Package+ is a Taiwanese startup building a full circular packaging system for e-commerce and supply chains, replacing single-use cardboard and plastic with reusable boxes and bags made from recycled plastics. Their foldable containers are designed to be used at least 50 times while remaining waterproof, impact-resistant and easy to clean, cutting packaging-related CO2 emissions by up to 80% compared with conventional corrugated boxes. Each box carries a unique QR code and embedded RFID tag so brands can track circulation, returns and carbon footprint across the entire logistics chain, turning packaging into a measurable ESG asset rather than a disposable cost center https://package-plus.com/en-home/
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Behind the scenes, Package+ flips the cost structure of packaging from material to operations. A single reusable box may cost several times more than a cardboard carton to manufacture, but spread over roughly 50 shipping cycles the per-use cost becomes significantly lower, while dramatically reducing demand for virgin paper and plastics. Instead of treating packaging as a 100% consumable line item, enterprises rent a circulating pool of assets whose cost is amortized over logistics, warehousing, cleaning and data services. This “reuse as a service” model aligns especially well with ESG targets and upcoming regulations that push large e-commerce players toward defined shares of circular packaging in their portfolios
In the interview filmed at Web Summit Lisbon 2025, Package+ showcases how this system already operates at scale in Taiwan, with around 5,000 drop-off points embedded into everyday locations such as supermarkets, convenience stores, campuses, hospitals and transport hubs. Consumers receive their order in a reusable box or bag, then simply return it at any partner store to earn coupons funded by brands, creating a virtuous loop that nudges repeat purchases while keeping packaging in circulation. The company already collaborates with major platforms like Shopee and global retail and fashion brands, and is extending the same model to footwear shipments with partners such as Puma and Under Armour as well as food and grocery use cases via delivery platforms including Uber in Taiwan
Technically, the system combines durable multi-layer recycled plastic structures with digital tracking and analytics. QR codes and RFID tags on each unit capture events such as shipment, return, cleaning and redeployment, enabling granular lifecycle data on reuse counts, failure rates and emission reductions for each SKU and customer. On top of this, Package+ is building a data platform that uses cloud infrastructure, big data and machine learning to optimize routing, forecast pool sizes, and quantify CO2 savings and waste reduction for ESG reporting dashboards, with the long-term goal of offering circular packaging orchestration as a SaaS layer to logistics and retail partners
The founders come from e-commerce and online retail operations, where they saw first-hand the mountains of discarded shipping cartons and the friction around reusing ad-hoc second-hand boxes. That experience led them to design standardized, brandable packaging that can survive rough handling tests, including repeated drops, and that is easy to fold flat, store and clean in social-enterprise workshops, creating additional jobs for disadvantaged groups. Today Package+ is on its ninth or tenth product generation, co-developing specialized circular logistics boxes with technology manufacturers and semiconductor suppliers, while exploring future use in automated last-mile systems such as delivery robots and drones and preparing to replicate their Taiwanese circular ecosystem in Europe, North America and other high-volume e-commerce markets
