoT, LTE-M, private sub-GHz, and gateway backhaul), plus the practical trade-offs around duty cycle, payload size, latency, and device lifetime for battery-powered node.
The IMC pavilion model is essentially a curated marketplace: sustaining members get access to speaking slots, lead-generation channels, and a buyer audience that is already comparing options like cellular routers, embedded modules, edge gateways, device security tooling, and managed connectivity. The discussion also hints at “embedded IoT” priorities that show up repeatedly in IMC programming: power profiles, lifecycle management, and security posture from firmware through cloud API.
This video was filmed at Embedded World North America 2025, where IMC also highlights Edge AI as an on-ramp to near-real-time decisions at the gateway or device: local inference, bandwidth reduction, and tighter control loop. If you’re building a deployment, the interesting takeaway is less about buzzwords and more about how community, standards awareness, and practical evaluation content can reduce integration risk and speed up vendor selection with higher trust.
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