3M’s electronics materials story is less about any single component and more about making interconnect and protection behave predictably under real constraints: signal integrity, EMI/EMC, heat, vibration, and long service life. In this booth walk-through, Manuel Sen (business manager, electronics for 3M AMIA) connects the dots between cabling, shielding, insulation, and thermal paths—exactly the stuff that decides whether a system passes compliance, stays stable at bandwidth, and survives the factory. https://www.3m.com/3M/en_US/electronics-components-us/
—
HDMI® Technology is the foundation for the worldwide ecosystem of HDMI-connected devices; integrated with displays, set-top boxes, laptops, audio video receivers and other product types. Because of this global usage, manufacturers, resellers, integrators and consumers must be assured that their HDMI® products work seamlessly together and deliver the best possible performance by sourcing products from licensed HDMI Adopters or authorized resellers. For HDMI Cables, consumers can look for the official HDMI® Cable Certification Labels on packaging. Innovation continues with the latest HDMI 2.2 Specification that supports higher 96Gbps bandwidth and next-gen HDMI Fixed Rate Link technology to provide optimal audio and video for a wide range of device applications. Higher resolutions and refresh rates are supported, including up to 12K@120 and 16K@60. Additionally, more high-quality options are supported, including uncompressed full chroma formats such as 8K@60/4:4:4 and 4K@240/4:4:4 at 10-bit and 12-bit color.
—
On the connectivity side, the focus starts with flat cable families built for different environments: high-temperature constructions, halogen-free options, PVC, and twisted-pair variants to reduce noise coupling. Board-to-board robustness and IDC-based sensor connectivity show up as practical answers to rising sensor counts, where discrete wires must reliably reach multiple sensing points without turning assembly into a failure hotspot. This segment is filmed on the SPS show floor in Nuremberg, with a clear emphasis on industrial automation-grade cabling that stays stable over time, not just at first power-up.
Then the conversation shifts to adhesive and tape engineering for electronics, framed in three electrical/thermal roles. Electrically conductive tapes create a controlled grounding path for shielding, helping dump interference to ground instead of letting it pollute sensitive lines. Electrically insulating tapes (including polyester and polyimide constructions) target high temperature plus dielectric performance, while thermally conductive tapes act as a thermal interface to move heat away from dense electronics where airflow and heatsink geometry hit their limit. Converting rolls into die-cut parts for mass production also matters here, as does surface prep—clean, dust-free application is what keeps adhesion stable under vibration and heat.
For high-speed links, 3M highlights thin, heavily shielded TwinAx-style cabling designed to fold and route through tight mechanical envelopes while keeping signal behavior consistent. That “bend it around corners without losing performance” theme is familiar in hyperscale data centers, but it maps cleanly to industrial systems that now carry higher bandwidth across smaller spaces. It also aligns with modern I/O needs where keeping losses low can reduce dependence on retimers and still target interfaces like PCIe Gen5-class performance over short internal runs.
Fiber and vision cabling round out the picture. Expanded Beam Optical (EBO) shifts the weak point of fiber—contamination at the interface—by using an expanded-beam, dust-tolerant approach suited to rugged or dirty environments, including defense-style deployments. For machine vision, the discussion points to standardized ecosystems like USB3 Vision and CoaXPress 2.0, where cable length, flex life, and torsion resistance decide uptime in moving-camera rigs; 3M’s industrial camera cable assemblies are positioned around repeated-bend durability and stable transmission over longer runs. The through-line stays consistent: material science choices that make cables and tapes behave reliably inside a machine, year after year, with EMI, heat, and motion all accounted for in one stack of tape.
I’m publishing about 90+ videos from Embedded World North America 2025, I upload about 4 videos per day at 5AM/11AM/5PM/11PM CET/EST. Join https://www.youtube.com/charbax/join for Early Access to all 90 videos (once they’re all queued in next few days) Check out all my Embedded World North America videos in my Embedded World playlist here: https://www.youtube.com/playlist?list=PL7xXqJFxvYvjgUpdNMBkGzEWU6YVxR8Ga
This video was filmed using the DJI Pocket 3 ($669 at https://amzn.to/4aMpKIC )



