The USB Implementers Forum comprises companies like Google, Samsung, HP, Intel and many others work together on specifying the spec of USB Type-C. It's easier to use (it can be flipped on both sides), it goes faster (up to above 40Gbit/s). Alternate modes can be supported such as Thunderbolt, DisplayPort and the proprietary mode Slimport, the standard mode MHL by the MHL Consortium. Devices shipping without display, with the 3 different ways to do display, with some shipping USB2 speed and others USB3 speed, it just seems to be a bit of a fragmentation in the implementation of USB Type-C here in the beginning. Basically consumers must make sure to understand what each device supports "behind" the USB Type-C connector.