The idea is to sell the world's cheapest phones in bulk to anyone directly from the factory in Shenzhen China. Anyone can be a small distributor and make money reselling everywhere.
LY is a new Smartphones brand from Shenzhen China. The cheapest model is LY3 sold at $28 (for 25 pieces) with a 3.5"HVGA display on Spreadtrum SC7715 Single-core ARM Cortex-A5.
LY1 sells at $119 (for 25 pieces) with a 5"HD display and with better-than Android One specs using the MediaTek MT6582 Quad-core ARM Cortex-A7 runs Android 5.1 Lollipop.
LY2 sells at $53 (for 25 pieces) with a 4"WVGA display on a MediaTek MT6572 Dual-core ARM Cortex-A7.
The idea of LY is that people buying more than 1 unit get these discounts which is also the profits they can make if they resell them at the suggested price:
1 = Full price
5 = 15% discount
10 = 20% discount
25 = 30% discount
LY is a new brand for Smartphones and IoT/Wearables devices to be distributed around the world. LY wants to distribute through small to medium sized distributors around the world, supporting small orders, partnering with small businesses, LY aims to become a top-20 Smartphone brand within the next 2-3 years capturing a share of the still rapidly growing smartphones market, where most of the remaining 5 Billion people who currently are still disconnected, will be able to get smartphones within the next 5 years around the world. In this video you can meet the new team behind the brand, you can get a feeling from them for how it is for them to launch a new brand in the Smartphones market. I will be publishing more LY videos on my channel in the coming weeks as more details about their devices and distribution strategy will be unveiled.