Atmel has over 40,000 customers of its Microcontroller units - companies embedding MCUs to make devices powering the Internet of Things. For example, Arduino devices use Atmel MCUs. The Arduino WIFI shield includes a new Atmel MCU processor built from the ground up for WIFI running on batteries. Atmel is launching the lowest power 32bit ARM Cortex-M0+ processor (see their press release here) and Atmel is also launching the highest performance ARM Cortex-M7 Microcontroler (see press release here)
This video was taken at the IDTechEx event Internet of Things Applications. For more see http://www.IDTechEx.com.