x86 is becoming more and more problematic for Laptop makers as the retail prices are lowered, component and manufacturing costs remain high, profit margins are lowered and the overall Laptop market growth is being slowed by consumers using gradually more and more of their consumer electronics budgets on ARM Powered Tablets and Smartphones instead of x86.
Acer's previous CEO got fired about 3 months ago as their board of directors were angry at them not investing enough of their potential into releasing more ARM Powered devices, those that can maximize profit margins and enable real growth.
The big question for this ARM Powered Acer Laptop is to know if this will run the Tegra2, does that provide enough memory bandwidth for a good multi-tab web browsing experience, if they somehow have been able to provide a version of the 1Ghz Tegra2 with more memory bandwidth for Laptop use, or if performance is simply going to be similar to the awesome ARM Powered Toshiba AC100 released last year.
The news arrives by way of company chairman and CEO J.T. Wang as he addressed concerns about the company dropping from the second world's largest PC manufacturer to the fourth largest during the second quarter of 2011. He said that to regain its lost market share, the company plans to adopt a new strategy to create "more value instead of pursuing volume growth."
This is Awesome! ARM Powered Laptops are CHEAPER, use much lower power, thinner, lighter, would be perfect in a $199 ARM Powered Acer Chromebook, this is a perfect way for Acer to introduce something new to dominate a market.
Finally, instead of simply pushing out x86 powered reference design laptops based on Intel and AMD x86 chips, now Acer is investing to differentiate, improve, optimize, customize and design awesomeness through ARM Powered laptops that run embedded software.
Acer is not the only one!
Last month, Digitimes reported that Several vendors plan to offer ARM-architecture notebooks.
Several vendors, including Samsung Electronics, Toshiba, Acer and Asustek Computer, plan to develop ARM architecture notebooks, with products possibly to be launched as early as the end of 2011, according to industry sources.
Samsung may release Exynos 4210 Powered Chromebooks! Toshiba is probably doing an AC200! Asus is also rumored to be preparing a 13" ARM Powered Android Laptop similar to its Asus Transformer!
Look forward to A LOT of FUN TIMES ahead in the ARM Powered Laptop market. Which ARM Processor with how much memory bandwidth and which software OS would you like to run on your next ARM Powered laptop?
- ARM Powered Chromebooks to be released soon (armdevices.net)
- Genesi launches new cheaper/better i.MX53 based Laptops and Desktops (armdevices.net)
- Acer to deliver ARM notebook within nine days (go.theregister.com)
- Acer to Launch Laptop with Nvidia Tegra Processor, Reports Say (pcworld.com)