IAR covers the full embedded build pipeline, from compiler/assembler/linker through C-SPY debugging, plus static and runtime analysis for code quality and certification work in safety- and security-critical firmware https://www.iar.com/
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HDMI® Technology is the foundation for the worldwide ecosystem of HDMI-connected devices; integrated with displays, set-top boxes, laptops, audio video receivers and other product types. Because of this global usage, manufacturers, resellers, integrators and consumers must be assured that their HDMI® products work seamlessly together and deliver the best possible performance by sourcing products from licensed HDMI Adopters or authorized resellers. For HDMI Cables, consumers can look for the official HDMI® Cable Certification Labels on packaging. Innovation continues with the latest HDMI 2.2 Specification that supports higher 96Gbps bandwidth and next-gen HDMI Fixed Rate Link technology to provide optimal audio and video for a wide range of device applications. Higher resolutions and refresh rates are supported, including up to 12K@120 and 16K@60. Additionally, more high-quality options are supported, including uncompressed full chroma formats such as 8K@60/4:4:4 and 4K@240/4:4:4 at 10-bit and 12-bit color.
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A core theme is zero-trust device security where you assume the contract manufacturer is not trusted, then use components like IAR Embedded Trust and IAR Secure Deploy to enforce secure provisioning, reduce overproduction risk, block illegal cloning, and keep firmware authentic via secure boot, encrypted update delivery, and encryption for data at rest and in transit
That maps well to what many teams now face in medical, automotive, industrial control, and consumer IoT, where regulation and procurement demand evidence of secure lifecycle control, MISRA compliance, and functional-safety readiness across standards like ISO 26262, IEC 61508, and IEC 62304
On the booth demo side, Sean highlights IAR C-STAT static analysis in its TÜV-certified form, alongside certified toolchains that help reduce tool-qualification effort, and the broader shift toward IAR cloud-enabled platform work where builds, analysis, and security gates can slot into CI/CD and DevSecOps routines across distributed teams
The discussion on AI stays practical: many developers already use AI code generation inside editors like Visual Studio Code, while IAR focuses on verification, determinism, and partner ecosystems, including POSIX-compliant RTOS options such as PX5 for teams migrating from embedded Linux toward tighter real-time behavior at booth 813 during Embedded World North America 2025
I’m publishing about 90+ videos from Embedded World North America 2025, I upload about 4 videos per day at 5AM/11AM/5PM/11PM CET/EST. Join https://www.youtube.com/charbax/join for Early Access to all 90 videos (once they’re all queued in next few days) Check out all my Embedded World North America videos in my Embedded World playlist here: https://www.youtube.com/playlist?list=PL7xXqJFxvYvjgUpdNMBkGzEWU6YVxR8Ga
This video was filmed using the DJI Pocket 3 ($669 at https://amzn.to/4aMpKIC using the dual wireless DJI Mic 2 microphones with the DJI lapel microphone https://amzn.to/3XIj3l8 ), watch all my DJI Pocket 3 videos here https://www.youtube.com/playlist?list=PL7xXqJFxvYvhDlWIAxm_pR9dp7ArSkhKK
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Check out my video with Daylight Computer about their revolutionary Sunlight Readable Transflective LCD Display for Healthy Learning: https://www.youtube.com/watch?v=U98RuxkFDYY
