Straight out of Tel Aviv, Israel, Fringefy is a startup backed by two professors and a venture company that aims to make devices capable of recognising any storefront in a city using a phone’s camera. Implementing machine learning and image recognition, the demo app showcases the simplicity of the entire design – one just points the camera to a place and it is recognised irrespective of people moving around it, traffic, and time of day. Fringefy is mature enough to be immediately implemented.