Ploggit is a mobile social network for “plogging” – combining walking, jogging or cycling with litter collection and geotagged reporting. The app lets you mark litter spots on a map, record how many grams of trash you remove, and estimate the associated CO2 impact so that every bag you fill becomes quantified environmental data instead of just a good deed. Users can capture photos, log sessions with GPS-based activity tracking and then share their impact through an in-app feed or external social platforms, turning everyday exercise into measurable, repeatable climate action. https://ploggit.com/
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Filmed at Web Summit Lisbon 2025, this interview with founder Lorenzo shows how Ploggit is designed as a lightweight environmental monitoring tool as much as a fitness companion. Each cleanup records distance, time and location while associating that trace with waste collected and CO2 saved, effectively building a distributed dataset for urban cleanliness and circular economy efforts. Over time this can reveal hotspots of mismanaged waste, enable more targeted municipal interventions and inform ESG reporting for partners that want evidence of real-world impact on the environment.
Beyond individual tracking, Ploggit emphasizes collaboration and gamification. Users can join teams, set up cleanup events and aggregate all the grams collected, CO2 avoided and points earned by participants into shared leaderboards, bringing a community dimension to local waste management. The same point system can be connected to sponsoring brands or municipalities so that reward schemes, online discounts or even civic incentives can be tied to verified cleanup activity, creating a simple mechanism for CSR campaigns and public–private engagement around environmental stewardship in the city.
Ploggit is based in Braga, Portugal, but the app is available worldwide and can be used by anyone who wants to integrate trash collection into their regular route, whether walking, running or cycling in parks, forests or dense urban streets. Built on the broader plogging trend that started in Sweden, it aligns physical activity, individual wellbeing and data-driven sustainability by turning every small pickup into traceable metrics. The result is a global, smartphone-based network where residents, companies and local governments can collaborate on cleaner public spaces and a healthier planet.
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