LG Optimus L7 may become a very very popular phone if priced right. This one has a 4.3″ WVGA screen, and runs on the new Qualcomm MSM7227A ARM Cortex-A5 processor at 1Ghz. The performance is above that of an ARM Cortex-A8 yet the power consumption and price is lower! My guess is LG may suggest a $199 retail price on this one with no contracts required!