Shenzhen Geniatech CEO Interview, AmLogic Android TV Set-top-box Innovation Leader

Posted by Charbax – December 10, 2013

Shenzhen Geniatech http://geniatech.com was founded by Mr Fang 16 years ago and is one of the world's early Multimedia Set-top-box makers. Starting since 4 years ago doing ARM based Set-top-boxes, Geniatech is now the world's leader using the latest AmLogic multimedia optimized ARM Processors, getting early access to AmLogic alpha development, being able to optimize the multimedia functionality, supporting all audio and video codecs, implementing innovative features that other Set-top-box makers don't support. For example 4K2K decoding, open source, many licences including Adobe and with a strong support team in Shanghai. The use of ARM Powered Android for TV Set-top-boxes is a high potential high growth market, many competitors are trying to use Android on the Set-top-box, as Google TV is turning into Android TV, Geniatech still has very big room for innovation into implementing Android on the TV Box, doing more customization based on Android and AmLogic's latest SoC, porting DRM, NFC Driver support on USB, Zigbee driver and more differentiation based on different kind of accessories for example microphone on remote control also TV Tuner USB Dongle, HDMI loop-through input functionality, able to release private API on CEC HDMI Control Interface, IR Blaster, Bluetooth etc enabling customers to develop B2B applications on top of Geniatech's platform. For example hotel VOD, Games and more.